Social media:tools and ‘mocial’ by Paul Wilkinson #sm4b
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Transcript of Social media:tools and ‘mocial’ by Paul Wilkinson #sm4b
pwcom.co.uk
Social Media for Business – February 2015
Social media:
tools and ‘mocial’
Paul Wilkinson
(pwcom.co.uk Ltd - @EEPaul)
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• Who am I?
• Social conversations
• Being more ‘mocial’
• Some social tools
• Management
• Measurement
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Who am I?
• author and technology consultant
• B2B PR professional since 1987
– in-house: Halcrow, Tarmac, BIW
– consultancy(1998 - 2000, 2009 - today)
• Wikipedian (2003), blogger (2005)
and tweeter (2008)
• Be2camp founder (2008)
• chair, CIPR CAPSIG (2014 – today)
• member, CIPR social media panel
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Who am I?
@EEPaul
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• Web 2.0 or social media – What is it?
(Sources:Wikipedia; Kaizo; Euan Semple)
“People having conversations online”
• the use of web technologies and web design to enhance
creativity, information sharing and collaboration among
users.
• “globally distributed, near instant, person to person
conversations”
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(Source:Role of Social Media in Commercial Property
RICS 2009 – Remit Consulting)
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“Why?”
• engage in real-time online conversations
• expand range of communication tools
• join or open up new conversations
(new customers, projects, etc)
• improve networking
• extend reach of existing tools, networks
and content
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• Twitter use/growth strongly linked to UK
smartphone adoption (45+% own one)
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Worldwide Web 2.0
• 63m tablet
sales in 2011
• 2015: 326m
• IOS 46%,
Android 36%
by 2015Source: Gartner (Guardian, 22 September 2011)
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Demographic changes
Generation Y (Millennials) – internet-savvy
Generation Z (post-1995) – digital/social-savvy
Aspirational, entrepreneurial
Collaborative, creative, communicative
Real-time, mobile multi-taskers
(Q: Are today's AEC businesses agile enough to
attract, develop and retain these workers?)
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Message, text, tweet … or email?
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• free CIPR download
• Designing PR
campaigns for mobile
consumption
• The mobile ‘journalist’
and ‘broadcaster’
• The mobile web
• Hyperlocal PR
• Internal comms
• Events and mobile• http://www.cipr.co.uk/content/policy-resources/toolkits-and-best-practice-guides
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* Active = members who log in
at least once a month (MAU)
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• UK was 4th largest
Twitter population
• c. 44% Twitter accounts
• c. 24% active UK users
• 7% of Tweeters =
79% of UK Twitter traffic
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• 500m Tweets/day(up from 2m/day in 2009)
• 2015 average: c. 6000 Tweets/sec
• Peak 143,199/sec(3 August 2013 – Japan screening of “Castle in the Sky”)
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Twitter tools
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Tools – why?
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Tweetdeck
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Hootsuite
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Tools – why?
• at-a-glance “dashboard” view
• configure searches
• monitor lists
• manage multiple accounts
• publish updates
to Facebook,
Linkedin, etc
• schedule tweets
• shorten URLs
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Hootsuite
• In-built analytics
• Share an account– eg: assign actions
• Schedule tweets– RSS
• Manage contacts
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Simple monitoring
and measurement
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Social link monitoring
and measurement
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#hashtag monitoring
and measurement
TweetBinder; Tweetreach
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Website traffic monitoring
and measurement
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#qualitative monitoring
and story-telling
Curate Tweets, Flickr
(photos), Facebook, Tumblr,
G+, YouTube (videos), text
- into an embeddable timeline
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Wider social media
monitoring and
measurement
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Q&AThank you
Contact: Paul Wilkinson
Website: www.pwcom.co.uk
Tech blog: www.extranetevolution.com
PR blog: www.blog.pwcom.co.uk
Email: [email protected]
Tel: +44 (0)20 8858 1104
mob: 07788 445920
Twitter: @EEPaul
http://www.google.com/profiles/paul.wilkinson19