From zero to hero, a startup storytelling

Post on 08-Sep-2014

36 views 12 download

Tags:

description

Nobody wants to act as a tourist and run into scams!

Transcript of From zero to hero, a startup storytelling

venerdì 20 settembre 13

from zero to herothe story

venerdì 20 settembre 13

This is Marco,an Italian student who lives in London

venerdì 20 settembre 13

Marco often receives friends who come from Italy to visit the city...

venerdì 20 settembre 13

...they need to eat, sleep, visit, see, experience, learn, have fun...

venerdì 20 settembre 13

...everyone wants to live a unique experience!

venerdì 20 settembre 13

Nobody wants to act as a tourist and run into scams!

xxx!

venerdì 20 settembre 13

Marco knows the city and is a perfect guide!London has no secrets for him.

venerdì 20 settembre 13

Everyone comes back home after an amazing experience...

venerdì 20 settembre 13

...and Marco?

???

venerdì 20 settembre 13

Marco is happy for his friends :)

...but understands that he can do it for others and it may be a new

business, but how?

venerdì 20 settembre 13

IDEAto create a digital travel guide, maybe an App.

venerdì 20 settembre 13

Marco has neither IT skills nor the possibility to commission the development to others.

PROBLEM!

NO NO

venerdì 20 settembre 13

Looking for a solution, he comes across

WAMIAPP

venerdì 20 settembre 13

a complete system to create and managetravel guides for every mobile device,

without technical skills.venerdì 20 settembre 13

Just by using a browser and his PC, he creates the structure and adds multilingual contents...

++

venerdì 20 settembre 13

++

...he includes photos and places on his map...

+

venerdì 20 settembre 13

...Marco’s experiences become a real travel guide for

tourists and citizens!

venerdì 20 settembre 13

In a very short time Marco’s travel guide becomes very popular!

London by Marco

FREE

mrMario

mrTom

mrJim

mrSam

mrTim

mrLuigivenerdì 20 settembre 13

why?

venerdì 20 settembre 13

Apps are free and available offline.

1

venerdì 20 settembre 13

Continuous technological innovation.

2

venerdì 20 settembre 13

but above all

venerdì 20 settembre 13

contents are unique and authentic.

3Written by a person who lives in the city, Marco.

venerdì 20 settembre 13

the result?

venerdì 20 settembre 13

Users love Marco’s app...

... they leave positive reviews,

thus notably increasing downloads.

venerdì 20 settembre 13

It’s time to monetize!venerdì 20 settembre 13

150$400$

300$

500$

250$500$

Just demanding a little sum for every app, Marco raises big volumes.

venerdì 20 settembre 13

In a short time it becomes a profitable business...

$$$

venerdì 20 settembre 13

...from zero to hero!venerdì 20 settembre 13