Finding Revenue in Friendly Fraud Losses Webinar

#FraudFighterLive

©KountIncAllRightsReserved

Presenters

MonicaEaton-CardoneCOOandCo-FounderChargebacks911

JenniferJohannsenDirectorofRiskand

ComplianceClickBank

DonBushVPofMarkeHng

MelaynaGabiouSr.MarkeHngManager

Today’s Agenda

  How to reduce chargebacks related to criminal and friendly fraud

  How to improve bank and customer behavior through disputing your chargebacks

  A case study of how much ROI you can gain from fighting chargebacks

  Benefits of the Kount and Chargebacks911 partnership

Sources of Chargebacks

Chargebacks are Usually Labeled as Fraud. FACT: There are 3 Types of Fraud.

Today We’ll Review

Whattypeofchargebacksdoyoustrugglewiththemost?

PollingQuesHon

Sources of Criminal Fraud Chargebacks

Hotspots of Criminal Fraud

Criminal Fraud

Elements of Criminal Fraud

Opportunity

Fraudsters Tools

Easy-to-get Data

Multiple Opportunities

Mobile

HotProducts

Payment

EMVEasyTransfer

Indirect Consequences of Criminal Fraud

  Increased Manual Reviews   Increased False Positives   Slowed Growth   Constrict Sales Channel

Fraud Platform Collects and Creates

Massive Data

Collaborates Best-In-Class

Data Providers

Real-Time Machine Learning

Provides Best Practices and Fraud Expertise

Proprietary & Patented Fraud Screening Tech

Real-Time Fraud & Risk Data Orchestration Hub

Advanced AI Machine Learning Technology

Experienced Human Intelligence

A Multi-layer approach

Sources of Friendly Fraud Chargebacks

Friendly Fraud

Friendly Fraud Causes

Merchant Error

WhatisyourbiggestchallengewithdispuHngchargebacks?

PollingQuesHon

Case Study

  Top100InternetRetailer  Leaderindigitalecommerce

  6millionentrepreneursin190countries

  Over$4billioninsalessince2005  200millioncustomers

“Wewereexperiencingahigh-volumeofchargebackswithmerchantsthatemployrepeatmonthlysubscrip;ons,mul;plere-bills,andupsellfunnels.”

Case Study

  Generous60-refundpolicy  SomecustomerssHllfilechargebacksinsteadofrequesHngarefund

  Accesstodigitalproductsisusuallyimmediate,soinmanycasescustomergetsvalueevenifcharged-back

  Digitalgoodsdifficulttorepresentchargebacks

  Wesimplytookthechargeback

“Whilewehaveaclearandgenerous60-dayrefundpolicy,toomanycustomersappearedtobefilingchargebacksinsteadofreques;ngrefunds.”

Case Study

  Kountmanagedcriminalfraud,reducingchargebacksrelatedtofraudsters

  Kount&Chargebacks911soluHonreducedlossesrelatedtofriendlyfraud

  IniHalresultsshowedhowwerecoupedover$400,000inthefirst90days

  Re-presentmentsuccessrateabove70%

  NoincreaseinoperaHonalcost,headcount,etc.

“Wewereexperiencingahigh-volumeofchargebackswithmerchantsthatemployrepeatmonthlysubscrip;ons,mul;plere-bills,andupsellfunnels.”

TheBestSolu>onistheOneThatTargetstheTrueSourceoftheProblem.

ü  Analyzetrend(willthisconHnueorgrow?)ü  Differen;atesymptom(whatisthesymptomvs.source)

ü  IdenHfysourceü  Understandtheproblem

ü  CreateasoluHonü  TestthesoluHonü  Evaluateresultsü  DeploythesoluHonü  Duplicatesuccess

Solving the Problem in 3 Steps

Simple. Comprehensive. Effective.

  Recapture revenue from fraudulently filed disputes   Resolve errors with accurate feedback   Reduce chargebacks   Reduce issuer declines   Discover the underlying source   Enhance layered results   Receive intelligent feedback   Reverse friendly fraud trends   Improve overall results

  Chargeback Retrieval Service   Self-Service Portal   Fully Managed Service*

*Financially Guaranteed

Take the friendly out of fraud with 3 integrated options

Q & A fraudfighter@kount.com

MonicaEaton-CardoneCOOandCo-FounderChargebacks911

JenniferJohannsenDirectorofRiskand

ComplianceClickBank

DonBushVPofMarkeHng

MelaynaGabiouSr.MarkeHngManager

Finding Revenue in Friendly Fraud Losses Webinar

Data & Analytics

Transcript of Finding Revenue in Friendly Fraud Losses Webinar

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