Five Ways to Ensure 100% Adoption of Office365

Christian BuckleyCMO at Beezy + Office 365 MVP

Christian BuckleyEmail : cbuck@beezy.netTwitter : @buckleyplanetFacebook : /buckleyplanetLinkedIn : /christianbuckley

• CMO at Beezy• 4-time MVP for SharePoint + O365• Host of CollabTalk on ITUnity.com• Wrote some books• Blog a lot (more than is healthy)• Spent some time at Microsoft• Live in the Seattle area• Ran a full marathon once

What are we talking about today?1. Having a "go to market" strategy 2. Focusing on features that will enhance adoption3. Developing training and adoption strategies for keeping

end users engaged4. Tracking usage and activity to measure your success5. Having the right feedback loops in place to ensure you can

keep up with evolving business needs

Collaboration has evolved

What have we learned?

Collaboration and productivity are being transformed

“Collaboration” and “Social” are synonymous

Different teams gravitate toward different tools, different collaboration approaches

The next generation of employees expect social to be ubiquitous

Collaboration is about finding the right “fit”

Mobility has become business-critical

at self-Employees are better at self-monitoring than we thought

We need to try things, iterate, and innovate

The power of social is not about the technology at all

Success = People + Culture

Intelligent, Social, Mobile, and Ready-to-go

Develop a GTM Approach

Go-to-Market Strategy• What do I mean by GTM?• Why treat it like a product?

• To cover your bases• To be more prepared• To mitigate the risks

• Too many orgs just lob tech over the wall without truly understanding the impacts of what they are unleashing

• The point is to have a plan

Focus on the Right Features

Is this what your end users want?

WWW.COLLAB365.EVENTS

No. In fact, they want to:• access key systems from

anywhere in the world• complete forms and

initiate workflows• using any device• while taking a selfie

YammerOffice GraphDelve / BoardsInline SocialNextGen PortalsOffice 365 VideoOffice 365 GroupsOffice 365 PlannerOffice 2016Skype for Business

Content and signals across Office 365 auto-populating the Office Graph for teams.

Insights derived with machine learning to help YOU get the job done right NOW

Office Graph ExchangeSharePointYammerLync

Personalized search results and content curation made possible through Office Graph.

Find what is relevant more quickly and easily, and organize it your way.

Delve and Boards

GroupsUnifies People, Profiles, Conversations, Emails, Calendars, and Files across Office 365 and beyond.

Provides you with a rich and seamless collaboration experience across applications

Inline SocialExtends social collaboration to Office 365, Dynamics, and other apps, services, and line-of-business systems.

Enables you to participate in social conversations from the tools of your choice

Inline Social

YammerProvides a social newsfeed for teams, and a quick and easy platform for creating internal and external communities

Unlocks information silos from email and team sites, democratizes communication

Other technology options

Technology options

Office Web Apps

Technology options

Office Lens

Technology options

OneDrive, plus stronger cloud storage integration

Technology options

OneNote

Technology options

Office Mix

Technology options

Office Sway

Technology options

Docs.com

Keep them Engaged

Make the User Experience a Priority

Users

Consistent Experience

Fast Access

Available Anywhere

Scalable

How involved were end users in the design and deployment of your current system? Involved at every step Provided detailed input Somewhat involved Rarely involved Were handed completed system

with zero input

Think about how and where

http://sharepoint.protiviti.com/support/Pages/Responsive-Design.aspx

Education is Key• Classroom training• Online training• Self-directed and instructor-led• Brown bags• Gamification tools• Rewards• One-on-one discussions• Mentoring programs

Monitor and Measure

Analytics and Telemetry drive adoption• Analytics refers to the data collected on your site, such as

number of site visits, page views, file downloads, likes, ratings, and reviews.

• Telemetry is data captured within applications and solutions running on your computer, such as when an app is loaded, whether it is actually used, how long its been running, and any errors you’ve experienced.

• How many are actively monitoring and measuring usage analytics of SharePoint and/or Office 365 today?

• How many here are using the telemetry capability available from Microsoft to improve your own platform and systems?

• How many think you have a good idea of the ROI of your existing tools and systems, including SharePoint and/or Office 365?

