An Event Apart Boston, MA June 23, 2009

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Findability

simple goals3

find your site

find stuff in your site

rediscover your site

Beyond SEO

Findability is not ...

Findability is ...

web standardsgreat content +

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findability blissweb standardsgreat content +

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The Standards Connection

Semantic Markup: machine readable

Accessibility: legible to search engines

Progressively Enhance: remove barriers

Microformats: re-discoverable

Semantic Message

“Aboutness”

Position Keywords

<title>

<h1>

<h2>&

friends

<em>

<strong>&

<a ...>here</a>

title=“here”

alt=“here”

More Keyword Placement

Your URL

Logo file name

Naturally in your content (<= 7%)

Keyword Research

WWMD, bitches?

&

delicious.com

adwords.google.com/select/KeywordToolExternal

Find YourCompetitors

The Case Study

OpenSearch.org

OpenSearch.org

Bad Karma?

mezzoblue.com/archives/2008/05/05/image_replac/

apple.com

Portable Content is Re-discoverable

soupstudios.com/contact/

Do search engines recognize microformats?

Direct Your Traffic

Checking Your Work

Ranks.nl

Ranks.nl

Sensational-SEO.com/

Sensational-SEO.com/

Will I get a ranking boost from validating?

Findable Websites AreSuccessful Websites

Your Clients Demand It

Thanks

http://buildingfindablewebsites.com

BuildingFindableWebsites.com

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