Free Tech Tools - MAPPA Feb 2012
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Transcript of Free Tech Tools - MAPPA Feb 2012
Free Technology Toolswith Real Life Application
Jennifer Reissaus, MASAdvertising Specialties Alliance
MAPPA
February 21, 2012
21.Feb.2012
Free Technology Tools
21.Feb.2012
Free Technology Tools
Presentation will
be available
for download.
21.Feb.2012
Free Technology Tools
Overview
- Marketing
- Organization
- Doing / Seeing Stuff
- Alternatives to Big Software
- Collaboration Tools
21.Feb.2012
Free Technology Tools
- Marketing
- Organization
- Doing / Seeing Stuff
- Alternatives to Big Software
- Collaboration Tools
21.Feb.2012
Marketing -
Slideshows
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Slideshare
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Slideshare
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Slideshare
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Slideshare
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Slideshare
Useful
content =
more
views
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Slideshare
Don’t forget your contact
information!
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Slideshare
• PowerPoint presentations, OpenOffice files, Word documents, Adobe PDF Portfolios and Keynote (for Mac users)
• Stored online; share publicly or privately (PRO only.)
• Add audio to make a webinar.
• www.slideshare.net
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Slideshows
How could you use slideshows?
- Useful information that speaks to your target market
- Customer-specific presentation
- Case study collection
- What’s new from MAPPA 2012
- ???
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Marketing –
Stock Images
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crestock
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crestock
Read this!Read this!Read this!Read this!
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crestock
www.crestock.com
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iStockphoto
Free Photos!
Free Vector Files!
Free Audio!
Free Video!
Free Flash!
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iStockphoto
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iStockphoto
Read this!Read this!Read this!Read this!
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iStockphoto
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iStockphoto
www.istockphoto.com
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Marketing - Surveys
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Surveys - Zoomerang
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Zoomerang
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Zoomerang
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Zoomerang
zoomerang.com
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Surveys - SurveyMonkey
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Surveys - SurveyMonkey
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SurveyMonkey
surveymonkey.com
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Marketing - Surveys
How can you use surveys?
- Vote on golf tournament prizes
- Choose apparel styles
- Ask subscribers to choose next
article topic
- ????
21.Feb.2012
Marketing - Email
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Email Marketing -
MailChimp
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Email Marketing -
MailChimp
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Email Marketing -
MailChimp
- List Management
- Templates
- Autoresponders (Paid plan only)
- Segmented lists
- Unlimited images
- And more….
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Marketing - Email
mailchimp.com
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Free Technology Tools
- Marketing
- Organization
- Doing / Seeing Stuff
- Alternatives to Big Software
- Collaboration Tools
21.Feb.2012
Organization –
Bookmark in the Cloud
“The term cloud is used as a metaphor for the Internet,
based on the cloud drawing used to depict the Internet
in computer network diagrams as an abstraction of the
underlying infrastructure it represents.”
- www.wikipedia.org
Cloud = Internet = Online
In the Cloud????
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Organization –
Bookmark in the Cloud
del.icio.us
OR
www.delicious.com
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delicious
Plays nice with Plays nice with Plays nice with Plays nice with FirefoxFirefoxFirefoxFirefox……………………
and with and with and with and with Internet ExplorerInternet ExplorerInternet ExplorerInternet Explorer……………………
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delicious
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delicious
Or -
Right
Click to
see the
dialog
box
Use the button
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delicious
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delicious
Tags, not folders
In the cloud – access anywhere
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Organization –
Web Notebooks / Clippers
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Zoho Notebook
• Clip portions of web screens or entire
screens
• Text & Images
• Organize into notebooks
• Sections within notebooks
• Stored in the Cloud
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Zoho Notebook
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Zoho Notebook
Right Click
to see the
dialog box
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Zoho Notebook
Or use
Quick
Link
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Zoho Notebook
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Zoho Notebook
notebook.zoho.com
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Evernote
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Evernote
• Clip portions of web screens or entire
screens
• Text & Images & Audio
• Organize notes into notebooks
• Organize notebooks into stacks
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Evernote
Finds text
in
graphics!
