Keynote

# F U T U R E M

Raja Rajamannar@RajaRajamannarCMOMasterCard

Evolving BrandsRaja Rajamannar

Chief Marketing Officer

Agenda

The transforming landscape of marketing

Evolving Priceless

MasterCard at work

3

4

Agenda

The transforming landscape of marketing

Evolving Priceless

MasterCard at work

LOGIC

DATA

CONNECTIONSEVOLUTIONOF THE MARKETING LANDSCAPE

EMOTIONS

5

MARKETING 1.0

THE ERA OF LOGIC

6

MARKETING 2.0

THE ERA OF EMOTION

7

MARKETING 3.0

THE ERA OF DATA

8

THE ERA OF MARKETING 4.0

CONNECTIONS

9

10

Agenda

The transforming landscape of marketing

Evolving Priceless

MasterCard at work

Years Countries Languages

A Timeless and Dynamic Campaign

11

Experiences matter more than things

Rooted in what matters to people

Source: Yankelovich Monitor, 2012, Total Affluent

12

13

Experiences matter more than things.

That's MasterCard. That's Priceless.

From observing Priceless moments… …to enabling Priceless experiences

Evolving to connect with a new generation of consumers

14

15

Agenda

The transforming landscape of marketing

Evolving Priceless

MasterCard at work

16

Four Powerful Platforms

17

18

19

20

Thank you