Future Prospects of Flipkart

Post on 10-Apr-2016

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Transcript of Future Prospects of Flipkart

Future Prospects of Flipkart

• Flipkart’s plans for the future mainly include scaling up the size of its business• It plans to have 10000-12000 sellers on its platform within the next

few years. Presently they are having more than 1000 sellers which they want increase in few years.• Also, on acquisition of Myntra, Flipkart presently owns about 50% of

the organized lifestyle market in India. It plans to increase this figure to 70%. • Around 40% of Flipkart’s online traffic now comes from mobiles. It

thus wants to add more features to its mobile shopping app, to increase customer satisfaction & loyalty.

• Flipkart is also trying to develop its IT infrastructure, as online shopping

is heavily dependent on technology.

• It wants to customize its IT framework to perform 2 functionalities. One

is the ability to recommend its buyers to what other purchases can be

bought to complement a product that has been already purchased from

Flipkart.

• The other one is to simultaneously conduct a live survey by siphoning a

small portion of the data to analyze customer purchase patterns &

preferences.