The Future

Writing for Electronic MediaRobert B. Musberger

• “The future of electronic media, including motion pictures, is only partially dependent on the advances in the development of new equipment. Smaller less expensive, higher-quality equipment will make a difference, but knowledge and inventive use of communication is the key—software and brain ware, not hardware, will determine the future of electronic media, especially for you as a writer.

Distribution of Communication

New technology and audience demand will shape your writing.

Networking begins NOW

Explore Markets

• Major market- rarely hire inexperienced people

• Middle market – will consider inexperienced people for low-level entry jobs only

• Smaller market- welcome people will to learn the business and get the experience needed for a major market.

Explore industries just beginning to move to the digital and interactive world.

Internship

• Cover letter• Resume• Portfolio of work• Package of personal information for filling out

job application forms and performing well at interviews.

• http://www.flickr.com/photos/drspam/295023450/#/photos/drspam/295023450/lightbox/

• http://www.flickr.com/photos/jason-samfield/5325558533/#/photos/jason-samfield/5325558533/lightbox/

• http://www.flickr.com/photos/chris_carter_/4652929120/#/photos/chris_carter_/4652929120/lightbox/

• http://www.flickr.com/photos/ecstaticist/3594155799/#/photos/ecstaticist/3594155799/lightbox/