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8/13/2019 Find Better Prospects Drive More Sales
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Find Better Prospects, Drive More Sales I www.cortera.com 8
So maybe its time for B2B
from the B2C model.
Arent the
two markets
fundamentally
diff
erent?
But theres one very
important similarity:
As with consumers,
how a company behaves
speaks volumes about its
propensity to buy your
products and services.
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Find Better Prospects, Drive More Sales I www.cortera.com 9
Welcome to advanced
B2B sales & marketing driven by Pioneered by Cortera, auto-generated Business Behavior Profiles enable the
rapid and reliable identification of B2B Lookalikes companies that look andactlike your customers to accelerate the marketing and sales process.
For the first time ever, you can automatically generate a Business Behavior Profile
for your customers, which will enable you to pinpoint out of a universe of millions
of organizations those companies who have the same ideal behavioral
characteristics. These lookalikes are your most valuable prospects: theyre
the companies with a demonstrated propensity to buy the stuffyou sell.
Demographic factors alone merely guide you to a large neighborhood of a
very large prospect universe. To sharply define your best prospects, you need
to know their behavior: what and how they are buying, who theyre hiring, how
theyre investing for the future, and other essential details that have been hidden
from view until now. Dem
ograph
ics
Busin
essB
ehavior
PurchasingBehaviorFinancial
Behavior
OnlineBehavior Hiring
Behavior
InvestmentBehavior
PaymentBehavior
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