Diversity is NASCAR’S number one corporate initiative

Drive for Diversity is a grassroots program identifying, developing and promoting NASCAR’s future minority and female drivers and crew members.

Behind every great champion…

…there is an even greater story.

Using television, print, radio and social media the 909 Group will share the stories

A driver evaluation process to determine the 2010 Drive for Diversity teamOctober 18-20 2009

Development Program RacingMediaMarketingMechanical Fabrication Pit crew

Changing Lanes 10 Episodes | BETFilming begins October 2009

Airs 2010

3 out of 4 Americans use social technologyForrester, The Growth of Social Technology Adoption, 2008

“NASCAR sponsorship is the best buy in marketing. The combination of awareness, favorability and effectiveness is unparalleled in the sports world or anywhere else.”Larry DeGaris, Former Director of the Center for Sports Sponsorship, JMU

Is it possible to invest in a meaningful NASCAR sponsorship for less than $5,000,000

To learn more about socially responsible sponsorship opportunities contact Wade Leaphart at wade@the909grp.com

www.the909grp.com

yes.

“Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for. We are the change that we seek.”

Barack Obama