What's the Social Technographic™ Profile Of Your Customer? Companies often approach Social Computing as a list of technologies to be deployed as needed — a blog here, a community there — to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for.  Forrester classifies consumers into six overlapping levels of participation. Based on survey data, we can see how participation varies among different groups of consumers, globally. We also analyze the participation of people who buy technology.

http://www.forrester.com

Social Technology Profile Tool

AGE: N/A | COUNTRY: CANADA | GENDER: N/A

AGE: N/A | COUNTRY: CANADA | GENDER: FEMALE AGE: N/A | COUNTRY: CANADA | GENDER: MALE

AGE: 18-24 | COUNTRY: CANADA | GENDER: MALEAGE: 25-34 | COUNTRY: CANADA | GENDER: MALE

AGE: 35-44| COUNTRY: CANADA | GENDER: MALE

AGE: 45-54 | COUNTRY: CANADA | GENDER: MALEAGE: 55+ | COUNTRY: CANADA | GENDER: MALE

AGE: 18-24 | COUNTRY: CANADA | GENDER: FEMALE

AGE: 25-34 | COUNTRY: CANADA | GENDER: FEMALE

AGE: 34-44 | COUNTRY: CANADA | GENDER: FEMALE

AGE: 45-54 | COUNTRY: CANADA | GENDER: FEMALE

AGE: 55+ | COUNTRY: CANADA | GENDER: FEMALE

A special thank-you to FORRESTER http://www.forrester.com for extending all this information publically online.

http://www.forrester.com