Post on 13-Jul-2015
presentation
constraints: very kiddy
age group specific
the old logo
we love this logo, however…
the new logo
the new avatar: contemporary
easily translatable
simplified
magical and mystical
showcases the concept of funcity
it’s about the bigger picture
the new logo - color swatch
funcity colors: yellow is the color of -
• the sun
• summer time
• play
• happiness
• energy
funcity font: times new roman -
• classic feel
• fairytale emotions
• fantasy
• city in the sky – never never land
the new logo
print collateral
print collateral
gift bags
plastic bags
merchandising
corporate brochure
YOU ARE ONLY AS BIG AS YOUR DREAMS
extreme concept
extreme logo
extreme logo
the new avatar: it has street credibility
strong personality
young
edgy
extreme logo variations
merchandise
merchandise
other merchandise: extreme sports gear
bandanas
clothes line
coffee mugs
stationery and books
business cards
brochure
guerilla marketing
strategies: spray paint billboards
graffiti art shows in Satwa
commissioned artists
pizza extreme logo
business cards
menu
pizza box
uniforms
uniforms
delivery bikes
foodies logo
logo variations
business cards
menu card - outside
menu card - inside
bags
merchandising & uniforms
corporate brochure
corporate brochure
corporate brochure
corporate brochure
Interactive logo
Interactive logo
concept
background story: it is a simple war story
it’s about survival, it is about freedom, it is about unity
it’s an invasion story
earth has been invaded by aliens who have been
prepping earth for invasion for years…by disguising
themselves as human beings
concept
year 1 : “world liberation day”
world wide chaos alien ships enter earth’s atmosphere
start to attack -New York, Paris, Dubai (between Seikh Zayed Road) the mother ship lands the coalitions cells are activated the earth’s last defense
concept
concept
back-story : one of the aliens has defected
the invasion was earlier then expected.
enslavers evolved from insects
their planet is always covered in darkness
they travel the galaxies enslaving different species
and making them their slaves
concept
front line dubai: what we propose is to make interactive the front line
of earths defense in Dubai ….
THE DUBAI CELL
concept
advertising
teaser: Idea - the invasion has already began, they are amongst us
Brock old war style posters
posters
show me the money
target audience: 18-25 year olds Demographics 2008
Abu Dhabi 34% 319,872
Dubai 27% 254,016
Sharjah 23% 216,384
Ras Al Khaimah 5% 47,040
Ajman 5% 47,040
Umm Al Quwain 2% 18,816
Fujairah 5% 47,040
Total 940,800
strategy
implementation : kids have to join this collation of earth to become cadets and move up the ranks all the different games we have are fighting the same war…
the pins are collected the more you play the higher your rank gets. the registration become you loyalty card
strategy
implementation : recruitment system - you have to sign up and become a cadet and move up the rank be the frontline of earth last hope at interactive paint ball final battle for joint venture between extreme and interactive online strategy meetings
merchandising
merchandising heaven : • Hologram badges
• Holograms dog tags
• Armbands
• Id cards can be holograms
• Patched as you go up the ranks
• Tattoos
• T-shirts
• Caps
• Bandanas
• Pins
•Trading cards
• Aliens vs. human symbols
• Sticker book
• Figurines
major off shoots
in store & online: Staff should be dressed in army outfits
Recruitment centre should have background story running at all times All we need is cool intro and the rest can be more generic Games will be heavenly supported by an online websiteWhere we can get a solid data base Share updates send offers online
major off shoots
game development: Year oneWorld liberation day Year twoGalactic liberation army daySaving other enslaved races as we find clues to the alien planet Year threeEnd game
major off shoots
Comic books
major off shoots
Toys
merchandise
merchandise
t-shirts