Flying Pig Marathon Technology Presentation

Welcome to the Flying Pig MarathonTechnology Summit

Flying Pig Marathon Technology Summit

Welcome by Randi RicoWLWT-NBC

Official TV Partner of theFlying Pig Marathon


Welcome by Iris Simpson-BushExecutive DirectorFlying Pig Marathon

Facebook.com/IrisSimpsonBushText her @ 513.519.9669


Welcome by Iris Simpson-BushExecutive DirectorFlying Pig Marathon

Facebook.com/IrisSimpsonBushText her @ 513.519.9669

http://www.facebook.com/photo.php?pid=6680535&id=48751638972


Today’s Agenda:

•Update on the 2011 Flying Pig Marathon•By Iris Simpson-Bush, Executive Director

•Overview of the FPM Mobile Marketing Efforts•By Amanda Greenwell, CBTS

•Unveil of the Marathon’s i-phone application•By Joshua Johnson, MindBox Studios

•An update on the Marathon’s social media•By Jackie Reau, Communications Co-Director


2011 Flying Pig MarathonApril 29-May 1, 2011

•13th running of the Flying Pig Marathon

•Registration is pacing double digit growth over last year’s record field

•Runner’s World named the “Pig” one of the best first-time U.S. Marathons in the January 2011 issue


2011 is the Year of Charity

•Flying Pig Marathon is a 501 (c) 3

•The Marathon could reach its $10 million mark in charity donation.

•Launch of the Piggest Raffle Ever with CancerFree KIDS to coincide with participant bib numbers.


2011 Flying Pig MarathonApril 29-May 1, 2011

2011 Milestones

•$10 million mark for charity •The Year of Technology


The Pig goes Digital

•Enhanced mobile marketing effort•i-phone application development/launch•Continuing social media effort


R3 OverviewbyAmanda GreenwellTechnical Sales EngineerCBTS

[email protected]

http://www.cbts.cinbell.com/



Short Code-Number used to send a receive text messages Keyword-Unique word that defines messages function

Auto ReplyVoting and ContestsMobile Web FormAPIWorkflow

Message-Used with two-way conversational text messaging Example-Text PIG to 90808 to receive breaking FPM news!

Mobile Marketing 101




Why Mobile MarketingHigh Reach-82% own cell phone and 72% send text messagesMutual Interest-Audience is interested in your messageHigh Response Rate-Average response rate 20% - 70%ROI-Mobile marketing offers trackable resultsSimplicity-Once your campaign is created, your database builds effortlesslyTargeted-Relevant message to laser focused audience Immediate Reaction-90% text messages opened within five minutes




26% who text say they have opted in to receive mobile marketing

42% of 18-34 year olds with cell phones are interested in receiving text alerts from places they frequent

33% of 35-44 year olds with cell phones are interested in receiving text alerts from places they frequent

98% text messages are opened compared to a 22% open rate for email.

Why Mobile Marketing




Web Interface Opt-in10-Digit Phone First Name Last Name

Alert Subscriptions Breaking News (PIG) P&G Expo (PIGEXPO)Charity (PIGGIVE) Volunteering (PIGHELP)

Which race will you run during the 2011 FPM? Check all the applyFull Marathon (PIGFULL)Half Marathon (PIGHALF)Relay (PIGRELAY) 10K (PIG10K) 5K (PIG5K)Kids Run (PIGKIDS)


Questions?

Questions?


i-phone Application OverviewbyJoshua JohnsonMindBox Studios

[email protected]


Flying Pig Marathon i-phone app:

•Dashboard•Event Guide•Race History•Course with Course Map•Charities•Training Tips•Listing of other local races•Social media connections


Flying Pig Marathon Social Media Network

Overview byJackie Reau

www.facebook.com/jackiereauTwitter: @gamedayjreau




•Launched in 2008 with current results:

•Facebook Fan Page: 8,053 fans•Twitter Profile: 5,594 followers•YouTube Channel: 31,000+ views•Website, www.flyingpigmarathon.com•Blog in partnership with Cincinnati.com




•Launched in 2008 with current results:

•Facebook Fan Page: 8,200+ fans•Twitter Profile: 5,594 followers•YouTube Channel: 31,000+ views•Website, www.flyingpigmarathon.com•Blog in partnership with Cincinnati.com



Flying Pig Marathon Media Network

•Launched in 2008 with the following:

•Facebook Fan Page•Twitter Profile•YouTube Channel•Website, www.flyingpigmarathon.com•Blog in partnership with Cincinnati.com




How you can get involved:

•Corporate Relay for Charities•Provide content ideas/expert interviews•Provide special promo codes/offers•Link to the FPM website/social media efforts




Finish Line photo

•Provide content ideas/expert interviews•Provide special promo codes/offers•Link to the FPM website/social media efforts

Q&ADrawing for Prizes



Flying Pig Marathon Technology Presentation

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Transcript of Flying Pig Marathon Technology Presentation