Five long-term ways to reduce your marketing costs

W www.nextmarketing.com.auP 03 8060 8544E info@nextmarketing.com.au

Ever feel like you are spending too much

on marketing?

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It’s true that you need to spend

money to make money

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But maybe not as much as you think...

Are your marketing costs spiralling out of control?

Here are five possible reasons...

And their solutions

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Failing to plan

problem 1.

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Poor planning leads to rushing

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which can lead to costly mistakes

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SolutionCreate a marketing plan with realistic timeframes

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And stick to it!

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Build in contingencies and extra time

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you will need it

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Lack of communication

problem 2.

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Confusion, misinformation and

misunderstandings cause frustration

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And cost your business money

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If your team doesn’t know

who is doing what

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How can they

work together effectively?

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SolutionGive clear, in depth and specific instructions

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Encourage questions

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Nominate one person as a central point

of contact for all parties involved

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Making changes without proper planning

problem 3.

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Have you been doing the

same thing for a while?

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Maybe you feel you need to

update your marketing strategy

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If it’s working…

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Why change it for the sake of it?

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SolutionEvaluate your marketing strategy regularly

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Consider what you need to change and what you don’t

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If something does need changing

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make sure you have a

transition plan in place

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Unnecessary delays

problem 4.

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Taking a long time to approve projects

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means a delay with the

finished product

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And can lead to money lost

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SolutionRefine approval processes

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Get your marketing working for you

sooner rather than later

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Not living up to customer expectations

problem 5.

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If your product doesn’t live up to your marketing

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you won’t get repeat customers

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You will spend money on marketing but

your business won’t grow

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SolutionChange your marketing

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Refine your branding

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Review your business processes

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or improve your product

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So, take a close look at your business

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Do any of these common issues sound familiar?

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Make some changes and

improve your marketing

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Get better results

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Get your marketing budget back on track.

W www.nextmarketing.com.auP 03 8060 8544E info@nextmarketing.com.au