Happy Reve-New Year!With Geoff Livingston

Five Big Marketing Trends for 2014

A Special Webinar Created for Vocus

• Presented by Author and Tenacity5 Media Founder Geoff Livingston (@geoffliving)

@geoffliving #vocuswebinar @vocus Tenacity 5.com

The Five Trends for 2014

1) Mobile dominates

2) Glass loses to the wrist

3) Vine wins the social networking video war

4) Native advertising best practices emerge

5) Marketers go beyond email with automation solutions

#vocuswebinar @geoffliving #vocuswebinar @vocus Tenacity 5.com

1) Mobile Takes Precedence

• Mobile accounts for 31% of all traffic (IBM)

• 17% of Cyber Monday sales occurred via mobile (IBM)

• Smartphones outselling computers

• Tablets are generating more page views than computers or smartphones (Adobe)

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2014 Will Bring Separation

• Some brands offer mobile sites

• Bounce rate for those without mobile is extremely high

• Apps allow intense brand experiences

• Context created by mobile location data

• Loyalty is created now6 #vocuswebinar @geoffliving #vocuswebinar @vocus Tenacity 5.com

The End Game for Mobile

• Mobile number permission becomes a priority

• Earned media drives credibility & sales

• ROI: SMS based deals • ROI: Location data

allows geofencing – intelligent ads and content

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Mobile Action: Adaptive vs. Responsive Design

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Mobile Action: Use Local Extensions for Search

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Mobile Action: Build Specific Landing Pages

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Mobile Action:Collect Numbers

Source: VentureBeat

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2) Glass vs the Wrist

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Wearable Media Action: Rich Media Production

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Wearable Media Action: visuals with short text

• Visual assets include photos and graphics

• Smart calls to action– Savable coupons

– Mobile only deals

– Trigger by proximity

• Understand that a mobile attraction often ends on a computer

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Wearable Media Action: Audio

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Wearable Media Action: Video

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3) The Rise of Vine

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Why Vine May Be Your Best Option

• No formal business offering on SnapChat

• No formal record for SnapChat (viral only)

• Instagram more established, but getting complicated & busy

• Vine is a pure play

• Twitter’s stronger ad networks

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Action: Master Vine (and Mobile Video)

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4) Native Ads Grow Up

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The Core Issue Is Trust

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Native Ads Action: Disclosure

• Always disclose in the first two lines, and show the brand

• The P&G Way: Treat it like a branding opp

• Insist on attribution through all publication touches

• Think 1950s: Sponsor great content

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Speaking of Plugs…The Next Vocus Webinar Is on

Native Ads with Steve Rubel

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5) Marketing Automation Gets Serious

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Automation Core Disconnects

• Marketers tend to come evolve from a creative or PR discipline

• Interfaces and usability an issue

• Lead scoring, social integration, web tracking and landing pages not first steps in traditional marketing

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Automation Action: Begin with KPIs

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Image by Ben Buchanan

@geoffliving #vocuswebinar @vocus Tenacity 5.com

Automation Action: Understand Lead Paths

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Image by Rapidan

@geoffliving #vocuswebinar @vocus Tenacity 5.com

Automation Action: Campaign Approach

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Automation Action: Build Content Appropriately

• Social content• Value add web site

based content• Emails• Customized contextual

content• After the sale!

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BONUS: Five More 2014 Predictions!

6. Social media loses luster to other tactics

7. Marketing analyst is the hot job (big data)

8. Google incurs federal antitrust action

9. Content moves toward depth (events, etc.)

10. Coin changes everything

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Thank You! Questions?

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The Vocus FamilyAbout VocusVocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572

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