Free Technology Toolswith Real Life Application

Jennifer Reissaus, MASAdvertising Specialties Alliance

MAPPA

February 21, 2012

21.Feb.2012

Free Technology Tools

21.Feb.2012

Free Technology Tools

Presentation will

be available

for download.

21.Feb.2012

Free Technology Tools

Overview

- Marketing

- Organization

- Doing / Seeing Stuff

- Alternatives to Big Software

- Collaboration Tools

21.Feb.2012

Free Technology Tools

- Marketing

- Organization

- Doing / Seeing Stuff

- Alternatives to Big Software

- Collaboration Tools

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Marketing -

Slideshows

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Slideshare

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Slideshare

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Slideshare

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Slideshare

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Slideshare

Useful

content =

more

views

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Slideshare

Don’t forget your contact

information!

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Slideshare

• PowerPoint presentations, OpenOffice files, Word documents, Adobe PDF Portfolios and Keynote (for Mac users)

• Stored online; share publicly or privately (PRO only.)

• Add audio to make a webinar.

• www.slideshare.net

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Slideshows

How could you use slideshows?

- Useful information that speaks to your target market

- Customer-specific presentation

- Case study collection

- What’s new from MAPPA 2012

- ???

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Marketing –

Stock Images

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crestock

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crestock

Read this!Read this!Read this!Read this!

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crestock

www.crestock.com

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iStockphoto

Free Photos!

Free Vector Files!

Free Audio!

Free Video!

Free Flash!

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iStockphoto

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iStockphoto

Read this!Read this!Read this!Read this!

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iStockphoto

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iStockphoto

www.istockphoto.com

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Marketing - Surveys

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Surveys - Zoomerang

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Zoomerang

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Zoomerang

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Zoomerang

zoomerang.com

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Surveys - SurveyMonkey

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Surveys - SurveyMonkey

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SurveyMonkey

surveymonkey.com

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Marketing - Surveys

How can you use surveys?

- Vote on golf tournament prizes

- Choose apparel styles

- Ask subscribers to choose next

article topic

- ????

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Marketing - Email

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Email Marketing -

MailChimp

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Email Marketing -

MailChimp

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Email Marketing -

MailChimp

- List Management

- Templates

- Autoresponders (Paid plan only)

- Segmented lists

- Unlimited images

- And more….

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Marketing - Email

mailchimp.com

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Free Technology Tools

- Marketing

- Organization

- Doing / Seeing Stuff

- Alternatives to Big Software

- Collaboration Tools

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Organization –

Bookmark in the Cloud

“The term cloud is used as a metaphor for the Internet,

based on the cloud drawing used to depict the Internet

in computer network diagrams as an abstraction of the

underlying infrastructure it represents.”

- www.wikipedia.org

Cloud = Internet = Online

In the Cloud????

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Organization –

Bookmark in the Cloud

del.icio.us

OR

www.delicious.com

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delicious

Plays nice with Plays nice with Plays nice with Plays nice with FirefoxFirefoxFirefoxFirefox……………………

and with and with and with and with Internet ExplorerInternet ExplorerInternet ExplorerInternet Explorer……………………

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delicious

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delicious

Or -

Right

Click to

see the

dialog

box

Use the button

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delicious

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delicious

Tags, not folders

In the cloud – access anywhere

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Organization –

Web Notebooks / Clippers

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Zoho Notebook

• Clip portions of web screens or entire

screens

• Text & Images

• Organize into notebooks

• Sections within notebooks

• Stored in the Cloud

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Zoho Notebook

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Zoho Notebook

Right Click

to see the

dialog box

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Zoho Notebook

Or use

Quick

Link

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Zoho Notebook

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Zoho Notebook

notebook.zoho.com

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Evernote

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Evernote

• Clip portions of web screens or entire

screens

• Text & Images & Audio

• Organize notes into notebooks

• Organize notebooks into stacks

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Evernote

Finds text

in

graphics!

