Future of UX in 50 Years (Zarla Ludin)

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1/5 of the "Future of UX" Ignite session from UXPA 2014. The purpose of this session is to get attendees dreaming about the possible, the likely, and the probable future of UX Design - and to inspire them to be a part of making these dreams a reality. We will have at least 5 visionary speakers directed to talk about what they think is possible, likely, and probable 20 years, 50 years, and 100 years with regard to personal and organizational technology design. Speakers will be asked to consider the following questions in their presentations: What similarities and differences do you foresee in how people think about technology in the next 20, 50, and 100 years? What trends will have come and gone? What trends are lasting How will the UX profession change? How will businesses , users and UX professionals collaborate on design challenges? What would you like to see in the future of UX Design and why?

Transcript of Future of UX in 50 Years (Zarla Ludin)

2014

zarla ludinDirector of Insights

Motivate DesignUXPA 2014 - London

we study people.

we examine ourmaterial world

to learn about ouremotional world

cleaning products.

by…proving to our families we cleaned.

SCENTED CLEANSERS

LOVE

by…minimizing the burden of cleaning.

PAPER TOWELS

LOVE

we probably can’t predict future cleaning products.

we can probably predict emotions.CONTROL DELIGHT

CONFIDENCE AUTHENTICITY

GOOGLE SEARCH

CONTROL

by…getting immediate gratification.

CONTROL

By…seeking objective openness.

GPS

CONFIDENCE

By…distributing decision-making.

CONFIDENCE

By…living without necessary evils.

GROUPON

DELIGHT

By…giving ourselves permission.

DELIGHT

By…segmenting our world.

AIR BNB

AUTHENTICITY

By…sharing a part of ourselves.

AUTHENTICITY

By…relinquishing ownership.

our practice.

facts

OBSERVATIONAL SCIENCES

differences

ourselves

futures

?

we examine ouremotional world

to learn about ourmaterial world

OUR EVOLUTION

Curious Creative Credible

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