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Evernote
• Shines as a
capture tool
• Replaces
notebooks /
scraps of paper /
napkins / Post-It
notes
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Evernote
• Shines as a
capture tool
• Replaces
notebooks /
scraps of paper /
napkins / Post-It
notes
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Evernote
• Sync between cloud
/ desktop / mobile
device
• Free iPod/iPhone
App
• Android now
available
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Evernote
www.evernote.com
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Organization –
Web Notebooks / Clippers
How can you use Web Notebooks?
- Collect information on clients / prospects
- Collect information on upcoming events
- ????
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Organization – To-Do Lists
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CheckVist
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CheckVist
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CheckVist
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CheckVist
- Multiple Lists
- Nested Lists / collapse-expand
- Due Dates / view by due date
- Tags / view by tag
- Color tasks to show priority
- Search for text, tags, due dates – in one list
or across all lists
- New features added based on user voting
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CheckVist
www.checkvist.com
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Finding a Meeting Time
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When Is Good
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Finding a Meeting Time
www.WhenIsGood.net
21.Feb.2012
Free Technology Tools
- Marketing
- Organization
- Doing / Seeing Stuff
- Alternatives to Big Software
- Collaboration Tools
21.Feb.2012
Doing / Seeing –
Viewing Embroidery Files
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Wilcom TrueSizer
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Wilcom TrueSizer –
Simulated Sewout
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Wilcom TrueSizer –
Slow Redraw
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Wilcom TrueSizer
• www.wilcom.com.au/PRODUCTS/
TrueSizer.aspx
• Must register at
embroiderystartup.com to download
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Coats EDV
(Embroidery Design Viewer)
• www.coatsedv.com/file/downloadfile.
aspx
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Online Digitizing Viewers
• ambassador.pulsemicro.com
• dst.tcbcorp.com/
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Doing / Seeing -
Desktop Recorder
• Used for the Wilcom slow redraw slide
• www.camstudio.org
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Doing / Seeing –
Transferring Large Files
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Transferring Large Files
• File Transfer / Share
• File Sync – between multiple computers
• Online Backup – FREE to 2GB
• Version History
• Premium plans available
• www.dropbox.com
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Transferring Large Files
• FREE – 5GB storage
• Send files up to 25MB ea.
• Premium plans available
• www.box.com
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Transferring Large Files
• FREE – Send files up to 50MB ea
• Premium plans available
• www.yousendit.com
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Doing / Seeing –
Screen Capture
OLD WAY
• PrintScreen – Copies full screen image to
clipboard. (Then paste to image editing tool
to crop, crop, recopy, insert into
document.)
• Alt-Printscreen – Copies active window
image to clipboard.
• Right-click on image – Download image as
saved file. Insert file into document.
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Doing / Seeing –
Screen Capture
NEW WAY
Snippy –
- Draw around exact portion of screen needed – automatically copies to clipboard (then paste into document.)
- Press shift to draw rectangle instead of free-form.
- www.bhelpuri.net/Snippy/ to download & install
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Snippy
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Snippy
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Snippy
- Download executable (snippy.exe)
to your hard drive.
- Add a shortcut to the executable to
startup folder.
- Click on Snippy icon in SystemTray
to use.
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Doing / Seeing –
Screen Capture
MAC Alternative
Skitch –
- App store
- www.skitch.com
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Doing / Seeing -
Creating PDF Files
Installs as a printer
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CutePDF
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CutePDF
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CutePDF
• Universally-readable format
• CutePDF.com
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Doing / Seeing -
Creating/Editing PDF Files
www.primopdf.com www.pdfill.com
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Doing / Seeing
Viewing EPS Files
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3M Art Viewer
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3M Art Viewer
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3M Art Viewer
• Works with eps, ai files
• promote.3m.com/eps_viewer/index.jsp
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Doing / Seeing
Identifying Fonts
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WhatTheFont
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Doing / Seeing -
Identifying Fonts
www.WhatTheFont.com
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Identifont
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Identifont
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Doing / Seeing -
Identifying Fonts
www.identifont.com
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Free Technology Tools
- Marketing
- Organization
- Doing / Seeing Stuff
- Alternatives to Big Software
- Collaboration Tools
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Alternatives to MS Office
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Alternatives to MS Office -
OpenOffice
Word
Powerpoint
Excel
Access
Visio
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OpenOffice / LibreOffice
- Opens Microsoft Office files
- Save as Microsoft Office files
- Windows, Linux, Mac version
- Files stored locally
- www.OpenOffice.org
- www.LibreOffice.org
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Alternatives to MS Office -
Google Docs
More than a search tool…..
