Finding Revenue in Friendly Fraud Losses Webinar
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Transcript of Finding Revenue in Friendly Fraud Losses Webinar
#FraudFighterLive
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Presenters
MonicaEaton-CardoneCOOandCo-FounderChargebacks911
JenniferJohannsenDirectorofRiskand
ComplianceClickBank
DonBushVPofMarkeHng
Kount
MelaynaGabiouSr.MarkeHngManager
Kount
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Today’s Agenda
How to reduce chargebacks related to criminal and friendly fraud
How to improve bank and customer behavior through disputing your chargebacks
A case study of how much ROI you can gain from fighting chargebacks
Benefits of the Kount and Chargebacks911 partnership
Sources of Chargebacks
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Chargebacks are Usually Labeled as Fraud. FACT: There are 3 Types of Fraud.
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Today We’ll Review
22%
41%
2016
Whattypeofchargebacksdoyoustrugglewiththemost?
PollingQuesHon
Sources of Criminal Fraud Chargebacks
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Hotspots of Criminal Fraud
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Criminal Fraud
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Criminal Fraud
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Elements of Criminal Fraud
Data
Tools
Opportunity
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Fraudsters Tools
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Easy-to-get Data
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Multiple Opportunities
Mobile
HotProducts
Payment
EMVEasyTransfer
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Indirect Consequences of Criminal Fraud
Increased Manual Reviews Increased False Positives Slowed Growth Constrict Sales Channel
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Fraud Platform Collects and Creates
Massive Data
Collaborates Best-In-Class
Data Providers
Real-Time Machine Learning
Provides Best Practices and Fraud Expertise
Proprietary & Patented Fraud Screening Tech
Real-Time Fraud & Risk Data Orchestration Hub
Advanced AI Machine Learning Technology
Experienced Human Intelligence
A Multi-layer approach
Sources of Friendly Fraud Chargebacks
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Friendly Fraud
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Friendly Fraud Causes
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Friendly Fraud Causes
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Merchant Error
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Friendly Fraud Causes
WhatisyourbiggestchallengewithdispuHngchargebacks?
PollingQuesHon
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Case Study
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Case Study
Top100InternetRetailer Leaderindigitalecommerce
6millionentrepreneursin190countries
Over$4billioninsalessince2005 200millioncustomers
“Wewereexperiencingahigh-volumeofchargebackswithmerchantsthatemployrepeatmonthlysubscrip;ons,mul;plere-bills,andupsellfunnels.”
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Case Study
Generous60-refundpolicy SomecustomerssHllfilechargebacksinsteadofrequesHngarefund
Accesstodigitalproductsisusuallyimmediate,soinmanycasescustomergetsvalueevenifcharged-back
Digitalgoodsdifficulttorepresentchargebacks
Wesimplytookthechargeback
“Whilewehaveaclearandgenerous60-dayrefundpolicy,toomanycustomersappearedtobefilingchargebacksinsteadofreques;ngrefunds.”
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Case Study
Kountmanagedcriminalfraud,reducingchargebacksrelatedtofraudsters
Kount&Chargebacks911soluHonreducedlossesrelatedtofriendlyfraud
IniHalresultsshowedhowwerecoupedover$400,000inthefirst90days
Re-presentmentsuccessrateabove70%
NoincreaseinoperaHonalcost,headcount,etc.
“Wewereexperiencingahigh-volumeofchargebackswithmerchantsthatemployrepeatmonthlysubscrip;ons,mul;plere-bills,andupsellfunnels.”
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TheBestSolu>onistheOneThatTargetstheTrueSourceoftheProblem.
ü Analyzetrend(willthisconHnueorgrow?)ü Differen;atesymptom(whatisthesymptomvs.source)
ü IdenHfysourceü Understandtheproblem
ü CreateasoluHonü TestthesoluHonü Evaluateresultsü DeploythesoluHonü Duplicatesuccess
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Solving the Problem in 3 Steps
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Simple. Comprehensive. Effective.
Recapture revenue from fraudulently filed disputes Resolve errors with accurate feedback Reduce chargebacks Reduce issuer declines Discover the underlying source Enhance layered results Receive intelligent feedback Reverse friendly fraud trends Improve overall results
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Chargeback Retrieval Service Self-Service Portal Fully Managed Service*
*Financially Guaranteed
Take the friendly out of fraud with 3 integrated options
Q & A [email protected]
MonicaEaton-CardoneCOOandCo-FounderChargebacks911
JenniferJohannsenDirectorofRiskand
ComplianceClickBank
DonBushVPofMarkeHng
Kount
MelaynaGabiouSr.MarkeHngManager
Kount