From a MENTION to a HEADLINE
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Transcript of From a MENTION to a HEADLINE
From a MENTION to a HEADLINE
BOOKS
PHOTOCOPY
AUDIO BOOKS
INTERNETNEWSPAPER & MAGAZINES
FACILITIES
Key Focus We want our LOCAL communities to use our LIBRARY and its RESOURCES
Campaign Objectives
WHAT DO YOU WANT? WHAT DO YOU WANT?
What do you want? Where do you want it?
We want our LOCAL communities to use our LIBRARY and its RESOURCES
Locally
We want to integrate the LIBRARY into the EVERYDAY life of our LOCAL communities
Locally
We want the library to be a the forefront of INFORMATION SHARING in our LOCAL communities.
Locally
How Can We Achieve Our OBJECTIVES? How Can We Achieve Our OBJECTIVES?
WHAT is our LIBRARY? WHAT is our LIBRARY?
INFORMATION& KNOWLEDGE
DICTIONARY: A building or room containing collections of books, periodicals, and sometimes films and recorded music for people to read, borrow, or…A collection of books and periodicals held in such a building or room.
WHAT is its PURPOSE? WHAT is its PURPOSE?
SPACE
• “A library is a MIND-NOURISHING place for people of any age”
• “A NATURAL FOCAL POINT FOR THE MEETING OF MINDS.”
• “A Place for people to MEET and SHARE and LEARN together”
RESOURCES
• “A REPOSITORY FOR LOCAL HISTORY”
• “A Library offers education, FREE ACCESS to all sorts of books, magazines, music and movies that we could never afford to buy!”
• “It is a SAFE PLACE to meet friends, use the internet or get help with school assignments.”
PEOPLE
• “Librarians need to KNOW THEIR LOCAL COMMUNITY INTIMATELY, they need to be able to point people in the right direction over a variety of personal and community needs.”
• “Remember the role of the library professional; they are an INFORMATION PROFESSIONAL and are very important in today's information world”
WHO are our CLIENTS?WHO are our CLIENTS?
What SERVICES can we provide?What SERVICES can we provide?
BOOKS
NEWSPAPERS AND MAGAZINES
INTERNET
EXAM SUPPORT
PHOTOCOPY
JOB SEEKING
EVENTS
What TOOLS do we need? What TOOLS do we need?
1. Basic letter of Introduction2. Bio & photo(Head & Shoulders) 3. Professional photos of space & equipment4. Brochure of Services 5. Website 6. Social Media Accounts (Facebook, Twitter & Instagram)
Cost effective marketing PLATFORMS?Cost effective marketing PLATFORMS?
PUBLIC RELATIONS – Word Of Mouth
PUBLIC RELATIONS – Word Of Mouth
EVENTS: -Workshops -Book clubs
EVENTS: -Workshops -Book clubs
SOCIAL MEDIA SOCIAL MEDIA
WEBSITE
WEBSITE
Basic Marketing ROLL-OUT plan?Basic Marketing ROLL-OUT plan?
Q1 Q2 Q3 Q4JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Back 2 School Valentines Easter Freedom Day Youth Day Womans day NBW Exams
EVENTS - Books and Stationery drive
Teachers, Learners & Parents
Parensts, Students,
Youth, Elderly Youth
WORKSHOPS Church Youth Woman BOOKCLUBS Youth Woman READING SESSIONS Church Youth Woman STORY TELLING Church PUPPET SHOWS ARTS AND CRAFTS Church DEBATES AUTHORS TALKS Youth
EXAM SUPPORT
Students,Learners, Teachers