Five Marketing Predictions for 2014 with Geoff Livingston

Happy Reve-New Year!With Geoff Livingston

Five Big Marketing Trends for 2014

A Special Webinar Created for Vocus

• Presented by Author and Tenacity5 Media Founder Geoff Livingston (@geoffliving)

@geoffliving #vocuswebinar @vocus Tenacity 5.com

The Five Trends for 2014

1) Mobile dominates

2) Glass loses to the wrist

3) Vine wins the social networking video war

4) Native advertising best practices emerge

5) Marketers go beyond email with automation solutions

#vocuswebinar @geoffliving #vocuswebinar @vocus Tenacity 5.com

1) Mobile Takes Precedence

• Mobile accounts for 31% of all traffic (IBM)

• 17% of Cyber Monday sales occurred via mobile (IBM)

• Smartphones outselling computers

• Tablets are generating more page views than computers or smartphones (Adobe)

5 #vocuswebinar @geoffliving #vocuswebinar @vocus Tenacity 5.com

2014 Will Bring Separation

• Some brands offer mobile sites

• Bounce rate for those without mobile is extremely high

• Apps allow intense brand experiences

• Context created by mobile location data

• Loyalty is created now6 #vocuswebinar @geoffliving #vocuswebinar @vocus Tenacity 5.com

The End Game for Mobile

• Mobile number permission becomes a priority

• Earned media drives credibility & sales

• ROI: SMS based deals • ROI: Location data

allows geofencing – intelligent ads and content


Mobile Action: Adaptive vs. Responsive Design


Mobile Action: Use Local Extensions for Search


Mobile Action: Build Specific Landing Pages


Mobile Action:Collect Numbers

Source: VentureBeat


2) Glass vs the Wrist


Wearable Media Action: Rich Media Production


Wearable Media Action: visuals with short text

• Visual assets include photos and graphics

• Smart calls to action– Savable coupons

– Mobile only deals

– Trigger by proximity

• Understand that a mobile attraction often ends on a computer


Wearable Media Action: Audio


Wearable Media Action: Video


3) The Rise of Vine


Why Vine May Be Your Best Option

• No formal business offering on SnapChat

• No formal record for SnapChat (viral only)

• Instagram more established, but getting complicated & busy

• Vine is a pure play

• Twitter’s stronger ad networks


Action: Master Vine (and Mobile Video)


4) Native Ads Grow Up


The Core Issue Is Trust


Native Ads Action: Disclosure

• Always disclose in the first two lines, and show the brand

• The P&G Way: Treat it like a branding opp

• Insist on attribution through all publication touches

• Think 1950s: Sponsor great content


Speaking of Plugs…The Next Vocus Webinar Is on

Native Ads with Steve Rubel


5) Marketing Automation Gets Serious


Automation Core Disconnects

• Marketers tend to come evolve from a creative or PR discipline

• Interfaces and usability an issue

• Lead scoring, social integration, web tracking and landing pages not first steps in traditional marketing


Automation Action: Begin with KPIs

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Image by Ben Buchanan


Automation Action: Understand Lead Paths

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Image by Rapidan


Automation Action: Campaign Approach


Automation Action: Build Content Appropriately

• Social content• Value add web site

based content• Emails• Customized contextual

content• After the sale!


BONUS: Five More 2014 Predictions!

6. Social media loses luster to other tactics

7. Marketing analyst is the hot job (big data)

8. Google incurs federal antitrust action

9. Content moves toward depth (events, etc.)

10. Coin changes everything


Thank You! Questions?


The Vocus FamilyAbout VocusVocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572

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Five Marketing Predictions for 2014 with Geoff Livingston

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Transcript of Five Marketing Predictions for 2014 with Geoff Livingston