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Google Docs
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Google Docs
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Google Docs
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Google Docs
Word
PowerpointExcel
Visio
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Google Docs
- Opens Microsoft Office files
- Save as Microsoft Office files
- Files stored in the Cloud / Export to
local drive
- docs.Google.com
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Zoho
Powerpoint
Excel
ProjectWord
Access
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Zoho
- Opens Microsoft Office files
- Save as Microsoft Office files
- Files stored in the Cloud / Export to local
drive
- Many apps to explore!
- Zoho.com
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Alternatives to Adobe
Photoshop
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Photoshop Alternatives –
The GIMP
• The GNU Image Manipulation Program
• Closest free alt. to Photoshop
• Windows, Unix, Mac
• Great tutorials
• www.gimp.org
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Photoshop Alternatives –
The GIMP
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Photoshop Alternatives –
paint.net
• Another close alt. to Photoshop
• Windows
• Great tutorials
• www.getpaint.net
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Photoshop Alternatives –
paint.net
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Alternatives to Adobe
Illustrator
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Inkscape
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Illustrator Alternatives –
Inkscape
• Opens SVG, SVGZ (zipped SVG), PDF, and AI files
• Other file types with assistance (EPS, CDR, CGM, SK1)
• Save as SVG, SVGZ, PDF, Postscript/EPS/EPSi, AI
• www.inkscape.org
• wiki.inkscape.org
21.Feb.2012
Free Technology Tools
- Marketing
- Organization
- Doing / Seeing Stuff
- Alternatives to Big Software
- Collaboration Tools
21.Feb.2012
Collaboration Tools
21.Feb.2012
Collaboration Tools
Why?
• Keeps everyone informed.
• Easier for the client – no repetitive
e-mails, everything is in one place.
• If a client project – you get insight into
decision makers & decision process.
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Collaboration Tools –
Zoho
• Collaboration integrated into many Apps
• www.zoho.com
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Collaboration Tools –
Google docs
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Collaboration Tools –
SpringNote
springnote.com
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Collaboration Tools –
CheckVist
checkvist.com
21.Feb.2012
Apparel + Calendar
Real-Life Scenario
Create project plan
Survey employees
Create presentation –
“Why Corporate Apparel?”
Snip visual content
from Web
Pull Clipart
Post presentation
Receive DST file &
Corporate Anniversary
project request
Find meeting time
Collaborate with team on
anniversary calendar content
Email presentation link
Create custom
background
View DST file
Create PDF of
apparel style options
Identify fonts from old
corporate literature
Edit calendar photos
Send calendar art to supplier
Research corporate apparel trends / benefits
Order
Apparel!
$$
21.Feb.2012
Free Technology Tools
Top 3Top 3Top 3Top 3 you will use
&
HowHowHowHow you will use them
21.Feb.2012
Free Technology Tools
Where do I find this stuff?
21.Feb.2012
lifehacker
21.Feb.2012
lifehacker
Search for
#hivefive +
subject
21.Feb.2012
lifehacker
1. CallForContenders
2. Results
3. Followup
21.Feb.2012
lifehacker
Read the comments!
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lifehacker
lifehacker.com
21.Feb.2012
dogpile
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dogpile
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dogpile
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dogpile
dogpile.com
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Kim Komando
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Kim Komando
21.Feb.2012
Kim Komando
komando.com
21.Feb.2012
Where to get this
presentation
http://slidesha.re/TechToolsMAPPA2012
Questions?
21.Feb.2012
Free Technology Tools
PleasePleasePleasePlease fill out the Evaluation Form
ThanksThanksThanksThanks for attending
http://slidesha.re/TechToolsMAPPA2012
Jennifer Reissaus, MASAdvertising Specialties Alliance