MIEL VAN OPSTAL - SEPTEMBER, 2017 DISRUPTIVE CONSUMER ENGAGEMENT METHODS

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LIFESTYLE AUTOMATION

Personalized & Intelligent Conversational Services

VIRTUAL CONCIERGE SERVICESARE COMPETING TO OWN ALL YOUR

PERSONAL & INTIMATE DATA

FACEBOOK WANTS M TO BE THESMART, PERSONAL CONCIERGE,CATERING TWO BILLION PEOPLE

viv.ai

WHEN INTELLIGENCE BECOMES A UTILITY (ACQUIRED BY SAMSUNG)TO SIMPLIFY YOUR EVERYDAY LIFE

viv.ai

BIXBY, THE INTELLIGENT PERSONALASSISTANT - THE MAJOR REBOOTFOR SAMSUNG’S FAILED ‘S VOICE’

ARTIFICIALLY INTELLIGENT MOBILE CONCIERGEASSISTANTS COMBINE CONTEXTUAL DATA WITH

PREFERENCES & BEHAVIOURAL INFORMATION

BOT LIFE

OUTSOURCING YOUR PROFESSIONAL TIME-CONSUMING TASKS TO

AUTOMATED VIRTUAL ASSISTANTS

AUTOMATED MEDICARE SERVICESCONNECTS WITH WEARABLES

SUPPORTED BY VIRTUAL NURSES

ABE, A FINANCIAL CHAT BOTDELIVERS A TAILORED BUDGET

BASED ON YOUR LIFESTYLE

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BANKBOT IS INTEGRATED WITHONLINE RETAILERS, ENABLING

IN-APP PAYMENTS

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Since her debut in March, ‘Eva’ has interacted with over 530,000 unique users, holding 1.2 million conversations and addressing 2.7 million queries.

KLM’S MESSENGER BOT IS YOURTRAVEL BUDDY, A CONCIERGE SERVICE

FOR AUTOMATED ASSISTANCE

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CONCIERGE SERVICES FACILITATEREAL-TIME FULFILLMENT OF URGES, IMPULSE NEEDS & SUDDEN DESIRES

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A CENTRAL COMMAND CENTERFOR ALL SORTS OF TASKS

AND SERVICES

GOGOBOT (TRIP.COM) IS AN ARTIFICIAL INTELLIGENT BOT SERVICE THAT WANTS TO BE YOUR DEDICATED TRAVEL AGENT

The new option will enable

users to register their credit

card info (or use the credit

card info they’ve already listed

with Facebook) to make

purchases without ever

leaving the app.

BUY IT FROM WITHIN A CHATSAY HELLO TO

CONVERSATIONAL COMMERCE

THE BATTLE FOR THE SMART HOME

GOOGLE’S ASSISTANT IS CROSS-PLATFORMAND COLLECTS WEARABLES, MOBILE, AND

CONNECTED SMART HOME DATA

CONCIERGE SERVICES OFFER AN INTERFACE TO MANAGE AND

CONNECT YOUR SMART HOME

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AMAZON ECHOIS A VIRTUAL CONCIERGE

READY FOR E-COMMERCE

AMAZON ECHO IS NOW ASMALL HOME ROBOT

THANKS TO OMATE YUMI

souce

AMAZON DASH BUTTONS COULD BE BUILT DIRECTLY INTO HARDWARE OR TO BE OFFERED FOR A PRE-SETRECURRING PURCHASE IN EXCHANGE FOR DISCOUNTS

By the end of 2017, watch for

room-based screenless devices to be in more than 10 million homes.

By 2020, 30% of web browsing sessions will be done without a screen.

PRIVACY AS WE KNEW IT FROMAN ANALOGUE PAST

HAS VIRTUALLY DISAPPEARED

INTELLIGENT ALGORITHMS

A machine is intelligent if it manages to pass itself off as a human when faced with a human. The Turing test (1950)

TEMPLATED CONVERSATIONS ARE BASEDON REPETITIVE INFORMATION REQUESTS

AND PREDICTIVE PROBLEM SOLVING

REAL-TIME SPEAKER STATE CLASSIFICATIONSFROM SPOKEN AUDIO DISCOVERS SENTIMENT,

COGNITION, EMOTION, HEALTH &COMMUNICATION QUALITY.

"The more data that is collected and analyzed, the greater the economic value it has in aggregate”

"Data has a shelf-life and the economic value of data diminishes over time."

"The economic value of information multiplies when combined with context, meaning and right time delivery."

“Big Data is useless if you can’t mine it for relevant and actionable (customer) information . Smart data is what you really need."

