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AMPSoCal2020Summit

Do’s&Don’tsWebinarGetReadyforB2BMeetingswithPrimes

June2020

FundedbytheOfficeofEconomicAdjustmentintheDepartmentofDefense

Capabilities

•Planning•Economic development and policy studies•Feasibility and market analyses•Needs assessments

Outreach arm of the Price School of Public Policy

Supports EDA’s mission by•Providing technical assistance to

economically distressed and underserved communities

•Developing strategies to enhance collaborative regional innovation

• GIS mapping• Consensus building• Technical assistance workshops• Strategy development

About AMPSoCal• Collaborationofgovernment,academia,andindustrypartners• DesignedtostrengthentheSouthernCaliforniaaerospaceanddefensemanufacturing

supplychain• A federallydesignated“ManufacturingCommunity”bytheU.S.Departmentof

Commerce

WhoWeAreAMPSoCalisledbytheUSCCenterforEconomicDevelopment(CED),anappliedresearchcenteroftheUSCSolPriceSchoolofPublicPolicy,inpartnershipwiththeCityofLosAngelesandover135companiesandorganizations.

PartnersInclude:

StrengtheningCompetitivenessProgramProvidesFREEtechnicalassistancetosmallandmediummanufacturingbusinessesinthedefensesupplychain.

ToqualifyafirmmusthavebeennegativelyaffectedbydefensecutsinthepastthreeyearsandlocatedinthecountiesofVentura,LosAngeles,Orange,orSanDiego.

Servicesoffered:

1. CapitalAccess2. GrowthPlanning3. BrandingandMarketing4. Cybersecurity5. SuccessionPlanning

FormoreinformationpleaseemailTomasDuranattduran@price.usc.edu

Webinar:HowtoPrepareA&DSuppliersforVirtualB2BMatchmakingAppointmentswith

OEMsandTier-1SuppliersContentCovered:

1. HowtoPrepareforB2Bmeetings- Do’s&Don’ts2. SocialMediaforA&DSuppliers– LinkedIn3. UsingLinkedInforBusinessDevelopment4. ContentMarketingforB2BManufacturing5. TheCharacteristicsofaGreatSupplierPartnership6. SampleSlideDeckforA&DSupplier

www.AMPSoCal.org

HowtoPrepareforMeetingswithOEMsandTier-1Suppliers

MelissaAudainCompliance,GovernmentReporting&RequirementsAnalyst

GlobalSupplierDiversity,Boeing

SocialMediaforA&DSuppliers

JessicaCarlsonSocialMediaExpert

USCAnnenbergSchoolofCommunicationandJournalism

ManufacturingMarketingMattersPodcast“UsingLinkedInforBusinessDevelopment”

BruceMcDuffee,fromManufacturingMarketingGroupInterviewwithBillSterzenbach,partneratUpward

MaingoalfromSterzenbach:GetstartedwithLinkedInbeforeothersocialmediaplatformsStepsforGettingStartedwithLinkedInfromSterzenbach:1) Setafollowersobjective2) Setapostgoal(ideallyonceperweek)3) Promoteinternalbuy-in(employeestosupport/comment

onposts,don’trequirebutincentivize)

Copyright 2020 | Manufacturing Marketing Group

ManufacturingMarketingMattersPodcast“ContentMarketingforB2B

Manufacturing”BruceMcDuffee,FromManufacturingMarketingGroupInterviewwithVinceGiorgi,B2BMarketingStrategistand

Communicator

OverallTakeawayfromGiorgi:“Donotask[primes]togetmarriedbeforeyou

askthemonadate”

Copyright 2020 | Manufacturing Marketing Group

SampleSlideDeckforA&DSuppliers

TomásE.DuránAdministrator,SpecialProjects

USCCenterforEconomicDevelopmentAMPSoCal

DEFENSE CO.

Wemakehighqualityprecisionpartsontime.

3355FigueroaSt.LosAngeles,CA90018

tduran@defenseco.comTel:(213)740-4283www.defenseco.com

Logo

*SlideDeckSampleTemplate*

Our Company

Brief Summary History of Your Company (1-2 sentences)

List if Veteran-owned, Minority-owned, Women-owned, and/or HUBZone certified business (1 sentence)

Key Contacts: Name & Title

Company Supplier Number:

Certifications: List All Here

DefenseCo.,LosAngeles,CA

Capabilities & Services

Brief Capability Statement (1 sentence)

Concise Bullet Points of Your Services (5-7 bullets)

q ...

q …

q …

DefenseCo.,LosAngeles,CA

Machines & Equipment

Brief Sentence About Your Equipment (1 sentence)

Concise Bullet Points of Equipment List (7-10 bullets)

q ...

q …

q …

DefenseCo.,LosAngeles,CA

Expertise

Brief Description of your “niche” or specialty (1 sentence)

Concise Bullet Points (7-10 bullets)

q ...

q …

q …

DefenseCo.,LosAngeles,CA

Samples of Our Work

Pictures of Your Work (include 3-4 pictures)

DefenseCo.,LosAngeles,CA

Competitive Edge

One sentence: What Sets You Apart

Brief Description of What Differentiates You From Your Competitors (1-2 sentences)

DefenseCo.,LosAngeles,CA

Connect with us!

For news, updates, and insights, followus on social media.

Website URL

Link to Your LinkedIn

Link to Your Facebook

Links to Any Other Social Media Pages!

DefenseCo.,LosAngeles,CA

AMPSoCalFall2016Bi-AnnualMeeting“TheCharacteristicsofaGreatSupplierPartnership”

VickyHarper-HallSectorManager,

Socio-EconomicBusinessProgramsandGovernmentRelations,NorthropGrummanCorporation

Getintouch!Pleasereachouttomeforassistancewith

StrengtheningCompetitiveness foryourB2Bmeetings.

TomásE.DuránAdministratorofSpecialProjects

USCCenterforEconomicDevelopmentTel:(213)740-4283

Email:tduran@price.usc.edu

1. SocialMediaforA&DSuppliersfromAMPSoCal:https://player.vimeo.com/video/393984367

2. UsingLinkedInforBusinessDevelopmentfromManufacturingMarketingMattersPodcast:https://www.mmmatters.com/content/manufacturing-podcasta. BillSterzenbach,PartneratUpward

https://www.goupward.com/about/leadership.html3. ContentMarketingforB2BManufacturingfromManufacturingMarketingMatters

Podcast:https://www.mmmatters.com/content/manufacturing-podcasta. VinceGiorgi,B2BMarketingStrategistandCommunicator

https://www.linkedin.com/in/vincegiorgi4. TheCharacteristicsofaGreatSupplierPartnershipfromAMPSoCal:

https://youtu.be/nW9GQJwqQEE5. ResourcesforA&DSuppliersfromAMPSoCal:https://ampsocal.usc.edu/resources/6. COVID-19ResourcesfromAMPSoCal:https://ampsocal.usc.edu/covid-19-resources/

HelpfulLinks

Visitampsocal.usc.edu formorewebinarsand

information