Welcome to the Flying Pig MarathonTechnology Summit

Flying Pig Marathon Technology Summit

Welcome by Randi RicoWLWT-NBC

Official TV Partner of theFlying Pig Marathon

Flying Pig Marathon Technology Summit

Welcome by Iris Simpson-BushExecutive DirectorFlying Pig Marathon

Facebook.com/IrisSimpsonBushText her @ 513.519.9669

Flying Pig Marathon Technology Summit

Welcome by Iris Simpson-BushExecutive DirectorFlying Pig Marathon

Facebook.com/IrisSimpsonBushText her @ 513.519.9669

Flying Pig Marathon Technology Summit

Today’s Agenda:

•Update on the 2011 Flying Pig Marathon•By Iris Simpson-Bush, Executive Director

•Overview of the FPM Mobile Marketing Efforts•By Amanda Greenwell, CBTS

•Unveil of the Marathon’s i-phone application•By Joshua Johnson, MindBox Studios

•An update on the Marathon’s social media•By Jackie Reau, Communications Co-Director

Flying Pig Marathon Technology Summit

2011 Flying Pig MarathonApril 29-May 1, 2011

•13th running of the Flying Pig Marathon

•Registration is pacing double digit growth over last year’s record field

•Runner’s World named the “Pig” one of the best first-time U.S. Marathons in the January 2011 issue

Flying Pig Marathon Technology Summit

2011 Flying Pig MarathonApril 29-May 1, 2011

•13th running of the Flying Pig Marathon

•Registration is pacing double digit growth over last year’s record field

•Runner’s World named the “Pig” one of the best first-time U.S. Marathons in the January 2011 issue

Flying Pig Marathon Technology Summit

2011 Flying Pig MarathonApril 29-May 1, 2011

•13th running of the Flying Pig Marathon

•Registration is pacing double digit growth over last year’s record field

•Runner’s World named the “Pig” one of the best first-time U.S. Marathons in the January 2011 issue

Flying Pig Marathon Technology Summit

2011 is the Year of Charity

•Flying Pig Marathon is a 501 (c) 3

•The Marathon could reach its $10 million mark in charity donation.

•Launch of the Piggest Raffle Ever with CancerFree KIDS to coincide with participant bib numbers.

Flying Pig Marathon Technology Summit

2011 Flying Pig MarathonApril 29-May 1, 2011

2011 Milestones

•$10 million mark for charity •The Year of Technology

Flying Pig Marathon Technology Summit

The Pig goes Digital

•Enhanced mobile marketing effort•i-phone application development/launch•Continuing social media effort

Flying Pig Marathon Technology Summit

R3 OverviewbyAmanda GreenwellTechnical Sales EngineerCBTS

amanda.greenwell@CBTS.cinbell

Flying Pig Marathon Technology Summit

Short Code-Number used to send a receive text messages Keyword-Unique word that defines messages function

Auto ReplyVoting and ContestsMobile Web FormAPIWorkflow

Message-Used with two-way conversational text messaging Example-Text PIG to 90808 to receive breaking FPM news!

Mobile Marketing 101

Flying Pig Marathon Technology Summit

Why Mobile MarketingHigh Reach-82% own cell phone and 72% send text messagesMutual Interest-Audience is interested in your messageHigh Response Rate-Average response rate 20% - 70%ROI-Mobile marketing offers trackable resultsSimplicity-Once your campaign is created, your database builds effortlesslyTargeted-Relevant message to laser focused audience Immediate Reaction-90% text messages opened within five minutes

Flying Pig Marathon Technology Summit

26% who text say they have opted in to receive mobile marketing

42% of 18-34 year olds with cell phones are interested in receiving text alerts from places they frequent

33% of 35-44 year olds with cell phones are interested in receiving text alerts from places they frequent

98% text messages are opened compared to a 22% open rate for email.