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Evernote

• Shines as a

capture tool

• Replaces

notebooks /

scraps of paper /

napkins / Post-It

notes

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Evernote

• Shines as a

capture tool

• Replaces

notebooks /

scraps of paper /

napkins / Post-It

notes

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Evernote

• Sync between cloud

/ desktop / mobile

device

• Free iPod/iPhone

App

• Android now

available

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Evernote

www.evernote.com

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Organization –

Web Notebooks / Clippers

How can you use Web Notebooks?

- Collect information on clients / prospects

- Collect information on upcoming events

- ????

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Organization – To-Do Lists

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CheckVist

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CheckVist

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CheckVist

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CheckVist

- Multiple Lists

- Nested Lists / collapse-expand

- Due Dates / view by due date

- Tags / view by tag

- Color tasks to show priority

- Search for text, tags, due dates – in one list

or across all lists

- New features added based on user voting

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CheckVist

www.checkvist.com

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Finding a Meeting Time

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When Is Good

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Finding a Meeting Time

www.WhenIsGood.net

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Free Technology Tools

- Marketing

- Organization

- Doing / Seeing Stuff

- Alternatives to Big Software

- Collaboration Tools

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Doing / Seeing –

Viewing Embroidery Files

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Wilcom TrueSizer

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Wilcom TrueSizer –

Simulated Sewout

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Wilcom TrueSizer –

Slow Redraw

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Wilcom TrueSizer

• www.wilcom.com.au/PRODUCTS/

TrueSizer.aspx

• Must register at

embroiderystartup.com to download

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Coats EDV

(Embroidery Design Viewer)

• www.coatsedv.com/file/downloadfile.

aspx

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Online Digitizing Viewers

• ambassador.pulsemicro.com

• dst.tcbcorp.com/

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Doing / Seeing -

Desktop Recorder

• Used for the Wilcom slow redraw slide

• www.camstudio.org

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Doing / Seeing –

Transferring Large Files

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Transferring Large Files

• File Transfer / Share

• File Sync – between multiple computers

• Online Backup – FREE to 2GB

• Version History

• Premium plans available

• www.dropbox.com

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Transferring Large Files

• FREE – 5GB storage

• Send files up to 25MB ea.

• Premium plans available

• www.box.com

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Transferring Large Files

• FREE – Send files up to 50MB ea

• Premium plans available

• www.yousendit.com

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Doing / Seeing –

Screen Capture

OLD WAY

• PrintScreen – Copies full screen image to

clipboard. (Then paste to image editing tool

to crop, crop, recopy, insert into

document.)

• Alt-Printscreen – Copies active window

image to clipboard.

• Right-click on image – Download image as

saved file. Insert file into document.

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Doing / Seeing –

Screen Capture

NEW WAY

Snippy –

- Draw around exact portion of screen needed – automatically copies to clipboard (then paste into document.)

- Press shift to draw rectangle instead of free-form.

- www.bhelpuri.net/Snippy/ to download & install

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Snippy

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Snippy

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Snippy

- Download executable (snippy.exe)

to your hard drive.

- Add a shortcut to the executable to

startup folder.

- Click on Snippy icon in SystemTray

to use.

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Doing / Seeing –

Screen Capture

MAC Alternative

Skitch –

- App store

- www.skitch.com

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Doing / Seeing -

Creating PDF Files

Installs as a printer

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CutePDF

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CutePDF

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CutePDF

• Universally-readable format

• CutePDF.com

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Doing / Seeing -

Creating/Editing PDF Files

www.primopdf.com www.pdfill.com

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Doing / Seeing

Viewing EPS Files

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3M Art Viewer

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3M Art Viewer

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3M Art Viewer

• Works with eps, ai files

• promote.3m.com/eps_viewer/index.jsp

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Doing / Seeing

Identifying Fonts

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WhatTheFont

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Doing / Seeing -

Identifying Fonts

www.WhatTheFont.com

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Identifont

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Identifont

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Doing / Seeing -

Identifying Fonts

www.identifont.com

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Free Technology Tools

- Marketing

- Organization

- Doing / Seeing Stuff

- Alternatives to Big Software

- Collaboration Tools

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Alternatives to MS Office

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Alternatives to MS Office -

OpenOffice

Word

Powerpoint

Excel

Access

Visio

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OpenOffice / LibreOffice

- Opens Microsoft Office files

- Save as Microsoft Office files

- Windows, Linux, Mac version

- Files stored locally

- www.OpenOffice.org

- www.LibreOffice.org

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Alternatives to MS Office -

Google Docs

More than a search tool…..

