Flagsta� Convention & Visitors Bureau Flagsta� Visitor Pro�le

$575,121,000Total Economic Impact$458,691,000 Direct E�ect

$38,842,000State & Local Taxes Produced

7,311 Total Jobs Created(direct/indirect)

Source: Arizona Hospitality Research and Resource Centerat Northern Arizona University 2014 Visitor Intercept Study

Average overnight stayis nights2.5

Average age is years52 Average annualincome is $99,060

Average travel party size is 3.1

Visitor Profile

Visitor Origin

Economic Impact

Top Flagstaff Activities M�t Visited Attractions*

* Total more than 100% due to multiple responses.

Grand Canyon National Park 39% 19% Lowell Observatory 17% Arizona Snowbowl 14% Sunset Crater Volcano National Monument 13% National Forest Lands 13% Northern Arizona University 13% Walnut Canyon National Monument 11% Museum of Northern Arizona 10% Wupatki National Monument

Historic Downtown 49%

Travel byprivate auto

69% Grand Canyon 9%Sedona 5%

Primarydestinationis Flagsta�

53%

Areas of Interest

*

Annual visitation4.6 million

12

3

456

TOP 5 CITIES

Phoenix 18%Scottsdale 8%Mesa 7%Gilbert 6%Glendale 6%

Arizona

40% 11% International

TOP 5 COUNTRIES

UK 27%Canada 25%Australia 7%France 6%Germany 5%

TOP 5 OTHER STATES

California 11%Texas 4%Illinois 3%Colorado 2%Nevada 2%

49% Other US States

areovernightvisitors

75%

Travel withfamily only

60%

Trip purpose isvacation/leisure57% Business/

conference5%

Stay at ahotel/motel

75%

Dining Out 63% Shopping 36% 31% Route 66 Nostalgia 30% Hiking/Walking Trails 8% Nightlife 7% Special Events 7% Wildlife Viewing/Bird Watching 7% Guided Tour 7% Attending Meeting 7% Visiting Art Galleries 5% Snowplay

Lodging 28%Restaurant/Grocery 17%Recreation/Tour 16%

The averageparty spends$553 per day

Been herebefore Word of mouth 28%Online/website 23%

How did you hearabout Flagstaff?

42%

2014 Flagstaff Visitor Profile.pdf 1 4/23/2015 2:43:57 PM