Benefits of tracking usage• Prove out basic adoption of new features• Help identify shortfalls in the design• Indicate how searches are being used • Whether search is effective, where it should be optimized• Track basic historical patterns in usage, such as the number of visits,

time on site, and unique users• Simple usage trends, determine times of high and low activity

New Office 365 reporting dashboardsWith both the in-product Office 365 usage reports and the Office 365 content pack for Power BI, you will have more tools at your disposal to monitor how your users are using the service and how you can maximize the ROI.

New Office 365 reporting dashboards

The Office 365 content pack (in preview) enables you to use the powerful reporting and analytics capabilities of Power BI to analyze and create interactive dashboards.http://bit.ly/1NGR78P

Measuring ROI is broad• What are you measuring?• What then needs to be monitored?• You can look at usage metrics, but is that truly the

right measurement of your ROI?

Telemetry+analytics• Office Telemetry is a compatibility monitoring framework • Replaces the Office 2010 compatibility tools Office Migration Planning

Manager (OMPM), Office Code Compatibility Inspector (OCCI), and Office Environment Assessment Tool (OEAT)

• Simply put, monitors and tracks exceptions within your platform• Pushes exception data to an log in real-time• Accurate data around what people are doing, steps they take to

complete work activities

How Microsoft uses telemetry and analytics to improve the platform• When a document or solution is loaded, used, closed, or raises an error, the

application adds a record about the event to a local data store.

• Each record includes a description of the problem and a link to more information.

• Inventory and usage data is tracked.

• Data analysts review results, help the product team identify impact of problems founds, value of options to resolve

• The product team is better able to assess where to invest time and resources based on actual customer activity

How can I apply this?• Step 1-Collect data: Start with collecting actual

document and solution usage and metadata from end users.

• Step 2-Analyze data: Identify the business-critical documents and add-ins that need to be ready on the first day of your deployment.

• Step 3-Start a pilot deployment, focusing on the most critical solutions: Focus on testing documents and add-ins that are necessary to run the business. Proactively monitor how the business-critical documents and add-ins are behaving when they are tested. Quickly figure out resolutions to issues.

• Step 4-Deploy and continue monitoring your solutions: Deploy the new solutions, and look for cases of errors or poor performance to be addressed.

Why you might extend your own telemetry and analytics capabilities• Focus your innovation on where you’ll drive the most benefit• REALITY: It’s really powerful, but difficult• Pilot first, rinse, repeat• Focus on very specific metrics, expand from there• Focus on a key workload – like reducing product delivery time

• Map out the key business activities• Identify measurable activities• Create a baseline measurement• Pilot the activity first • Monitor and iterate

An Evolving Admin UI

Monitoring User Engagement

Reduce Risk

Report ROI

Learn & Share Success

Drive Adoption

Monitor and Measure

Feedback Loops(i.e. Change Management)

Identify requirements

Map requirements to O365 functionality

Make the difficult decisions

Ongoing operations management

Business Need Service

Change management is labor-intensive

Resources• Best Practices for Successfully Navigating the Transition from SharePoint to Office 365

(Colligo) http://bit.ly/1FlMga9 • Where User Experience Should Fit in SharePoint's Roadmap (CMSWire) http://bit.ly/1u6KjHO • Overview of Office Telemetry (TechNet) http://bit.ly/1B9eygY • The Importance Of Telemetry On Productivity (buckleyplanet) http://bit.ly/1pNg9Zu • Extending Collaboration through Mobility (Storify) http://bit.ly/1FlngwJ • SharePoint 2013: How to Choose Between Web Analytics and Google Analytics, TechNet

http://bit.ly/1KmbkR1 • What’s new in Office 365 administration from Microsoft Ignite, Office Blog

http://bit.ly/1NGR78P • Integrating the Google Analytics API in SharePoint in order to enable users to review

analytics data directly, Tobias Zimmergren http://bit.ly/1MVwHY7 • Top 10 Reasons for Enterprises to Choose Microsoft Office 365, FMT Consultants

http://bit.ly/1JEMLIy

Christian BuckleyChief Marketing Officerand Office 365 MVP

cbuck@beezy.net@buckleyplanet/IN/ChristianBuckley

Thank you!