Future of UX in 50 Years (Zarla Ludin)
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Transcript of Future of UX in 50 Years (Zarla Ludin)
2014
zarla ludinDirector of Insights
Motivate DesignUXPA 2014 - London
we study people.
we examine ourmaterial world
to learn about ouremotional world
cleaning products.
by…proving to our families we cleaned.
SCENTED CLEANSERS
LOVE
by…minimizing the burden of cleaning.
PAPER TOWELS
LOVE
we probably can’t predict future cleaning products.
we can probably predict emotions.CONTROL DELIGHT
CONFIDENCE AUTHENTICITY
GOOGLE SEARCH
CONTROL
by…getting immediate gratification.
CONTROL
By…seeking objective openness.
GPS
CONFIDENCE
By…distributing decision-making.
CONFIDENCE
By…living without necessary evils.
GROUPON
DELIGHT
By…giving ourselves permission.
DELIGHT
By…segmenting our world.
AIR BNB
AUTHENTICITY
By…sharing a part of ourselves.
AUTHENTICITY
By…relinquishing ownership.
our practice.
facts
OBSERVATIONAL SCIENCES
differences
ourselves
futures
?
we examine ouremotional world
to learn about ourmaterial world
OUR EVOLUTION
Curious Creative Credible