Marketing plan final ppt
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![Page 1: Marketing plan final ppt](https://reader034.fdocuments.us/reader034/viewer/2022042723/58802e471a28ab9f0f8b6007/html5/thumbnails/1.jpg)
MARKETING PLAN FOR “GET FAMOUS” ANDROID APP
ByPrasun JhaISM Dhanbad
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Presentation Outline
1. Executive Summary Slides 3-42. Situation Analysis Slides 5-73. Goals Slide 84. Strategy Slides 9-135. Tactics Slides 14-186. Implementation Slides 19-227. Disclaimer Slide 23
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1. EXECUTIVE SUMMARY
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• Being liked and adored is a secret need and the Get Famous app aims to feed it. Going viral is as much about talent, hardwork and planning as much it is about luck.
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2. SITUATION ANALYSIS
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Company Overview
• This app will help people become famous by posting their special talents much like an app for India’s Got Talent.
• App download is free but has In-App purchases
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Target Customers
• People who have a special talent that can be presented to the world.
• Dancers, singers, writers, stunt performers, comedians, photographers and so on.
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3. GOALS
• To achieve 5000 downloads in the first month and 1 million by the end of first year.
• At least break even by the end of first year.
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4. STRATEGY
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Customers
• Artists and Performers who need a platform.
• Reality TV show participants like India’s Got Talent, Dance India Dance.
• The app will help market their talents.
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Collaborators
• Popular websites like 9gag.com
• Video streaming sites like youtube.com, dailymotion.com.
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Collaborator Value
• Increased quality and quantity of content.
• Increased awareness of their site.
• This will result in increase in ads for the site.
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Competitors
• Not many.• Gettalenty.com one of
them. Do not have an Android App.
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5. TACTICS
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SERVICE OFFERING
• Free version allows a person to post a video, photo, troll, article for free on the app. This gets posted on websites known to provide viral content.
• Paid version allows user to make use of tutors to help refine content.
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BRAND
• Get Famous is not a catchy name and a branding team required for the right name and logo.
• Slogan can be “Go Viral”.
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PRICING AND INCENTIVES
• Tutors get to set their own prices. We charge a commission of 10% on their earnings.
• Comprehensive rating and feedback of tutors will be publically available.
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COMMUNICATION
• Initial marketing to be done through social sites like Facebook and twitter.
• YouTube ads can be introduced gradually so as to target video uploaders.
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6. IMPLEMENTATION
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INFRASTRUCTURE
• Marketing Unit essential for growth.
• A company which promises to make people’s content viral has to go viral first.
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PROCESSES
• Will need funding initially for marketing purposes and app development.
• Collaborations with 9gag.com, YouTube and the like required.
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SCHEDULE
• Post funding, most of the collaborations and app development to be finished within the month.
• Marketing activities to go on simultanoeusly.
• Launch product at the end of month.
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DISCLAIMER
Created by Prasun Jha, ISM Dhanbad, during a marketing management
internship under Prof. Sameer Mathur, IIM Lucknow