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Google Docs

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Google Docs

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Google Docs

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Google Docs

Word

PowerpointExcel

Visio

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Google Docs

- Opens Microsoft Office files

- Save as Microsoft Office files

- Files stored in the Cloud / Export to

local drive

- docs.Google.com

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Zoho

Powerpoint

Excel

ProjectWord

Access

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Zoho

- Opens Microsoft Office files

- Save as Microsoft Office files

- Files stored in the Cloud / Export to local

drive

- Many apps to explore!

- Zoho.com

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Alternatives to Adobe

Photoshop

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Photoshop Alternatives –

The GIMP

• The GNU Image Manipulation Program

• Closest free alt. to Photoshop

• Windows, Unix, Mac

• Great tutorials

• www.gimp.org

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Photoshop Alternatives –

The GIMP

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Photoshop Alternatives –

paint.net

• Another close alt. to Photoshop

• Windows

• Great tutorials

• www.getpaint.net

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Photoshop Alternatives –

paint.net

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Alternatives to Adobe

Illustrator

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Inkscape

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Illustrator Alternatives –

Inkscape

• Opens SVG, SVGZ (zipped SVG), PDF, and AI files

• Other file types with assistance (EPS, CDR, CGM, SK1)

• Save as SVG, SVGZ, PDF, Postscript/EPS/EPSi, AI

• www.inkscape.org

• wiki.inkscape.org

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Free Technology Tools

- Marketing

- Organization

- Doing / Seeing Stuff

- Alternatives to Big Software

- Collaboration Tools

21.Feb.2012

Collaboration Tools

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Collaboration Tools

Why?

• Keeps everyone informed.

• Easier for the client – no repetitive

e-mails, everything is in one place.

• If a client project – you get insight into

decision makers & decision process.

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Collaboration Tools –

Zoho

• Collaboration integrated into many Apps

• www.zoho.com

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Collaboration Tools –

Google docs

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Collaboration Tools –

SpringNote

springnote.com

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Collaboration Tools –

CheckVist

checkvist.com

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Apparel + Calendar

Real-Life Scenario

Create project plan

Survey employees

Create presentation –

“Why Corporate Apparel?”

Snip visual content

from Web

Pull Clipart

Post presentation

Receive DST file &

Corporate Anniversary

project request

Find meeting time

Collaborate with team on

anniversary calendar content

Email presentation link

Create custom

background

View DST file

Create PDF of

apparel style options

Identify fonts from old

corporate literature

Edit calendar photos

Send calendar art to supplier

Research corporate apparel trends / benefits

Order

Apparel!

$$

21.Feb.2012

Free Technology Tools

Top 3Top 3Top 3Top 3 you will use

&

HowHowHowHow you will use them

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Free Technology Tools

Where do I find this stuff?

21.Feb.2012

lifehacker

21.Feb.2012

lifehacker

Search for

#hivefive +

subject

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lifehacker

1. CallForContenders

2. Results

3. Followup

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lifehacker

Read the comments!

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lifehacker

lifehacker.com

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dogpile

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dogpile

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dogpile

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dogpile

dogpile.com

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Kim Komando

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Kim Komando

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Kim Komando

komando.com

21.Feb.2012

Where to get this

presentation

http://slidesha.re/TechToolsMAPPA2012

Questions?

21.Feb.2012

Free Technology Tools

PleasePleasePleasePlease fill out the Evaluation Form

ThanksThanksThanksThanks for attending

http://slidesha.re/TechToolsMAPPA2012

Jennifer Reissaus, MASAdvertising Specialties Alliance

jmr@asalink.com