Fishing in a Dry Pond: How to Match your Skills and Expertise with High Growth Industries

Post on 17-May-2015

210 views 6 download

Tags:

description

In any marketing campaign (which is what a job search really is) the very first step is to determine where the market is for your product or service (your experience and skills) to maximize opportunities for sales (landing a job). Unfortunately, many job searches miss this important step. The job searcher may be looking for a job that is either in decline or not available in the geographic are they seek. The job seeker is metaphorically “fishing in a dry pond” and wasting time, effort and energy. In this webinar, Ed Andriessen, CEO of Business Training Resource and Kevin Lewis, CEO of Lewis Education Group, answers important questions about how to conduct market research for a job search and avoid “fishing in a dry pond”. Ed and Kevin will cover: • Why job market research is necessary before you start your search • What are the key elements of job market research? • Where to find job market information • What are the hot jobs and how do you get training for them • Online resources for new job titles, descriptions and responsibilities

Transcript of Fishing in a Dry Pond: How to Match your Skills and Expertise with High Growth Industries

Fishing in a Dry Pond: How to Match your Skills and Expertise with High Growth IndustriesPresenters:• Kevin Lewis – Lewis Education Group• Ed Andriessen – Business Training Resource

Please silence your cell phone

Before we begin…

Who We Are

CEO of Lewis Education Group

Business Consultant. Also devilishly handsome

(and a lot thinner)

CEO of Business Training Resource

Marketing Consultant Devilishly handsome

Ed Andriessen

Kevin Lewis

Agenda

Why this program The Marketing Process Marketing Research Job growth & decline Where the jobs are The Impact of

Education Career Information Need More Direction? Q & A

Avoid◦Wasted time◦Frustration◦Insanity

Gain◦New perspectives◦Awareness◦New directions?

Why this program

Marketing

The Marketing Process

Market Message Medium

Market ResumeSearch &

Apply

Job Search

Many people skip this step

First determine which jobs are growing and which jobs are declining

Let’s Do The Research

Step 1 – go to Department of Labor Website

Let’s Do The Research

Step 2 – Select Labor Market Information

Dept. of Labor

Step 3 – Select Data Reports

Dept. of Labor

Step 4 – Select Occupational Employment Projection Reports

Step 4 – Select the report 1. Select county

2. Choose county

3. Choose report

Next determine where jobs are most available

Let’s Do The Research

Go back to Menu– Select Labor Market Information

Dept. of Labor

Select Labor Market Information Update

“You need to do more than what your doing now…

…but not as much as you think you have to.”

David Allen

The Impact of Education

GED – if you don’t have one…get one now!

Unemployment rates by education

Web Designer Certificate◦ Learn the elements of Web Design and skills necessary to

create an effective website. Web Developer/Programmer Certificate

◦ Developers may choose the Microsoft track, or choose the Open Source Track.

Graphic Designer Certificate◦ Become an effective and marketable designer for both

the web and print publications. Basic foundational training in the graphic arts in addition to practical experience with the state-of-the-art, premium Adobe creative suite.

Career Information(re-training for Jobs in Demand)

Microsoft Word/Excel Certification Preparation

◦ Provides the practical knowledge and skills to prepare for the Microsoft Certified Application Specialist exam in Excel/Word.  

Veterinary Assistant◦ This program is designed for entry-level career in

the field of veterinary medicine.

Health Careers◦ Gerontology, Dental Radiology, EKG, EMT, Pharmacy

Technician

Automated Technology – NEW! - Who maintains the automation? For electricians, industrial mechanics, automation technicians, system operators

Jobs In Demand

Alternate Route to Teaching◦ Have a BS, BA, or higher degree and who did not

complete a traditional teacher preparation program? Demand for teachers who specialize in Math and sciences

Certificate in Medical Billing/Coding Specialist◦ Accurate medical billing/coding is necessary to secure

maximum reimbursement for the healthcare provider and to ensure legal compliance on claims.

Bookkeeping◦ Basic, hands-on, workshop-style manual bookkeeping

course covers the complete accounting cycle from business transactions through entry into the books and records.

Jobs In Demand

Need More Direction?

Job Search & Apply

http://www.myskillsmyfuture.org/

http://www.mynextmove.org/

Job Search & Apply

Questions

Summary

Why this program The Marketing Process Marketing Research Job growth & decline Where the jobs are The Impact of

Education Career Information Need More Direction? Q & A

Fishing in a Dry Pond: How to Match your Skills and Expertise with High Growth Industries

Thanks for participating!