PPC Fresh Search Marketing

Updates – MIMA

October 11, 2012

Welcome!

Jo Stumpner

PPC Marketing Director

Top Floor Technologies

@jostumpner

Twitter: @jostumpner @topfloortech

Table of Contents

1. The Basics

2. How, Where & Why

3. Who Are We & Who Wants Us?

Twitter: @jostumpner @topfloortech

THE BASICS

Please Tell Me You Are Using These! But Not These….

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The Basics - Why PPC Marketing?

Moment of Relevance

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Increased Exposure

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The Basics - Why PPC Marketing?

The Basics – Google Says!

Google Recommendations

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The Basics – Enhance Those Ads

Site Link Extensions

Location Extensions

Phone Extensions

Social Extensions

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The Basics – Enhance Those Ads

Product Listing Ads

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The Basics – Sharing is Nice

Google Analytics

• Goals

• Bounce Rate

• Page Views/Visits

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HOW, WHERE & WHY

Reaching & Engaging the CEC

(aka: Chief Executive Customer)

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How, Why & Where – Site Remarketing

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How, Why & Where - YouTube

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How, Why & Where - Mobile

WHO ARE WE & WHO WANTS US?

Scared of Commitment? PPC Can Help!

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Who Are We & Who Wants Us

Dip Your Toe In With PPC

• Key Benefits

• Tag Lines

• Unique Value Props

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Who Are We & Who Wants Us

Going Global

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Thank You!!

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Jo Stumpner

PPC Marketing Director

jstumpner@topfloortech.com

@jostumpner