Social Media Primer

by Matt & Eddie

Topics

What is Social Media

The Tools: blogs, facebook, twitter

FIU’s social media sites and accounts

How has it changed the way we work

Social Media is

a category of sites that is based on user participation and user-generated content

an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures

What is Social Media

What is Social Media

What is Social Media

It has shifted how we communicate, it has democratized communications

"We" are the influencers

We get our info faster than traditional media 

It is a force to be reckoned with 

Users expect you to be there 

Transparent, inclusive, authentic, customer driven

Create opportunities for people to feel ownership of the brand

Tools: blogs, facebook, twitter

Blogs

Tools: blogs, facebook, twitter

Blogs

http://www.youtube.com/watch?v=NN2I1pWXjXI

Tools: blogs, facebook, twitter

 

New York TimesCNNWall Street JournalThe Washington PostNEWS@FIUBiznews.fiu.edu 

Social Networks

Tools: blogs, facebook, twitter

http://www.youtube.com/watch?v=6a_KF7TYKVc

250 million users If it were a country, it would be the 4th largest in the world - profile

- group- page

Groups are great for organizing on a personal level and for smaller scale interaction around a cause. Pages are better for brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5,000 friend cap.

Tools: blogs, facebook, twitter

Tools: blogs, facebook, twitter

Facebook Myspace Twitter Linkedin

Gen Z 61% 65% 9% 0%

Gen Y 65% 75% 14% 9%

Gen X 76% 57% 18% 13%

Baby Boomers 73% 40% 13% 13%

WWII Gen 90% 23% 17% 4%

Social Networking Sites Used by US Social Network Users, by Generation, May 2009 (% of Respondents in each group)

Source: Anderson Analytics, "Social Network A& U Profiler, provided by emarketer, July 13, 2009

Twitter

Tools: blogs, facebook, twitter

http://www.youtube.com/watch?v=jGbLWQYJ6iM

TwitterTools: blogs, facebook, twitter

@fiuconnection

TwitterTools: blogs, facebook, twitter

@fiunews

1,119 Followers

issuu.com10 issues posted11,832 document views(FIU Magazine)

flickr.com/fiu2,839 images105 marked as favorites219,738 views

myspace.com/floridainternational226 friends

facebook.com/floridainternational6,126 fans197 interactions/week

youtube.com/floridainternational140 videos uploaded95K video views212 subscribers

twitter.com@FIUNews - 1119 followers@FIUconnection

News.fiu.edu123K views since January78K unique visitors23K E-mail Subscribers385 Comments

Tools: blogs, facebook, twitter

Social media is more than just another marketing channel

Public relationsCustomer service Loyalty buildingCollaborationNetworkingThought leadership

How has it changed the way we work

Conversations require us to• LISTEN, LISTEN,LISTEN• Engage

How has it changed the way we work

Measure ( Audience, Engagement, Loyalty, Influence, Action)

What should you do right now?

How has it changed the way we work

1. Join Facebook. (if you are not already there and check your account frequently to get a feel for using it)

2. Listen. (use facebook and twitter search to find groups or pages related to your subject matter)

3. Engage. (talk, comment and participate in those groups or pages which are specific to your targets)

4. Strategize. (social media is not the answer to every marketing or communication question)

Questions