Leonardo Intriago  Talent Solutions Consultant  LinkedIn

Finders keepers: how to target the best candidates before

your competition does

 Rosalin Marshall  Senior HR Business Partner  Sunglass Hut / Luxottica UK Retail

#intalent

Build

Build your brand, your followers, your

platform & talent pools

#intalent

Build Engage

Build your brand, your followers, your

platform & talent pools

Engage with them to position yourself front of mind and as

a thought leader.

#intalent

Build Engage Recruit

Build your brand, your followers, your

platform & talent pools

Engage with them to position yourself front of mind and as

a thought leader.

Recruit your followers with jobs that are relevant to them.

#intalent

Build Engage Recruit

Build your brand, your followers, your

platform & talent pools

Engage with them to position yourself front of mind and as

a thought leader.

Recruit your followers with jobs that are relevant to them.

#intalent

Thinking like a marketer

Why followers matter

Recruiting made easy

Agenda

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The world’s best recruiters think like the world’s best marketers.

 - Jeff Weiner, LinkedIn CEO

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Great recruiters think about jobs the way marketers think about products.

Strong brands move people toward purchase

long before they enter the store.

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Do you think people treat career decisions any less seriously?

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Every member travels a different path… ensure that you engage them at every touch point

Publishing content

Researching universities

Staying connected and networking

Gaining insights from Influencers

Participating in groups

Searching for jobs

#intalent

Lead by following

3X more likely to apply for jobs at companies they follow 10x more likely to share content distributed by companies they follow

Followers have a massive impact on your recruitment efforts

#intalent

Followers have a massive impact on your recruitment efforts

Engaged talent pool

Long-term relationships

Brand evangelists

79% of members are interested in

job opportunities from companies they follow

64% of followers would follow companies

“indefinitely”

61% of members are more likely to

share information as a result of following a company

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Build and engage

Awareness to your target audience directly in their news feed

Amplify the reach of your critical roles

LinkedIn APIs and plugins, and career page powered

by LinkedIn

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Job posted

Jobs are the fuel that engages your followers

Automatically update your followers when jobs are posted

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New hires followed your company before being hired

%

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Inbound followers are the key to your passive-interest talent pool.

Manage inbound followers

Save your search

Activate an alert

Use the Company followers filter

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Manage LinkedIn inbound talent

Save your search

Activate an alert Use the Joined filter

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Now, it is time to harvest

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InMail your Candidates

Organise your Candidates

Use the Linkedin Recruiter filters

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It is time to Recruit…

Prospecting

Developing

§  Search §  Refine §  Organise

§  Reach §  Interest §  Close

§  Build §  Interest §  Close R

educ

tion

in T

ime

to H

ire

Sourcing

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…or It is time to Pipeline  Three phases for an efficient pipeline workflow

how is targeting the best candidates before the competition?

The Sunglass Hut UK Project

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#intalent

Over 50 years of excellence

Creative Hubs

5 Stores

>7.000 Countries

130

People

74.000 OneSight Patients

>8MN Costumers

>60MN

Brands

>45 Manufactured

Frames

>75MN Group

1

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The best Brand Portfolio in the Industry

 License brands

Luxottica House brands

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Stores

3000 stores in airports

+50

People

17174

Stores

140 Flaghip Stores

Covent Garden Oxford Street

2

seasonal stores

60-70 Avrg. people

per store

5

Sunglass Hut  Around the world and in the UK & Ireland

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Sunglass Hut Project’s Ambition

•  Spread and strengthen Sunglass Hut’s Employer Brand through LinkedIn, selectively reaching and engaging retail professionals.

•  Set up an innovative, effective and efficient “Talent Acquisition Process‘” to support the development plan of the Sunglass Hut Stores Network.

•  Develop a strong “Talent Pipeline” to manage proactively the seasonality typical of the retail business.

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Sunglass Hut Strategy suggested by LinkedIn

Communication and Employer Branding Plan

Structure an Innovative “Social Sourcing” Process

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Build Engage Recruit

Build the Sunglass Hut presence on Linkedin to

communicate with consumers and

potential candidates

Engage with them, to position Sunglass Hut in front of mind

and as a leader in the sunglasses retail industry

Recruit from all the sources: followers, jobs

applications, checkin and massive InMail

campaigns

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Sunglass Hut Strategy suggested by LinkedIn

Building the presence of Sunglass Hut on Linkedin

Before April 2014, Sunglass Hut did not have an official

presence on Linkedin.

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Building the presence of Sunglass Hut on Linkedin

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+4500 Followers

+1500 Employees

Follow Us Permanent Ad

Updates to Followers

Regular updates to Followers

 Recruitment Ads Campaign was launched, followed by a Massive InMail to retail professionals Attracting and Engaging with new followers

#intalent

Follow «Sunglass Hut» Campaign

 The 1st company that uses LinkedIn's “Checkin App” inside the stores

Engaging and Recruiting candidates from the stores

Did you hear about my first LinkedIn recruit?

I found someone for Ashford via LinkedIn and is absolutely

amazing. HR made an offer this week and he accepted straight

away. So, LinkedIn does work and I

would encourage everyone to get on board.

Sarita, Store Manager Bluewater

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Engaging using other social media channels

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#intalent

 This approach has generated targeted leads in our Linkedin Recruiter Dabatase

Recruiting candidates from all sources

Sourcing within the database

(Passive Candidates)

Sourcing from Job Applications

(Active Candidates)

Talent Direct Leads

(Active/Passive Candidates)

Checkin Applications (Active Candidates)

Results

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57,2%

13,6%

2,7% 2,2% 2,1%

22,2%

Source: LinkedIn Company Pages Analytics

78% of the followers are from desired industries

Retail Apparel & Fashion Luxury & Goods Cosmetics Students Other

#intalent

An interesting pipeline to Recruit from

So far, leads from Checkin at Stores

+130 Leads from

Talent Direct InMail

+200

Vacancies filled via Linkedin

80% Applications coming from

Linkedin

95%

#intalent

Views from the job posted

+6000

Build Your follower growth

Engage

Followers with regular updates on your organization, culture, and opportunities

Recruit

Followers – they are your talent pipeline

Key takeaways

#intalent

#intalent