 

Why Mobile Marketing

Flying Pig Marathon Technology Summit

Flying Pig Marathon Technology Summit

Web Interface Opt-in10-Digit Phone First Name Last Name

Alert Subscriptions Breaking News (PIG) P&G Expo (PIGEXPO)Charity (PIGGIVE) Volunteering (PIGHELP)

Which race will you run during the 2011 FPM? Check all the applyFull Marathon (PIGFULL)Half Marathon (PIGHALF)Relay (PIGRELAY) 10K (PIG10K) 5K (PIG5K)Kids Run (PIGKIDS)

  

Flying Pig Marathon Technology Summit

Questions?

Questions?

Flying Pig Marathon Technology Summit

i-phone Application OverviewbyJoshua JohnsonMindBox Studios

joshua@mindboxstudios.com

Flying Pig Marathon Technology Summit

Flying Pig Marathon i-phone app:

•Dashboard•Event Guide•Race History•Course with Course Map•Charities•Training Tips•Listing of other local races•Social media connections

Flying Pig Marathon Technology Summit

Flying Pig Marathon Technology Summit

Flying Pig Marathon Technology Summit

Flying Pig Marathon Technology Summit

Flying Pig Marathon Technology Summit

Flying Pig Marathon Technology Summit

Flying Pig Marathon Technology Summit

Flying Pig Marathon Social Media Network

Overview byJackie Reau

www.facebook.com/jackiereauTwitter: @gamedayjreau

Flying Pig Marathon Technology Summit

Flying Pig Marathon Social Media Network

•Launched in 2008 with current results:

•Facebook Fan Page: 8,053 fans•Twitter Profile: 5,594 followers•YouTube Channel: 31,000+ views•Website, www.flyingpigmarathon.com•Blog in partnership with Cincinnati.com

Flying Pig Marathon Technology Summit

Flying Pig Marathon Social Media Network

•Launched in 2008 with current results:

•Facebook Fan Page: 8,200+ fans•Twitter Profile: 5,594 followers•YouTube Channel: 31,000+ views•Website, www.flyingpigmarathon.com•Blog in partnership with Cincinnati.com

Flying Pig Marathon Technology Summit

Flying Pig Marathon Media Network

•Launched in 2008 with the following:

•Facebook Fan Page•Twitter Profile•YouTube Channel•Website, www.flyingpigmarathon.com•Blog in partnership with Cincinnati.com

Flying Pig Marathon Technology Summit

Flying Pig Marathon Media Network

•Launched in 2008 with the following:

•Facebook Fan Page•Twitter Profile•YouTube Channel•Website, www.flyingpigmarathon.com•Blog in partnership with Cincinnati.com

Flying Pig Marathon Technology Summit

Flying Pig Marathon Media Network

•Launched in 2008 with the following:

•Facebook Fan Page•Twitter Profile•YouTube Channel•Website, www.flyingpigmarathon.com•Blog in partnership with Cincinnati.com

Flying Pig Marathon Technology Summit

Flying Pig Marathon Media Network

•Launched in 2008 with the following:

•Facebook Fan Page•Twitter Profile•YouTube Channel•Website, www.flyingpigmarathon.com•Blog in partnership with Cincinnati.com

Flying Pig Marathon Technology Summit

How you can get involved:

•Corporate Relay for Charities•Provide content ideas/expert interviews•Provide special promo codes/offers•Link to the FPM website/social media efforts

Flying Pig Marathon Technology Summit

How you can get involved:

•Corporate Relay for Charities•Provide content ideas/expert interviews•Provide special promo codes/offers•Link to the FPM website/social media efforts

Flying Pig Marathon Technology Summit

How you can get involved:

•Corporate Relay for Charities•Provide content ideas/expert interviews•Provide special promo codes/offers•Link to the FPM website/social media efforts

Flying Pig Marathon Technology Summit

Finish Line photo

•Provide content ideas/expert interviews•Provide special promo codes/offers•Link to the FPM website/social media efforts

Q&ADrawing for Prizes