Post on 19-Nov-2014
Class: S.Y.BMS
Class: S.Y.BMS
Submitted By:Submitted By:
SAM GroupSAM Group
Sushant Nadar Abhay PandeyMahesh Gowda
Sushant Nadar Abhay PandeyMahesh Gowda
“Serving People is Serving God”
MARKETING PLAN
Product Introduction
Marketing Research
Competition
4 “p’s” in Marketing
Swot Analysis
FINANCIAL PROJECTIONPRODUCT PLANProduct Design
About
Packaging.
Quality.
Cost sheet
Break Even Analysis
CONTENT
“Serving People is Serving God”
WHAT IS OUR PRODUCT?
Hygiene Affordable price
Diet
Food pouch Food pouch
“Annadan is Mahadan ”
WHY THIS PRODUCT?Only one such organization is existing in the market.
Many people in Mumbai are very much health concentrated.
Many are outstation. And many are bachelors.
Food pouch Food pouch
“Annadan is Mahadan ”
MARKETING PLAN
“Time is Money ”
Marketing Research
In Colleges In Industry Railway Compartments
“Work is worship ”
Competition They are our main competitors.
They are well-known and an brand image in the market.
Low budget and supports from govt.
“Unity is Power ”
What differs us from DABBA-WALAS.
We are providing hygienic food compare to them as we are working in the different manners.
Our price is less than there price.
We are packing in well known ZIP POUCH which keeps food fresh.
Food pouch
“Annadan is Mahadan ”
4 p’s of our business
Food pouch
Fresh food center
Banner
Pamphlets
Posters
“Serving People is Serving God”
FINANCIAL PROJECTION.
Start-up costs are approximated at Rs.60,000, which primarily consists of product costs and expenses associated with establishing a marketing program.
“Work is worship ”
Cost sheet.
START UP
Requirements
Start-up Expenses Per month
Rent Rs. 2500
Advertisement Rs. 800
Salary to Employee. Rs.15000
Other Expenses Rs.2000
Cost of Production. Rs 12000
Total Stat-up Expenses Rs.32,300
Cash Balance on Starting Date Rs.60,000
“Time is Money ”
We expect that we shall be able to sell Pouches @ 60 per pack to daily customers in Mumbai.Our costs per Pouch are as under: 50 Rs per pouch (on monthly basis 1000 Rs per combo pack). Thus contribution is Rs 30 per pack. Thus expected profit of daily sales would be Rs 20 per pack.
breakeven analysis.
“Annadan is Mahadan ”
SWOT ANALYSIS
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS“Serving People is Serving God”