BLESS YOU - Stanford Facebook Class

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Transcript of BLESS YOU - Stanford Facebook Class

Page 1: BLESS YOU - Stanford Facebook Class

Team CXCChenyu Wang, Xingxin Liu, and Claudia Jimenez

Stanford CS377W Fall 2007

Page 2: BLESS YOU - Stanford Facebook Class

App Name Launch Date Time Frame Total Users (as of 12/7)

MASHWB Oct. 20, 2007 ~7 weeks ~1k

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Start HereGet Random Matches

End Here

Edit Matches

Play

MASH

Play MASHGet Results

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Send Blesses

Start HereEnd Here

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App Name Launch Date Time Frame Total Users (as of 12/7)

MASHWB Oct. 20, 2007 ~7 weeks ~1k

Bless You Nov. 8, 2007 ~5weeks ~300k

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Our Idea◦ Sneeze &‘Bless You’!

Our Goal ◦ More peace and care online,

through Facebook Our Opportunities

◦ Simple and common action in real life

◦ Large population of potential users◦ Welcome from religious users

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More besides Simple

Methods:◦ Level System◦ Top lists

Effects:◦ Reward for loyal users◦ Interaction among top blessers◦ incentive to frequent return

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Returning Users◦ Most people visited: 15-25 times during the first 30 days.

Vi si tor Loyal ty from Googl e Anal yti cs

12. 34%

6. 36%4. 93%4. 24%3. 84%3. 56%3. 29%3. 07%

14. 99%

17. 63%16. 99%

7. 35%

1. 32%0. 09%

0%2%4%6%8%

10%12%14%16%18%20%

1 2 3 4 5 6 7 89~

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101~

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Marketing Tactics:◦ Personal networks. ◦ Ads/Posts on-Facebook and off-Facebook.◦ Real time users service.

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Interviewed experienced people and friends

◦ User flow simplification◦ Language polishing◦ Engagement enhancement

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For example:

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Bless You: Better Engagement Good Luck Your Exam

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Thank you!