In The Age Of Consumer Empowerment

MIEL VAN OPSTAL | SEP. 17, 2014 FUTURE-PROOFING YOUR BUSINESS IN THE AGE OF CONSUMER EMPOWERMENT

To date, NASA has documented roughly 1,800 "spinoff" technologies. Here's a short listof things they’ve invented.

Source: comScore

Generations X, Y and Z

Source: socialmarketingwriting

92.6% makes purchasing decisions based on visuals

We remember 20% of what we read, but 83% of what we see

Economic Survival

An omnichannel strategyto support theproliferation of channels

“The Future Smart Home: Each household will contain 500 smart devices by 2022”- Gartner (09/2014)

Content, Service &Storytelling

Non-interruptiveNon-instrusiveBespoke & personalizedOpt-in

Source: GetVerde

Source: Lee Odden

It’s not about digital marketing, it’s about omnichannel marketing in a digital era.

It’s not about selling to customers, it’s about empowering customers to make the right sales decision.

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