Media Kit - Traditional & Electronic

ORGANIZATION FACT SHEET

Big Brothers, Big Sisters is a donor and volunteer-supported youth mentoring organization. The organization offers one-to-one mentoring relationships with at-risk youth ages 6-18. BBBS sets up big and little relationships in which a big volunteers their time to participate in activities with an at-risk child known as a little.

Mission

Provide children facing adversity with strong and enduring, professionally supported one-to-one relationships that change their lives for the better, forever.

ImpactBig Brothers Big Sisters has a positive impact on children’s lives. Independent research shows that Little Brothers and Little Sisters were:

• 46% less likely to begin using illegal drugs• 27% less likely to begin using alcohol• 52% less likely to skip school• 37% less likely to skip a class• 33% less likely to hit someone

TargetBig Brothers Big Sisters targets the children who need help the most, including those living in single parent homes, growing up in poverty and coping with parental incarceration.

Brief HistoryBBBS was originally founded by Ernest Coulter to help children who were getting in trouble. In 1977, Big Brothers joined Big Sister International, a group mentoring young women. Together, they became Big Brothers Big Sisters of America. By 1994, the BBBSA federation had matched 75 thousand children from single-parent homes with caring adult volunteers through more than 500 agencies in all 50 states. BBBS is the world’s largest mentoring program and a nonprofit organization. They help over 270 thousand children around the world.

2720 6th St #100Tuscaloosa, AL 35401Phone: 205-758-5734www.bbbswestal.org

Accountability StatementBBBS partners with parents/guardians, volunteers, and others in the community and hold ourselves accountable for each child in the program achieving:

• Higher aspirations, greater confidence and better relationships• Avoidance of risky behaviors• Educational success

Prominent Corporate Sponsors• Allison and Partners • Great Wolf Edge• 7 Eleven• American Eagle

• Arby’s• Jack in the Box• Hertz• Comcast• Nivea• Minor League Baseball

Headquarters Big Brothers Big Sisters of America 230 North 13th Street Philadelphia, PA 19107

For more information, contact:Kristyn SchwiepBBBS media [email protected]


EVENT FACT SHEET

WhatBig Brothers Big Sisters UA Play Day

WhereUniversity of Alabama Recreational Fields

PurposeSimilar to the NFL’s Get Out and Play Day, bigs and littles can come and hang out with UA athletes. UA Play Day will provide an opportunity for mentors to interact with their littles.

Special SpeakerNick Saban

Event ParticipantsUniversity of Alabama Football Players:

• T.J. Yeldon• AJ McCarron• DeAndrew White• Kenyan Drake• Tana Patrick• Blake Sims• Amari Cooper• Derrick Henry

DateJune 15, 2013

Time11:00 a.m. – 3:00 p.m.

Food and refreshmentsSubway will be catering the event and soda will be provided.

Tickets$5.00 for adult, $3.00 for kids


For more information, contact:Kristyn Schwiep,BBBS media [email protected]

Backgrounder

In 1903, a 23-year-old businessman witnessed a young boy, Tom, in Cincinnati, Ohio rummaging through a trashcan looking for food with his dog. Irvin Westheimer provided a meal for the boy and got permission from Tom’s parents to take the boy on various outings to act as a getaway from the impoverished state of his family. Years later, Westheimer founded the Big Brother Association of Cincinnati (Big Brothers Big Sisters, 2013).

A year later in 1904, Coulter began his own journey of fostering adult-youth relationships with those who came through the court system. Coulter approached the men’s club at Central Presbyterian Church and told them about a young boy who was sentenced 18 months in jail for a minor offense. Following that meeting, 40 men registered to become mentors for various boys in the court system making them their first group of Big Brothers. In 1909 the first BBBS’ agency was founded in New York.

Big Sisters developed as its own organization at the same time as Big Brothers. The Ladies Charity of New York was the first program whose goal was to mentor young girls. Mrs. John O’Keffe was the first big sister who founded the organization. Her earliest volunteers were wives of influential businessmen and civic leaders in Manhattan (Big Brothers Big Sisters, 2013).

In 1914, planning for the first national Big Brothers and Big Sisters organization began. Westheimer and Coulter were influential in the movement for collaboration between the different agencies. In 1958 the United States Congress officially chartered a new Big Brothers of America and in 1970, Big Sisters International was chartered. These two organizations merged in 1977 to form Big Brothers Big Sisters of America, establishing the national headquarters in Philadelphia. By 1994, the BBBSA federation had matched 75 thousand children from single-parent homes with caring adult volunteers through more than 500 agencies in all 50 states (Big Brothers Big Sisters, 2013).

