Mobile Web Application &Web Application StoreJonghong JeonETRI, SRC

Email: hollobit@etri.re.kr Blog: http://mobile2.tistory.com

http://twitter.com/hollobit

http://www.etri.re.kr

Age of Mobile App Store

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“I am certain that the mobile telecoms world will count its time in two Eras. The Era BI: time Before the iPhone, and the ERA AI: time After the iPhone”

hollobit@etri.re.kr

http://communities-dominate.blogs.com/brands/2007/05/entering_iphone.html

Author of “Digital Korea”, Tomi T Ahonen

http://www.tomiahonen.com/

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Apple … iPhone … App … App Store

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“App” is …

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Current count of App Stores ….

q WIPConnector.com

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The App Store As A Digital BM

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App Economy - Download Rates

Source: TechCrunch

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App Economy - Download Rates

Source: TechCrunch

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App Economy - Download Rates

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Mobile App Store Revenue (2008~2014)Mobile Application Stores Revenue Opportunity, Worldwide, 2008-2014 (Millions of Dollars)

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New words

q App Economyq Appconomyq Developer Economyq Freemiumq In-App Purchase q Appcosystemq Paywallq App Consulting q App Marketing

Mobile Web Application

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Web App vs. Native App

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Web App vs. Native App

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Web App vs. Native App

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Why Native App ?

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Why Web App ?

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Hype Cycle for Web

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Emerging Working Items – W3C

q New WG & XG § Web Performance Working Group § Voice Browser Working Group§ Web Notification Working Group§ Web Application Security Working Group§ Web Event Working Group§ Point of Interest Working Group§ Linked Data for Government WG Charter§ Model-Based UI XG § Social Web XG

q Workshop§ Workshop on Augmented Reality on the Web§ Workshop on Web on TV§ Workshop on Privacy and data usage control

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The Web as an application platform

q Standards for Web Applications on Mobile: February 2011 current state and roadmap§ http://www.w3.org/2011/02/mobile-web-app-state.html

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Web Application Architecture

HTTP + URI/IRI+ Unicode

DOM

XML ECMASCriptCSS

XMLHTTPRequest Widgets API Device APIs(Calendar,

Camera GPS, File,..)

Web Application APIs(Web IDL, Web Socket, Web Worker, Web Database….)

HTML5(Web forms, Video/Audio, Canvas..)

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Considering point

Developer’s view End user’s view

Mobile App

http://blog.appsfire.com/infographic-ios-apps-vs-web-apps

Web App Store

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Web App Storeq Mozilla’s Open Web App Store (2010.5.20)

§ http://blog.mozilla.com/blog/2010/05/20/an-open-web-app-store/§ http://blog.mozilla.com/blog/2010/10/19/prototype-of-an-open-web-app-ecosystem/

§ http://mozillalabs.com/blog/2010/12/building-the-open-web-app-ecosystem/§ http://techcrunch.com/2010/10/19/mozilla-web-apps/§ https://apps.mozillalabs.com/

q OpenAppMKt (2010.7.30) § http://www.openappmkt.com/

q Chrome Web Store (2010.12.7 open)§ https://chrome.google.com/webstore

q GetJar HTML5 Mobile Web App Store (2010.12.23) § http://www.getjar.com/

q Opera, web-based mobile app store, called the Opera Mobile Store (2011.3.8) § http://mobilestore.opera.com/us,en,usd/mobiledevice.html

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Android Market Web Store

q http://market.android.com/

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App Store vs. Web Store

DeviceClient

Server

App Store

Devices

Browser

Any Devices(PC, TV, Car, Tablet…)

Browser

NativeApppNativeAppp

FrontStoreServer

NativeApp

NativeApp

FrontWeb

Server

FrontWeb

Server

WebAppWebApp

WebApp Store

NativeApp

NativeApp

WebApp Store

WebApp Store

Cloud

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WAC - Technology Evolution

WAC 1.0 demo devices available at MWC 2011

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Mozilla’s Open Web Apps

q The basic set of concepts required to enable Open Web Applications are:§ Application manifests, which describes the location, requirements, and

capabilities of an application.§ An application repository, which holds the manifests for all of the user's

installed applications.§ A method to install an application into a user's repository, which can be

used by stores and directories or by an application developer (for self-published applications).

§ A application dashboard, which is a user interface through which to manage, browse, and launch installed applications.

§ An optional network interaction to allow applications to confirm the user's ownership of a paid registration (i.e. from an application store).

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Google’s Installable Web Apps

q the experience of using a web app is still poor compared to that of using a desktop app.

q Problem: Web apps are special to users, but not to browsers§ bookmarks for web apps look the same as bookmarks for other web pages.§ security defaults that make sense for normal web pages are often a bad match for

web apps.

q Solution: Installable web apps§ installing a web app is like creating a super-bookmark to it.

Source: http://code.google.com/intl/ko-KR/chrome/apps/docs/index.html

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Web Store = Future of App Store

WACWAC

http://www.distimo.com/appstores/

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Mobile Web App Golden Age

2010 2011 2012 2013

MobileGolden

Age

MobileGolden

Age

LTE

Smartphone

HTML5Apps

Standardizationfinish

Widely commercialize

diversity

hollobit@etri.re.kr

Beyond 4G

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Conclusions

q The App Store As A Digital BMq New-generation web applications to challenge native app

dominance in mobile service distribution§ User interface and hardware capabilities dominate demand for native interface§ Distribution control and cost advantages are key drivers behind web app

development

q But, the experience of using a web app is still poor compared to that of using a desktop app. § User requires better user experience in mobile environment § Web should learn from the strong points of Native App

q Web could be the final winner of the Mobile App Race ?§ Mobile Browser is just one of Native App. § We need new type of web application in mobile

• Installable Web Application & Web App Store

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Thank youFor more discussion :

JongHong Jeon (hollobit@etri.re.kr)+82-42-860-5333

Blog : http://mobile2.tistory.com/mhttp://twitter.com/hollobit

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