Freelance forum how to standout-gene hammett
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Transcript of Freelance forum how to standout-gene hammett
How to STAND OUTby
KICKing ASS!
If you want to be mediocre, average and blend in this message is NOT for you.
In business, you want to
STAND OUT.STAND OUT.
What is “Standing Out”? Being Remarkable
Being Different
Being Awesome
Who am I?
Gene Hammett
20 plus years experience Entrepreneur Business Coach
to web designers
My 2nd Chance
The world does not need another...Photographer
Copy Writer
Web Developer
Business Coach
Gra
phic
Cou
rtes
y of
Brid
gedd
esig
n.co
m
Being the “jack of all trades, master of none”
The Term “Jack of All Trades” came from England in the 16th Century.
It was meant to be FLATTERING.
does not work now!
“Jack of All Trades”Around the World
Korean: 열 두 가지 재주 가진 놈이 저녁거리가 없다
"A man of twelve talents has nothing to eat for dinner"
“Jack of All Trades”Around the World
Spain: Un océano de conocimiento de una pulgada de profundidad
"An ocean of knowledge only an inch deep"
“Jack of All Trades”Around the World
Polish: Siedem fachów, ósma bieda
"Seven trades, the eighth one - poverty"
“Jack of All Trades”Around the World
Lithuanian:Visų krūmų neapš iksi "It's impossible to shit in every bush."
“Standing Out” is really important if you want...
More Clients
Higher Rates
Greater Impact
Standing Out also creates RAVING FANS!
Standing Out is EXTREMELY important if you are building
a business based on relationships.
But it also counts if you are selling a product...I'm just saying.
So how do you “Stand Out”?
There are 7 strategies that you need to address.
Measure yourself on each of these using a 1 to 5 ratingas you are today.
To Stand Out, you must...
KICK ASS
Know Your Customer
Know what their problems are
Know what they care about
Know the trends they are facing
Know how their customers buy
Know their language
Know Your Customer
Go deep here. Surface knowledge is what you do when you are balancing 12 different projects in 12 different industries.
KNOWING YOUR CUSTOMER is essential if you want to get the rest of these right.
MartialArtMarketing.net
Intentional Experience
Strategies are developed in advance
Each industry has different “levers” that can be pushed and pulled to make your business Stand Out
Great tool available in the book Blue Ocean Strategy called the “Strategy Canvas”
Intentional ExperienceA Strategy Canvas is a visual depiction of the current state of affairs in a specific industry.
This tool maps the factors that the competition focuses on and invests in such as pricing, marketing, offerings, delivery, customer service and more.
Then you use it to map out your own factors that are important to you so that you can Stand Out.
Intentional ExperienceTraditional Circus vs. Cirque Du Soleil
Intentional ExperienceThe Strategy Canvas for Cirque Du Soleil
Price
Star P
erfo
rmer
s
Anim
als
Aisle
Con
cess
ions
Uni
que
Venue
Them
ed
Artist
ic M
usic
Ref
ined
Low
- H
igh
Traditional Circus Cirque Du Soleil
~ The Strategy Canvas is from Blue Ocean Strategy.
Intentional ExperienceThe Strategy Canvas for Cirque Du Soleil
Price
Star P
erfo
rmer
s
Anim
als
Aisle
Con
cess
ions
Uni
que
Venue
Them
ed
Artist
ic M
usic
Ref
ined
Low
- H
igh
Traditional Circus Cirque Du Soleil
~ The Strategy Canvas is from Blue Ocean Strategy.
Intentional ExperienceThe Strategy Canvas for Cirque Du Soleil
Price
Star P
erfo
rmer
s
Anim
als
Aisle
Con
cess
ions
Uni
que
Venue
Them
ed
Artist
ic M
usic
Ref
ined
Low
- H
igh
Traditional Circus Cirque Du Soleil
~ The Strategy Canvas is from Blue Ocean Strategy.
Intentional Experience
Think through how you want your client to interact with your whole company ...
sales contracting delivery customer service after the sale
Standing Out happens in every single area (sometimes it is the smallest area that means the most)
Intentional ExperienceDigital Agency Industry
Price
Brand
Mar
ketin
gTi
me
to C
ompl
ete
Con
tent
Stra
tegy
Cus
tom
Des
igns
Full
Inte
grat
ed S
olut
ions
Indu
stry
Foc
used
Low
- H
igh
Traditional Agency You
~ The Strategy Canvas is from Blue Ocean Strategy.
Intentional ExperienceDigital Agency Industry
Price
Brand
Mar
ketin
gTi
me
to C
ompl
ete
Con
tent
Stra
tegy
Cus
tom
Des
igns
Full
Inte
grat
ed S
olut
ions
Indu
stry
Foc
used
Low
- H
igh
Traditional Agency You
~ The Strategy Canvas is from Blue Ocean Strategy.
Consistency
Developing SYSTEMS and PROCESSES that are consistent is awesome for you
And your prospects and clients prefer it.
Consistency
ConsistencyBeing consistent in your business allows you to establish a baseline
Just some areas where consistency matters:• Proposals
• Billing procedures
• Change Requests
• Project management
• Customer Support
• Client Communication
Kommunity
( Yes, I know Community starts with a “C”)
Kommunity
Kommunity includes LIVE events Conferences Socials Parties
Kommunity can be VIRTUAL eventsFacebook groupsWebinarsLinkedIn groupsForumsOther social media
Kommunity
Kommunity includes LIVE events Conferences Socials Parties
Kommunity can be VIRTUAL eventsFacebook groupsWebinarsLinkedIn groupsForumsOther social media
Authenticity
Authenticity
Do you CARE about your clients?
Do you CARE about their struggles?
Do you let your personality shine through in your business?
Authenticity
It is about making a DEEPER connection
Tell stories about your life
Being Authentic is sharing your REAL self
SSurpriseurprise
Surprise
Give them more than they EXPECT
Consistency is the “baseline” but SURPRISE is the extra
Tip: It is best if is part of your SYSTEMS and PROCESSES (but you don't tell them in advance)
Be Super
Be Super
Be Super
“We are in the age of the expert. When a company tries to be all things to all people it inevitably fails.”
~ Al Ries and Jack Trout,22 Immutable Laws of Marketing
To Stand Out, you must...
KICK ASS
So do you “Stand Out”?
Measuring yourself 1 to 5:
1. Know Your Customer2. Intentional Experience ___3. Consistency ___4. Kommunity ___5. Authenticity ___6. Surprise ___7. Super ___
Where are you today?
Where do you want to go?