Funny ImagesDecember 12, 2007

CS377wJack WuJosh LiptzinLinus Liang

Goal

Create a viral FB application

Funny Images Version1

Rate Pictures• Had high user engagement• But, no virality

Share Pictures• People who see a funny

images usually share it

Verticalize the Application• Create higher user

engagement• Better CPM

User generated content• Increase stickyness• Scalability

Funny Images Version 2

Force users to invite• It works• Day over day growth is

40 -50% increase in page views

Funny Images Version3

Key Take Away

• People will invite if you ask them to• More features does not correlate to virality• Verticalization does work

• 13 page views/visit, 4.5 minutes avg time on site, still growing at 40-50% a day

Funny Image Demo

Questions?

http://apps.facebook.com/funnyimages/