Br eaking Ba d

Pedro Mo neo

Founder & CEO, O pinno

From Lab to Market

Lesson S learned from

opinno.com

This journey starts at a research lab or university.

It’s often motivated by an opportunity:

something that can be done better

and only those who embrace risk will be welcome to participate.

Inventors always share their best ideas with those around,

but not always do they feel understood and supported.

the self realization of creating something new,

and benefitting from it,

Their motivation comes from

while also helping future generations live a better life.

At the beginning, resources are scarce and primitive

but enough to prototype at lab scale,

and improve the product.

perform market tests with early adopters,

Wanna grow? You’ll need money, smart money,

so look for investors that know your business.

You’ll need a killer team that is passionate about the project,

and also a good lawyer, ‘cause yeah, IP matters.

All this, before you are ready to scale up.

Alliances can give you access to

a great distribution channel,

market insight and new clients.

just know they won’t offer you second opportunity,

When you get to talk to the big fish,

so, be careful, and don’t lose quality as you grow,

and remember that in technology,

there is no room for number 2.

Keep in mind that the toughest moments

will come right before success,

prepare a good exit strategy,

make sure everyone knows that you’ll be back!

and when you’re done,