Overthrowing Dead Culture

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Overthrowing Dead Culture

“We’re not making computers. We’re overthrowing dead

culture.”

The Growing Disconnect

1980’s

1990’s

2000’s

Same s*#%.Different decade.

overthrowingdeadculture.com

5 Ways toOverthrow

Dead Culture

ExpectationsSome Ideas

No Silver BulletsDisagreement :)

“To-Don’t”List

What works?(how do you know?)

MeetingsTravel

Letters/PubsData

Do what you do best.Outsource the rest.

TechnologyTraining

“Marketing”

What won’t you do this year?

Flip Your Budget

Text

“Admissions Funnel”

ProspectsInquiries

ApplicantsAdmittedEnrolled

$$$$ $$$$

???? ????

Text

“Admissions Funnel”

ProspectsInquiries

ApplicantsAdmittedEnrolled

$$$$$$$$

PrioritiesMindset

SpendingTools

VisitParentsWebsitePrint

Art & Science Group

Influencers:

PrintTravelNamesPostage

Budget:

Print?

Information Empowerment

Know Thyself. (no, really)

Elevator Pitch(get on the same page)

“TargetX offers technology and consulting services to help colleges

recruit best-fit students. What makes us unique is our dedication to

providing industry expertise in an accessible and entertaining way.”

Exercise“Tell me about ____ College.”

Exercise Part 2“Ok, what makes

us unique?”

“Personal”“13:1”

“Close to the City”“World-Class Faculty”

“Study Abroad”“47 majors, 115 activities”

BrainstormDecideShare

Chat Check-In

Qualify Inquiries

$2,073/studentSource: Cost of Recruiting, Noel-Levitz

How much does it cost to have an

uninterested student in your database?

Does a huge number of inquiries actually hurt your ability to recruit

best-fit students?

50,000 inquiries10 recruiters =

5,000 each

Yield.

CampaignAre you still interested?

Yes, I’m still interested.No, I’m not interested.

Maybe, I have questions.

Do you have the guts to remove the “no’s?”If not, why not?

Rethink the Team

TalentTools

Training

TalentCustomer service?Sales experience?

Tech-savvy?Entry-level?

ToolsCRM

SmartphoneLaptop

Wifi

TrainingSales & Financial Aid

Customer ServiceTechnology

Different Conferences

AttractDevelopRetain

30-Every-90

Create “To-Don’t” ListFlip Your Budget

Know ThyselfQualify InquiriesRethink the Team

Our Belief:Institutional Change=

f(small ∆’s,time)

Chat Check-In

Next WebcastThe Perfect Storm:

An iThink Wrap-upOctober 8th

overthrowingdeadculture.com

Overthrowing Dead Culture

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