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Transcript of Finders Keepers: How to Target the Best Candidates Before Your Competition Does | Talent Connect...
Leonardo Intriago Talent Solutions Consultant LinkedIn
Finders keepers: how to target the best candidates before
your competition does
Rosalin Marshall Senior HR Business Partner Sunglass Hut / Luxottica UK Retail
#intalent
Build
Build your brand, your followers, your
platform & talent pools
#intalent
Build Engage
Build your brand, your followers, your
platform & talent pools
Engage with them to position yourself front of mind and as
a thought leader.
#intalent
Build Engage Recruit
Build your brand, your followers, your
platform & talent pools
Engage with them to position yourself front of mind and as
a thought leader.
Recruit your followers with jobs that are relevant to them.
#intalent
Build Engage Recruit
Build your brand, your followers, your
platform & talent pools
Engage with them to position yourself front of mind and as
a thought leader.
Recruit your followers with jobs that are relevant to them.
#intalent
Thinking like a marketer
Why followers matter
Recruiting made easy
Agenda
#intalent
The world’s best recruiters think like the world’s best marketers.
- Jeff Weiner, LinkedIn CEO
#intalent
Great recruiters think about jobs the way marketers think about products.
Strong brands move people toward purchase
long before they enter the store.
#intalent
Do you think people treat career decisions any less seriously?
#intalent
Every member travels a different path… ensure that you engage them at every touch point
Publishing content
Researching universities
Staying connected and networking
Gaining insights from Influencers
Participating in groups
Searching for jobs
#intalent
Lead by following
3X more likely to apply for jobs at companies they follow 10x more likely to share content distributed by companies they follow
Followers have a massive impact on your recruitment efforts
#intalent
Followers have a massive impact on your recruitment efforts
Engaged talent pool
Long-term relationships
Brand evangelists
79% of members are interested in
job opportunities from companies they follow
64% of followers would follow companies
“indefinitely”
61% of members are more likely to
share information as a result of following a company
#intalent
Build and engage
Awareness to your target audience directly in their news feed
Amplify the reach of your critical roles
LinkedIn APIs and plugins, and career page powered
by LinkedIn
#intalent
Job posted
Jobs are the fuel that engages your followers
Automatically update your followers when jobs are posted
#intalent
New hires followed your company before being hired
%
#intalent
Inbound followers are the key to your passive-interest talent pool.
Manage inbound followers
Save your search
Activate an alert
Use the Company followers filter
#intalent
Manage LinkedIn inbound talent
Save your search
Activate an alert Use the Joined filter
#intalent
Now, it is time to harvest
#intalent
InMail your Candidates
Organise your Candidates
Use the Linkedin Recruiter filters
#intalent
It is time to Recruit…
Prospecting
Developing
§ Search § Refine § Organise
§ Reach § Interest § Close
§ Build § Interest § Close R
educ
tion
in T
ime
to H
ire
Sourcing
#intalent
…or It is time to Pipeline Three phases for an efficient pipeline workflow
how is targeting the best candidates before the competition?
The Sunglass Hut UK Project
#intalent
#intalent
Over 50 years of excellence
Creative Hubs
5 Stores
>7.000 Countries
130
People
74.000 OneSight Patients
>8MN Costumers
>60MN
Brands
>45 Manufactured
Frames
>75MN Group
1
#intalent
The best Brand Portfolio in the Industry
License brands
Luxottica House brands
#intalent
Stores
3000 stores in airports
+50
People
17174
Stores
140 Flaghip Stores
Covent Garden Oxford Street
2
seasonal stores
60-70 Avrg. people
per store
5
Sunglass Hut Around the world and in the UK & Ireland
#intalent
Sunglass Hut Project’s Ambition
• Spread and strengthen Sunglass Hut’s Employer Brand through LinkedIn, selectively reaching and engaging retail professionals.
• Set up an innovative, effective and efficient “Talent Acquisition Process‘” to support the development plan of the Sunglass Hut Stores Network.
• Develop a strong “Talent Pipeline” to manage proactively the seasonality typical of the retail business.
#intalent
Sunglass Hut Strategy suggested by LinkedIn
Communication and Employer Branding Plan
Structure an Innovative “Social Sourcing” Process
#intalent
Build Engage Recruit
Build the Sunglass Hut presence on Linkedin to
communicate with consumers and
potential candidates
Engage with them, to position Sunglass Hut in front of mind
and as a leader in the sunglasses retail industry
Recruit from all the sources: followers, jobs
applications, checkin and massive InMail
campaigns
#intalent
Sunglass Hut Strategy suggested by LinkedIn
Building the presence of Sunglass Hut on Linkedin
Before April 2014, Sunglass Hut did not have an official
presence on Linkedin.
#intalent
Building the presence of Sunglass Hut on Linkedin
#intalent
+4500 Followers
+1500 Employees
Follow Us Permanent Ad
Updates to Followers
Regular updates to Followers
Recruitment Ads Campaign was launched, followed by a Massive InMail to retail professionals Attracting and Engaging with new followers
#intalent
Follow «Sunglass Hut» Campaign
The 1st company that uses LinkedIn's “Checkin App” inside the stores
Engaging and Recruiting candidates from the stores
Did you hear about my first LinkedIn recruit?
I found someone for Ashford via LinkedIn and is absolutely
amazing. HR made an offer this week and he accepted straight
away. So, LinkedIn does work and I
would encourage everyone to get on board.
Sarita, Store Manager Bluewater
#intalent
Engaging using other social media channels
#intalent
#intalent
This approach has generated targeted leads in our Linkedin Recruiter Dabatase
Recruiting candidates from all sources
Sourcing within the database
(Passive Candidates)
Sourcing from Job Applications
(Active Candidates)
Talent Direct Leads
(Active/Passive Candidates)
Checkin Applications (Active Candidates)
Results
#intalent
57,2%
13,6%
2,7% 2,2% 2,1%
22,2%
Source: LinkedIn Company Pages Analytics
78% of the followers are from desired industries
Retail Apparel & Fashion Luxury & Goods Cosmetics Students Other
#intalent
An interesting pipeline to Recruit from
So far, leads from Checkin at Stores
+130 Leads from
Talent Direct InMail
+200
Vacancies filled via Linkedin
80% Applications coming from
95%
#intalent
Views from the job posted
+6000
Build Your follower growth
Engage
Followers with regular updates on your organization, culture, and opportunities
Recruit
Followers – they are your talent pipeline
Key takeaways
#intalent
#intalent