Findability Bliss Through Web Standards
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Transcript of Findability Bliss Through Web Standards
An Event Apart Boston, MA June 23, 2009
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Findability
simple goals3
find your site
find stuff in your site
rediscover your site
Beyond SEO
Findability is not ...
Findability is ...
web standardsgreat content +
=
findability blissweb standardsgreat content +
=
The Standards Connection
Semantic Markup: machine readable
Accessibility: legible to search engines
Progressively Enhance: remove barriers
Microformats: re-discoverable
Semantic Message
“Aboutness”
Position Keywords
<title>
<h1>
<h2>&
friends
<em>
<strong>&
<a ...>here</a>
title=“here”
alt=“here”
More Keyword Placement
Your URL
Logo file name
Naturally in your content (<= 7%)
Keyword Research
WWMD, bitches?
&
delicious.com
adwords.google.com/select/KeywordToolExternal
Find YourCompetitors
The Case Study
OpenSearch.org
OpenSearch.org
Bad Karma?
mezzoblue.com/archives/2008/05/05/image_replac/
apple.com
Portable Content is Re-discoverable
soupstudios.com/contact/
Do search engines recognize microformats?
Direct Your Traffic
Checking Your Work
Ranks.nl
Ranks.nl
Sensational-SEO.com/
Sensational-SEO.com/
Will I get a ranking boost from validating?
Findable Websites AreSuccessful Websites
Your Clients Demand It
Thanks
http://buildingfindablewebsites.com
BuildingFindableWebsites.com
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