The Longshot: Fueling Dreams
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description
A magnetic and remarkable motorsports marketing platform that straps you in and takes you for a ride...
Transcript of The Longshot: Fueling Dreams
The Problem
How do you become a racecar driver?
The one thing that unites all human beings, regardless of age, gender, religion, economic status or ethnic background, is that
deep down inside we ALL believe we are good drivers
Solution
A magnetic and remarkable motorsports marketing platform that straps you in and takes you for a ride
Business Model
Driver search and development program for racers with limited or no prior racing experience
The Search Process
Drivers will be evaluated on both racing aptitude and marketability
Racing Aptitude
• Racing aptitude will be measured using iRacing motorsports simulator
• Requires– Newer Microsoft based PC
(with in the last 3 years)– Steering wheel (can be
obtained for less than $100)
– Broadband connection– iRacing subscription
“…for the actual real-world racer, this is your 'at-home' test vehicle. Acclimate yourself with a new course or learn something new on an old favorite. Even a rookie in the sim racing world can get up to speed fast within the iRacing system”
Dale Earnhardt, Jr.NASCAR Sprint Cup Driver
...more testimonials
Marketability
Candidates engage and leverage social networks
• Contestants will be asked to emulate actual race teams by:– Providing Race reports– Sharing:
• Blogs• Videos • Photos
– Securing sponsorship to support their effort
– Fan base development
Development
Selected candidates undergo extensive testing and coaching at Revolution Racing in Karts, Legends and Late Model cars Revolution Racing is a NASCAR "academy-style"
development team based in Mooresville, N.C. The team currently operates 10 cars for NASCAR’s Drive for Diversity program between the NASCAR Camping World East Series and the Whelen All-American Series.
The Longshot
One driver is selected to be The Longshot and is invited to join Revolution Racing’s Academy style team in 2011
Underlying Magic
Compelling dream to reality story
• Economical access to motorsports• The ultimate form of brand
integration– Online– On-track– On TV
• Powerful differentiator– Interactive sponsorship platform
• Multimedia Platform– User generated content– Engineered for social media
• Effective targeting tool– Millennial appeal
Brand Integration Platform
Team Revolution RacingRacecars, uniforms, pit equipment10 Diverse driversTwo Series
Whelen All-American SeriesCamping World East Series
108+ Races
TV3 Wide life
85 million households on regional sports networks
Changing lanesReality show filmed around NASCAR’s Drive for Diversity Program
Televised Camping World East Series (SpeedTV)
Retail/EventTradeshow simulator
Online CampaignsJayski.comNASCAR.comGamespot.comTargeted Facebook ads
PublicationsSpeedway IllustratedNASCAR Scene
WebIracing.com
15,000 plus members
D4D.tv2000+ members
RevolutionRacing.netFuelingDreams.com (program social site in
development)Social Media
Facebook pagesDrive for Diversity
700+ fansRevolution Racing
2000+ fansLongshot
TwitterFlickrYoutube
Team Assets
x10
x4x6
Channel Activation
Build B2B relationships
Event Activation
Status
Academy Style training facility
Motorsports simulation partner
Point of sale retail partner
Program partners
Summary
To further explore the Longshot opportunities please contact
Wade [email protected]
Show support and keep current with our latest developments by becoming a fan on Facebook
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