Social Networking & the Automotive Industry:

Moving Along the Information Superhighway

Scott Monty, Global Digital Communications

Ford Motor Company

An industry in CRISIS

Strategy

Drive one.

Meet one.

HOW?

Leadership

Internal

Sharepoint•Blogs

•Wikis

•RSS

•Collaboration, training, culture, knowledge management

External

Source: Universal McCann’s Wave3 study, April 2008

Is it working?

How you can reach me

Twitter: http://twitter.com/ScottMontyWeb: http://www.scottmonty.comEmail: smonty@ford.com