From a MENTION to a HEADLINE

BOOKS

PHOTOCOPY

AUDIO BOOKS

INTERNETNEWSPAPER & MAGAZINES

FACILITIES

Key Focus We want our LOCAL communities to use our LIBRARY and its RESOURCES

Campaign Objectives

WHAT DO YOU WANT? WHAT DO YOU WANT?

What do you want? Where do you want it?

We want our LOCAL communities to use our LIBRARY and its RESOURCES

Locally

We want to integrate the LIBRARY into the EVERYDAY life of our LOCAL communities

Locally

We want the library to be a the forefront of INFORMATION SHARING in our LOCAL communities.

Locally

How Can We Achieve Our OBJECTIVES? How Can We Achieve Our OBJECTIVES?

WHAT is our LIBRARY? WHAT is our LIBRARY?

INFORMATION& KNOWLEDGE

DICTIONARY: A building or room containing collections of books, periodicals, and sometimes films and recorded music for people to read, borrow, or…A collection of books and periodicals held in such a building or room.

WHAT is its PURPOSE? WHAT is its PURPOSE?

SPACE

• “A library is a MIND-NOURISHING place for people of any age”

• “A NATURAL FOCAL POINT FOR THE MEETING OF MINDS.”

• “A Place for people to MEET and SHARE and LEARN together”

RESOURCES

• “A REPOSITORY FOR LOCAL HISTORY”

• “A Library offers education, FREE ACCESS to all sorts of books, magazines, music and movies that we could never afford to buy!”

• “It is a SAFE PLACE to meet friends, use the internet or get help with school assignments.”

PEOPLE

• “Librarians need to KNOW THEIR LOCAL COMMUNITY INTIMATELY, they need to be able to point people in the right direction over a variety of personal and community needs.”

• “Remember the role of the library professional; they are an INFORMATION PROFESSIONAL and are very important in today's information world”

WHO are our CLIENTS?WHO are our CLIENTS?

What SERVICES can we provide?What SERVICES can we provide?

BOOKS

NEWSPAPERS AND MAGAZINES

INTERNET

EXAM SUPPORT

PHOTOCOPY

JOB SEEKING

EVENTS

What TOOLS do we need? What TOOLS do we need?

1. Basic letter of Introduction2. Bio & photo(Head & Shoulders) 3. Professional photos of space & equipment4. Brochure of Services 5. Website 6. Social Media Accounts (Facebook, Twitter & Instagram)

Cost effective marketing PLATFORMS?Cost effective marketing PLATFORMS?

PUBLIC RELATIONS – Word Of Mouth

PUBLIC RELATIONS – Word Of Mouth

EVENTS: -Workshops -Book clubs

EVENTS: -Workshops -Book clubs

SOCIAL MEDIA SOCIAL MEDIA

WEBSITE

WEBSITE

Basic Marketing ROLL-OUT plan?Basic Marketing ROLL-OUT plan?

Q1 Q2 Q3 Q4JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Back 2 School Valentines Easter Freedom Day Youth Day Womans day NBW Exams

EVENTS - Books and Stationery drive

Teachers, Learners & Parents

Parensts, Students,

Youth, Elderly Youth

WORKSHOPS Church Youth Woman BOOKCLUBS Youth Woman READING SESSIONS Church Youth Woman STORY TELLING Church PUPPET SHOWS ARTS AND CRAFTS Church DEBATES AUTHORS TALKS Youth

EXAM SUPPORT

Students,Learners, Teachers