For more information, contact:Kristyn SchwiepBBBS media [email protected]


News Release

April 25, 2013 Contact:FOR IMMEDIATE RELEASE Kristyn Schwiep Director of Media Relations

555-555-555 [email protected]

Big Brothers, Big Sisters to Host ‘UA Play Day’ for Youth

Tuscaloosa, AL—March 17. The University of Alabama chapter of Big Brothers, Big Sisters will

be hosting a play day for local youth on campus. The event will be held on June 15 on the

recreation fields. The event starts at 11 a.m.

The purpose of this event is to provide a fun event for youth to get out and get active, and

an opportunity for local mentors to take their littles.

University of Alabama football players will be in attendance to throw the football, run

drills and supervise a scrimmage flag football game. Food, drinks and all sporting equipment will

be provided.


-more-

“The goal of this event is to have a place for youth to be around positive mentors, and of

course have fun. They’ll be able to get exercise, spend time with their mentors, and learn football

techniques from some of the best players in the NCAA,” said Bob Smith, president of the UA

chapter of BBBS.

“We’re happy to hold events like this for our local youth,” said University president Judy

Bonner. “We hope this can become a yearly event for UA, and hope this event will make a

positive impact in our communities.”

Play Day is part of a nationwide push by BBBS to increase the number of male mentors

involved with the organization. “We’ve noticed a dip in the number of male mentors

volunteering with BBBS compared to females, this type of event is mainly geared towards

getting more males involved,” said John Smith, a spokesman for BBBS.

BBBS plans to bring this event to other universities across the nation.

The UA Play Day event will take place from 11 a.m. to 3 p.m., June 15 on the UA Rec

fields. Representatives from BBBS will be there to give applications for volunteers and mentors

and to take donations.

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Big Brothers, Big Sisters of America is a 501(c)(3) nonprofit organization that matches

volunteers to mentor troubled youth. The goal of this organization is to change these children’s

lives for the better, and allow them all the opportunity for success. For more information, visit

www.bbbs.org.

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http://www.bbbs.org/

News Release

April 16, 2013 Contact:FOR IMMEDIATE RELEASE Kristyn Schwiep Director of Media Relations


Nick Saban to Speak at Big Brothers, Big Sisters Event

TUSCALOOSA, Ala. - University of Alabama head coach Nick Saban will be the featured

speaker at the Big Brothers, Big Sisters event “UA Play Day” in June.

“We are very excited to have Nick speak at our event,” said Bob Smith, president of the

UA chapters of BBBS. “He believes in the cause of our organization and agrees that the youth of

today need attention and support to prosper into young adults.”

Saban has won four BCS national championships, one with LSU in 2003 and three with

Alabama in 2009, 2011 and 2012. He is the first major college coach to win national

championships with two different teams.

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The “UA Play Day” will be held June 15 at 11 am on the recreational fields at the

University of Alabama campus. The event is to provide youth with an opportunity to be active

outside and gives bigs an opportunity to interact with their littles in a positive setting.

“I am honored to be able to speak to the youth of our community,” said Saban. “I am

looking forward to the 'UA Play Day' event, and I hope to inspire the youth to never give up

regardless of the obstacles they may face.”

For more information, please contact Kristyn Schwiep at (813) 695-2932 or email at

[email protected].



lives for the better, and allow them all the opportunity for success. For more information visit

www.bbbs.org.

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News Release

April 16, 2013 Contact Information:FOR IMMEDIATE RELEASE Kristyn Schwiep Director of Media Relations


AJ McCarron interacts with youth as a big brother

TUSCALOOSA, Ala. - AJ McCarron, quarterback for the University of Alabama’s football

team, decided to participate in BBBS as a big brother or mentor. After going through the proper

paperwork and training, all that McCarron awaits being matched to a Little Brother.

Susan Brown is a single mom of a 13 year old boy named Alex. Susan works long hours

to provide for her small family. When Alex began his teenage years, Susan wanted her son to

have a positive male influence in his life.

Susan turned to Big Brothers Big Sisters to find a big brother match that would be best

suited for her son.

“I wanted Alex to be exposed to a male who could show him what it means to be a

respectable man,” Susan said.

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Alex is a fan of all kinds of sports. He is an avid sports watcher and plays football, soccer

and baseball. Alex also loves to spend time outside. However, he struggles with having self-

confidence to interact with his peers.

Big Brothers Big Sisters, along with Susan, decided that McCarron would be the best

match for Alex.

