Ford Social Marketing+Auto Industry Scott Monty
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Social Networking & the Automotive Industry: Moving Along the Information Superhighway Scott Monty, Global Digital Communications Ford Motor Company
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Learn more about how to use Automotive Digital Marketing to sell more cars at http://www.automotivedigitalmarketing.com/
Transcript of Ford Social Marketing+Auto Industry Scott Monty
Social Networking & the Automotive Industry:
Moving Along the Information Superhighway
Scott Monty, Global Digital Communications
Ford Motor Company
An industry in CRISIS
Strategy
Drive one.
Meet one.
HOW?
Leadership
Internal
Sharepoint•Blogs
•Wikis
•RSS
•Collaboration, training, culture, knowledge management
External
Source: Universal McCann’s Wave3 study, April 2008
Is it working?
How you can reach me
Twitter: http://twitter.com/ScottMontyWeb: http://www.scottmonty.comEmail: [email protected]