ANDROID EXPERIENCES

COMPANION BOTS FOR KIDS AND ADULTSTO FIGHT THE FEELINGS OF DISCONNECTION

AND INTERFACE ALL PAIRED DEVICES

NIKE: THE AR-POWERED, OBJECT TRACKING,CUSTOM DESIGN, INSTANT PROJECTION AND

ONE-HOUR PRINTING / 90 MINUTES TO WEAR

BOOT ROOM: A 65” INTERACTIVE MULTI-TOUCH SURFACE SHOWSREAL-TIME ERP-DRIVEN PRODUCT AVAILABILITY & COMPARISON,RFID ENABLED PRODUCT DISCOVERY PAIRED WITH 3D-CAMERAS.

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ALWAYS AVAILABLE AND ONLINE,EXTENDING STORE-HOURS

TO A 24/7/365 EXPERIENCE

SELF-SERVICE TO COMBATWAITING TIME FRUSTRATION AND

MAXIMIZE STAFF WORKLOAD

SELF-SERVICE TO STIMULATECUSTOMER ENGAGEMENT

AND COLLECT PERSONAL DATA

USING THE MOBILE APP TO PLACE ORDERSINCREASES TIME SPENT PER VISIT WITH 20%

& AUGMENTS RETURN FREQUENCY BY 6%

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BY 2020, 100 MILLION CONSUMERSWILL SHOP IN AUGMENTED REALITY

1 IN 5 GLOBAL BRANDS WILL USEAUGMENTED REALITY IN THEIR

SHOPPING EXEPERIENCE BY Q4 2017

“AI is the foundation for everything we do. We create intelligent experiences. AI is the kernel that powers that experience.”

– Greg Chambers, Global Director of Digital Innovation, The Coca-Cola Company

THE COCA-COLA COMPANY WANTS TO EQUIP ITSVENDING MACHINES WITH A SIRI-LIKE ARTIFICIAL

INTELLIGENT VIRTUAL ASSISTANT, ALLOWINGA MORE PERSONAL SERVICE AND SMART CONTEXT

COCA-COLA’S RETAIL LOCATION IN ORLANDODELIVERS THE ULTIMATE IMMERSIVE AND

SUPERIOR BRAND EXPERIENCE TO ITS FANS

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RELEVANT PERSONALIZED INTERACTIONSBEACON-TRIGGERED TAILORED CONTENT

ENGAGING PROXIMITY COMMUNICATION

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DRONE DELIVERY SERVICES AREALREADY A REALITY

IN ICELAND

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DOORDASH IS DOUBLING DOWN ON ITS EFFORTS TO EMBRACE ROBOTS AND ENHANCE ITS

AUTOMATED ON-DEMAND FOOD DELIVERY SERVICE

CUSTOMER-CENTRIC CONTENT & DATA

USING CRM SOLUTIONS TO CONNECTSMART DATA COLLECTED FROM

DIFFERENT DIGITAL TOUCH POINTS

https://www.getdor.com/

A WIRELESS, THERMAL-SENSING PEOPLECOUNTER AND ANALYTICS DASHBOARDHELPS PREDICT CUSTOMER BEHAVIOUR

RETAILERS OFTEN MISS THE DATA ANDINSIGHTS THEIR ONLINE COMPETITORD

METICULOUSLY TRACK & MONITORsource

THE NÄRAFFÄR STORE IN VIKEN

(SWEDEN) IS FULLY AUTOMATED

CUSTOMER ACCESS & INVOICING

IS HANDLED VIA THE APP

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TO REMOVE FRICTION & FRUSTRATION

TO CREATE DELIGHT & SATISFACTION

SOLVE PROBLEMS

SAVE TIME / MONEY

SIMPLIFY

CONNECT

https://atlis.me/

ATLIS LETS PEOPLE ASK FOR THE BESTPLACE TO EAT AND PAYS THE RECOMMENDERS

WHOSE SUGGESTIONS ARE TAKEN

HABIT-DRIVEN CONTINUOUS SUBSCRIPTION-BASEDSERVICES ARE THE FUTURE

CARE BY VOLVO: THE SUBSCRIPTION-BASED CAROWNERSHIP – A HASSLE-FREE SERVICE THROUGHMONTHLY FEES - INCLUDES CONCIERGE SERVICES

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MEANINGFUL CONTEXTUAL COMMUNICATIONREPLACES GENERIC MESSAGES

WHAT IF AMAZON DIDN’T JUST DELIVER PRODUCTS BUT ALSO LEVERAGED ITS NETWORK TO COLLECT YOUR WASTE?

Amazon could create a revenue stream out of recyclables, while rewarding users for better habits.

Amazon would learn our preferences by our garbage, and could incentivize us to become greener and more conscious.

Take-Aways for Today

• Collecting and Processing Real-Time Analytics

• Owning the Buffer Zone Between Your Brand and Customers

• Tailor the Journeys - Evolve to a Life cycle

• Semi-Automation or Contextual Android Marketing is Key

• Help, Serve, Cater, Supply, Educate, Share, Reward, Confirm

Apply to: B2B, B2C, C2B & O2O

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@coolz0r