AJ is a 22 year-old from Mobile, Alabama. He will be returning to UA for his senior

season this fall. AJ is the first quarterback to win back-to-back national championships in the

BCS era.

In the past couple of months, Alex and AJ have developed a close relationship. They

spend time together at least once a week doing different activities, including going to the movies,

playing various sports, chatting on the phone and other tasks.

“I have really enjoyed being a big brother.” AJ said. “I would recommend to anyone who

wants to be involved to volunteer through Big Brothers Big Sisters. It has been a learning and

growing experience for me just as much as it as been for Alex.”

“I have never seen Alex so happy before in his entire life,” said Susan. “Alex is always

excited about the events AJ plans with him. He has become more social with his peers and he has

a outlook on life that you do not see in most kids his age. I owe thanks to AJ and Big Brothers

Big Sisters for this change.”

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Big Brothers Big Sisters is a non-profit organization that's mission is to help children

reach their potential through one-to-one relationships with mentors. If anyone would like to

volunteer within the UA community, they can contact Bob Smith, president of UA chapters of

Big Brothers Big Sisters or they can sign-up online at www.bbbs.org.

For more information, please contact Kristyn Schwiep at (813) 695-2932 or email at

kschwiep @crimson.ua.edu.



lives for the better, and allow them all the opportunity for success. For more information visit

www.bbbs.org.

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mailto:[email protected]



Tweets

• Come join us at BBBS UA Play Day June 15 at 11 a.m. on the UA rec fields! #UABBBS #UAPlayDay

• Come hang out with UA athletes at UA’s Play Day in support of Big Brothers Big Sisters. #UABBBS #UAPlayDay

• Want to make a difference? Volunteer to be a big for BBBS! Come get more information at UA’s Play Day at the rec fields. #UABBBS

• Interested in becoming a Big Brother or Big Sister for at-risk youth? Come to UA’s Play Day on June 15 at 11 a.m. at the rec fields to get more information! #UABBBS #UAPlayDay

• Become a Big Brother or Big Sister today! Join us today on the rec fields at 11 a.m. to get more information on becoming a big. #UABBBS #UAPlayDay

• Today is the day! Come hang out with UA athletes and get more information on becoming a big for BBBS. UA Play Day starts at 11 a.m. #UABBBS #UAPlayDay

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• Nick Saban will be speaking at UA Play Day. This is an event you don’t want to miss! #UABBBS #UAPlayDay

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• Bigs and littles make plans to come out to UA Play Day. For more information, check us out on Facebook at www.facebook.com/bbbswa

• Are you ready for UA Play Day? We are! Join Nick Saban and UA athletes for an afternoon of fun. #UABBBS #UAPlayDay

Facebook

• Bigs & Littles! Join us for our UA Play Day on June 15 at the UA rec fields from 11:00 a.m. to 3:00 p.m. Enjoy Nick Saban speak and hang out with UA athletes for an afternoon full of fun.

• Nick Saban will be the special speaker at UA Play Day. Make plans to join us on June 15 to hear what Saban has to say about Big Brothers Big Sisters.

• Do you want to volunteer? We are looking for volunteers to help with UA Play Day! Volunteers are needed from 11 a.m. to 3 p.m. on June 15 at the UA rec fields! To volunteer please call 205-758-5734.

• Calling all Crimson Tide fans! You won't want to miss our UA Play Day event with Nick Saban and members of the UA football team. Tickets will be on sale the day of the event. Share this invite with the sports fan in your life and help us spread the word about this unique event!

• BBBS of West Alabama is on Twitter! Make sure to follow us to receive more information about upcoming events. www.twitter.com/BBBSWA

• We want you to be a big! Come out to our UA Play Day to learn more information about how you can make a difference in the life of a child. Already a big? Bring a friend who would make a great big.


http://www.facebook.com/bbbswa

• UA Play Day is tomorrow! Don’t forget to come out to the UA rec fields to enjoy an afternoon with UA athletes. All ticket sales benefit BBBS!

• We currently need 100 new bigs in the West Alabama area! Share this status with someone who would make a great big brother or sister.

• Don't forget to join us for our UA Play Day! Saturday, June 15 from 11:00 a.m. to 3:00 p.m. with special speaker Nick Saban. It will be an afternoon full of fun that you don’t want to miss.

• If you've been thinking about becoming a big, come out to our UA Play Day. This is the perfect chance to attend a great event and learn more how you can make a BIG difference.


Media Kit - Traditional & Electronic

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