pwcom.co.uk

Futurebuild : futureworking - June 2015

Paul WilkinsonBA PhD DipPR(CAM) FCIPR

CEO, pwcom.co.uk Ltd

How we work

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• who am I?

How we work is changing….• from paper to email to extranet• from on-premise to cloud• from 2D to nD• from drawings to data• from silo to social• from static to mobile• from wage slave to … ?

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Who am I?• B2B PR since 1987

• in-house: Halcrow, Tarmac, BIW• consultancy clients include:

4Projects, AEngD, conject,Invennt, Snapfile

• writer, technology consultant• deputy chair, ICE IS panel• CE collaborative working champion• member of CIPR social media panel• partner, Ethos VO

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• In 1982 – first SMTP email standard

• the first MIME email attachment was sent by Nathaniel Borenstein on 11 March 1992

• On 30 April 1993, CERN announced that the World Wide Web would be free to anyone

• In 1997 – first release of Microsoft Outlook

• Google incorporated on 4 September 1998

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SpecsDrawingsMinutesProgrammesCost plansetc

EmailCourierPostFax

Traditional collaboration (c. 1990s)

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Online file management• Single central repository • Fewer interoperability issues• Less paper• Latest information• Complete project record• Full information audit trail• Greater re-use of

information

But ...• nearly all still 2D• email often used instead

Online AEC collaboration (c. 2000s)

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Cloud - SaaS Disruption

Ongoing change since late 1990s

Gathering momentum since mid 2000s

Slower pick-up in AEC sector Conservative, risk-averse Security concerns

versus … Outsource risk Independent hosting

Growing integration capabilities (APIs, etc)

Turned the corner …

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BIM is not CAD

“CAD helps people to draw. BIM helps people to construct.” (Richard Saxon, Ecobuild, February 2009)

“BIM is not CAD. BIM was never meant to be CAD. CAD is a replacement for pen and paper, a documentation tool. By comparison, BIM programs are design applications in which the documentation flows from and is a derivative of the process, from schematic design to construction to facility management.” (Pete Zyzkowski, Cadalyst)

“Drawing is Dead – Long Live Modelling” (CPIC)

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What is BIM?

Building Information Modelling is digital representation of physical and functional characteristics of a facility creating a shared knowledge resource for information about it forming a reliable basis for decisions during its life cycle, from earliest conception to demolition.

(definition: CPIC)

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Why is BIM important now?2016

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BI models

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What can we deliver with BIM?

Fully computable, reliable information• no checking or re-keying of data• automated compliance checking (Singapore)

“The end-to-end stream of BIM data will help unify the industry's supply chains, freeing construction from its craft origins, transforming it into a modern, sophisticated branch of the manufacturing industry.”

Ray Crotty (2011) The Impact of Building Information Modelling

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The big data explosion

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Linked data

RDF data that links to other RDF data on the web is Linked data (Linked Open Data)

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From ‘digital immigrants’ to ‘digital natives’

Generation X (post-Baby Boom)Generation Y (Millennials) – internet-savvyGeneration Z (post-1995) – digital/social-savvy

• Aspirational, entrepreneurial• Collaborative, creative, communicative• Real-time, mobile multi-taskers

Q: Are today's AEC businesses agile enough to attract, develop and retain these workers?

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New ways of working

From employed to self-employedFrom full-time to ‘my time’From hierarchy to ‘wierarchy’

Slide 32www.ethosvo.org

It used to be so simple…

• One job (for life)• Corporate culture / identity (I am..)• Well defined role• 9-5. Home / Office (work/life balance)• Work then retire. Pensions.• Order• Predictability• Professions / Professionalism• Money = status / success• Etc… [you get the picture]

Now…

• How do we solve problems?• Meaning, purpose, identity, trust are

all questions being asked by individuals and orgs alike.

Slide 33www.ethosvo.org

experimenting on ourselves!(or how we have tried to answer these questions)

• 95 partners all own Ethos shares (John Lewis model)• All systems are Web based. No offices• No bosses / hierarchies. Work is self-directed• Different teams lead internal and external projects• People work when they like and where they like• Work motivations come from within (by passions)• Reward is linked to individual / business outcomes• Culture keeps it all together (trust, collaboration, moderation)• Drink & Eat together once per month. (key need!)• Not a bunch of contractors – a real business

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• Web 2.0 or social media – What is it?

(Sources:Wikipedia; Kaizo; Euan Semple)

“People having conversations online”

• the use of web technologies and web design to enhance creativity, information sharing and collaboration among users.

• “globally distributed, near instant, person to person conversations”

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Smartphone usage growing

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ICT once overlooked in construction initiatives

Then…“Accelerating Change” (2002): first industry report to mention IT explicitly

“2012 Construction Commitments” (2006) said:"IT-based collaborative tools and

communication technologies will be exploited."

But…just two sentences on ICT in “Strategy for Sustainable Construction’ (2008)No meaningful mention of ICT in “Construction Matters” (July 2008)

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Key research agenda (2008)Collaborative prototyping to define and

deliver client requirements

Efficient, seamless sharing of information across the built environment stakeholders

Ability to interact with real-time information regardless of physical location or timezone

Mass adoption and application of off-site manufacturing, automation and mechanisation processes

Well trained, well qualified workforce able to use the latest best practice technologies

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Why is BIM important now?

Nov 2010Spring 2011

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Construction 2025 July 2013

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• Success will depend on delivering and exceeding client’s desired outcomes

• Exceptional performance will mean collaborative working and BIM to enable lean processes

• All organisations will be measuring, reporting and sharing data about performance

• Better procurement will provide for appropriate profit and encourage innovation

• Aligned commercial incentives will give the supply side ‘skin in the game’ to support best whole life outcomes

• Reward for value will be the way of getting paid.

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Digital Built Britain February 2015

• The creation of a set of new, international ‘Open Data’ standards which would pave the way for easy sharing of data across the entire market

• The establishment of a new contractual framework for projects which have been procured with BIM to ensure consistency, avoid confusion and encourage open, collaborative working.

• The creation of a cultural environment which is co-operative, seeks to learn and share

• Training the public sector client in the use of BIM techniques such as, data requirements, operational methods and contractual processes

• Driving domestic and international growth and jobs in technology and construction

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Digital Built Britain February 2015

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It’s time for new… technologies (Web 2.0, Web 3.0, BIM) hardware and software (mobile, SaaS)

workflows (model-based, rich media, personal, ‘pull’) supply-chains (joined-up, integrated, inclusive,

end-to-end) attitudes (collaborative, sharing, value focus) mindsets (open, ‘social’)

time-frames (long-term) mentalities (build if necessary and sustainable)

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How will we get there? … technologies – object libraries, BIMaaS, semantic web,

GPS, Big Data

hard/software – virtual desktops, SaaS, mobile

workflows – model-sharing, rich media, sharing IP

supply-chains – end-user engagement, off-site fabrication, “connected environments”

attitudes – “democratic design”, open standards, open source, Creative Commons

mindsets – Gen Y (+ Gen Z) more open, ‘social’

time-frames – climate change

mentality – 1 : 5 : 200, focus on life-time cost

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Q&AThank you

Contact: Paul WilkinsonWebsite: www.pwcom.co.uk

Tech blog: www.extranetevolution.comPR blog: www.blog.pwcom.co.uk

Email: paul.wilkinson@pwcom.co.ukTel: +44 (0)20 8858 1104

mob: 07788 445920Twitter: @EEPaul

http://www.google.com/profiles/paul.wilkinson19