How to STAND OUTby

KICKing ASS!

If you want to be mediocre, average and blend in this message is NOT for you.

In business, you want to

STAND OUT.STAND OUT.

What is “Standing Out”? Being Remarkable

Being Different

Being Awesome

Who am I?

Gene Hammett

20 plus years experience Entrepreneur Business Coach

to web designers

My 2nd Chance

The world does not need another...Photographer

Copy Writer

Web Developer

Business Coach

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Being the “jack of all trades, master of none”

The Term “Jack of All Trades” came from England in the 16th Century.

It was meant to be FLATTERING.

does not work now!

“Jack of All Trades”Around the World

Korean: 열 두 가지 재주 가진 놈이 저녁거리가 없다

"A man of twelve talents has nothing to eat for dinner"

“Jack of All Trades”Around the World

Spain: Un océano de conocimiento de una pulgada de profundidad

"An ocean of knowledge only an inch deep"

“Jack of All Trades”Around the World

Polish: Siedem fachów, ósma bieda

"Seven trades, the eighth one - poverty"

“Jack of All Trades”Around the World

Lithuanian:Visų krūmų neapš iksi "It's impossible to shit in every bush."

“Standing Out” is really important if you want...

More Clients

Higher Rates

Greater Impact

Standing Out also creates RAVING FANS!

Standing Out is EXTREMELY important if you are building

a business based on relationships.

But it also counts if you are selling a product...I'm just saying.

So how do you “Stand Out”?

There are 7 strategies that you need to address.

Measure yourself on each of these using a 1 to 5 ratingas you are today.

To Stand Out, you must...

KICK ASS

Know Your Customer

Know what their problems are

Know what they care about

Know the trends they are facing

Know how their customers buy

Know their language

Know Your Customer

Go deep here. Surface knowledge is what you do when you are balancing 12 different projects in 12 different industries.

KNOWING YOUR CUSTOMER is essential if you want to get the rest of these right.

MartialArtMarketing.net

Intentional Experience

Strategies are developed in advance

Each industry has different “levers” that can be pushed and pulled to make your business Stand Out

Great tool available in the book Blue Ocean Strategy called the “Strategy Canvas”

Intentional ExperienceA Strategy Canvas is a visual depiction of the current state of affairs in a specific industry.

This tool maps the factors that the competition focuses on and invests in such as pricing, marketing, offerings, delivery, customer service and more.

Then you use it to map out your own factors that are important to you so that you can Stand Out.

Intentional ExperienceTraditional Circus vs. Cirque Du Soleil

Intentional ExperienceThe Strategy Canvas for Cirque Du Soleil

Price

Star P

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Traditional Circus Cirque Du Soleil

~ The Strategy Canvas is from Blue Ocean Strategy.

Intentional ExperienceThe Strategy Canvas for Cirque Du Soleil

Price

Star P

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Anim

als

Aisle

Con

cess

ions

Uni

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Venue

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Low

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Traditional Circus Cirque Du Soleil

~ The Strategy Canvas is from Blue Ocean Strategy.

Intentional ExperienceThe Strategy Canvas for Cirque Du Soleil

Price

Star P

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rmer

s

Anim

als

Aisle

Con

cess

ions

Uni

que

Venue

Them

ed

Artist

ic M

usic

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ined

Low

- H

igh

Traditional Circus Cirque Du Soleil

~ The Strategy Canvas is from Blue Ocean Strategy.

Intentional Experience

Think through how you want your client to interact with your whole company ...

sales contracting delivery customer service after the sale

Standing Out happens in every single area (sometimes it is the smallest area that means the most)

Intentional ExperienceDigital Agency Industry

Price

Brand

Mar

ketin

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me

to C

ompl

ete

Con

tent

Stra

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Cus

tom

Des

igns

Full

Inte

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Traditional Agency You

~ The Strategy Canvas is from Blue Ocean Strategy.

Intentional ExperienceDigital Agency Industry

Price

Brand

Mar

ketin

gTi

me

to C

ompl

ete

Con

tent

Stra

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Cus

tom

Des

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Full

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Traditional Agency You

~ The Strategy Canvas is from Blue Ocean Strategy.

Consistency

Developing SYSTEMS and PROCESSES that are consistent is awesome for you

And your prospects and clients prefer it.

Consistency

ConsistencyBeing consistent in your business allows you to establish a baseline

Just some areas where consistency matters:• Proposals

• Billing procedures

• Change Requests

• Project management

• Customer Support

• Client Communication

Kommunity

( Yes, I know Community starts with a “C”)

Kommunity

Kommunity includes LIVE events Conferences Socials Parties

Kommunity can be VIRTUAL eventsFacebook groupsWebinarsLinkedIn groupsForumsOther social media

Kommunity

Kommunity includes LIVE events Conferences Socials Parties

Kommunity can be VIRTUAL eventsFacebook groupsWebinarsLinkedIn groupsForumsOther social media

Authenticity

Authenticity

Do you CARE about your clients?

Do you CARE about their struggles?

Do you let your personality shine through in your business?

Authenticity

It is about making a DEEPER connection

Tell stories about your life

Being Authentic is sharing your REAL self

SSurpriseurprise

Surprise

Give them more than they EXPECT

Consistency is the “baseline” but SURPRISE is the extra

Tip: It is best if is part of your SYSTEMS and PROCESSES (but you don't tell them in advance)

Be Super

Be Super

Be Super

“We are in the age of the expert. When a company tries to be all things to all people it inevitably fails.”

~ Al Ries and Jack Trout,22 Immutable Laws of Marketing

To Stand Out, you must...

KICK ASS

So do you “Stand Out”?

Measuring yourself 1 to 5:

1. Know Your Customer2. Intentional Experience ___3. Consistency ___4. Kommunity ___5. Authenticity ___6. Surprise ___7. Super ___

Where are you today?

Where do you want to go?