Post on 05-Oct-2020
Tourism Monitor Switzerland 2013: Swiss Tourism Regions.
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 1
Filtered by:
No Filter
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 2
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-
landBern
Region Ticino Valais
Lucerne. Lake
Lucerne Region
Zurich Region
Market of origin.Market of origin (35 markets).
Switzerland
Germany
United Kingdom
Netherlands
France
USA
Belgium & Luxembourg
Italy
China
Other country
Nordics
Central Europe (CZ, HU, PL)
Russia
Gulf Countries (GCC)
Spain
India
Japan
SEA (ID, MY, SI, TH)
Australia
Taiwan
Canada
Brazil
Austria
Portugal
South Korea
56.2%
13.9%
3.1%
3.1%
3.0%
2.7%
2.2%
2.0%
1.6%
1.4%
1.0%
1.0%
0.9%
0.9%
0.8%
0.8%
0.8%
0.6%
0.6%
0.4%
0.4%
0.3%
0.3%
0.3%
0.3%
56.2%
13.9%
3.1%
3.1%
3.0%
2.7%
2.2%
2.0%
1.6%
1.4%
1.0%
1.0%
0.9%
0.9%
0.8%
0.8%
0.8%
0.6%
0.6%
0.4%
0.4%
0.3%
0.3%
0.3%
0.3%
24.8%
22.8%
4.7%
3.3%
3.4%
6.7%
2.7%
4.6%
2.0%
3.0%
1.0%
3.3%
2.5%
0.4%
2.1%
1.6%
1.8%
0.6%
1.2%
0.4%
1.0%
0.6%
0.5%
0.6%
0.9%
53.2%
10.6%
6.2%
5.1%
2.3%
3.8%
2.3%
0.6%
2.5%
0.9%
0.9%
0.5%
0.7%
2.2%
0.7%
1.0%
1.3%
1.0%
0.7%
0.7%
0.4%
0.3%
0.1%
0.1%
1.0%
64.4%
9.6%
3.4%
1.6%
7.9%
1.2%
1.2%
1.0%
0.4%
0.9%
0.8%
2.1%
0.3%
0.3%
1.3%
0.3%
0.2%
0.1%
0.2%
0.0%
0.4%
0.2%
0.3%
0.8%
0.0%
11.5%
6.7%
6.3%
1.2%
8.8%
5.0%
0.9%
4.3%
8.9%
6.4%
3.2%
3.1%
5.4%
5.0%
4.8%
3.5%
1.6%
2.2%
1.1%
0.7%
1.3%
1.4%
0.1%
1.2%
0.4%
30.7%
8.4%
5.5%
1.4%
13.7%
3.8%
4.6%
3.6%
4.0%
3.5%
1.6%
1.5%
2.1%
1.9%
2.2%
1.6%
0.8%
1.1%
0.8%
0.7%
1.1%
0.7%
0.3%
1.3%
0.4%
69.9%
16.7%
1.7%
2.6%
0.8%
0.9%
1.7%
2.0%
0.2%
0.4%
0.4%
0.5%
0.4%
0.1%
0.1%
0.1%
0.4%
0.1%
0.1%
0.1%
0.1%
0.1%
0.2%
0.1%
0.0%
61.7%
10.2%
2.2%
1.0%
7.1%
4.2%
1.8%
1.3%
0.3%
1.2%
0.9%
1.9%
0.5%
0.0%
0.8%
0.3%
0.3%
0.5%
0.8%
0.2%
0.6%
0.2%
0.3%
1.0%
0.0%
39.7%
28.3%
2.1%
8.5%
1.7%
2.8%
1.6%
3.0%
0.6%
1.9%
2.0%
1.3%
0.9%
0.4%
0.8%
0.2%
0.6%
0.4%
0.5%
0.1%
0.2%
0.2%
0.8%
0.3%
0.1%
32.4%
14.2%
3.2%
2.3%
6.2%
3.8%
1.9%
3.5%
2.9%
3.7%
1.7%
1.6%
1.8%
2.8%
2.2%
0.4%
3.0%
2.4%
1.7%
1.5%
0.4%
1.0%
0.3%
0.6%
0.5%
78.1%
10.8%
0.7%
1.2%
0.8%
1.2%
0.7%
2.0%
0.4%
0.7%
0.3%
0.3%
0.4%
0.3%
0.3%
0.1%
0.1%
0.1%
0.1%
0.2%
0.2%
0.2%
0.3%
0.2%
0.0%
68.7%
13.0%
2.3%
3.5%
2.3%
1.1%
2.9%
1.6%
0.4%
0.3%
0.6%
0.6%
0.2%
0.2%
0.3%
0.2%
0.3%
0.3%
0.2%
0.2%
0.2%
0.1%
0.2%
0.1%
0.1%
53.3%
10.4%
3.5%
2.3%
1.8%
5.9%
1.9%
1.3%
3.2%
1.2%
2.3%
0.5%
0.7%
0.7%
0.5%
2.1%
0.6%
1.5%
1.3%
0.5%
0.5%
0.4%
0.3%
0.2%
0.9%
8.7%
19.7%
6.6%
1.7%
3.0%
8.0%
1.2%
3.6%
5.3%
6.3%
2.8%
2.5%
3.6%
2.7%
2.3%
2.7%
3.2%
2.3%
2.5%
1.4%
1.3%
1.8%
1.2%
0.4%
0.7%
N=13884 N=13884 N=458 N=1915 N=207 N=745 N=828 N=1855 N=314 N=939 N=447 N=749 N=1775 N=1015 N=1398
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 3
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-
landBern
Region Ticino Valais
Lucerne. Lake
Lucerne Region
Zurich Region
Market of origin.Market of origin (35 markets).
Mexico
Turkey
Israel
South Africa
New Zealand
Greece
Romania
Ukraine
Slovakia
Philippines
0.2%
0.2%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.2%
0.2%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
1.7%
0.8%
0.0%
0.2%
0.2%
0.4%
0.0%
0.1%
0.2%
0.1%
0.1%
0.2%
0.2%
0.1%
0.0%
0.0%
0.0%
0.0%
0.0%
0.7%
0.0%
0.0%
0.0%
0.2%
0.1%
0.0%
0.0%
0.0%
0.0%
1.5%
1.1%
0.4%
0.1%
0.2%
0.6%
0.3%
0.4%
0.2%
0.5%
0.6%
0.6%
0.0%
0.2%
0.4%
0.4%
0.4%
0.2%
0.1%
0.1%
0.1%
0.0%
0.1%
0.1%
0.0%
0.0%
0.0%
0.0%
0.1%
0.0%
0.3%
0.1%
0.0%
0.0%
0.1%
0.1%
0.1%
0.0%
0.1%
0.0%
0.1%
0.1%
0.1%
0.1%
0.0%
0.2%
0.2%
0.1%
0.1%
0.1%
0.8%
1.3%
0.3%
0.3%
0.0%
0.6%
0.3%
0.3%
0.0%
0.1%
0.0%
0.0%
0.1%
0.1%
0.0%
0.0%
0.0%
0.1%
0.0%
0.0%
0.0%
0.1%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.5%
0.2%
0.2%
0.3%
0.2%
0.0%
0.1%
0.2%
0.1%
0.2%
0.7%
0.8%
0.2%
0.7%
0.5%
0.3%
0.2%
0.4%
0.3%
0.4%
N=13884 N=13884 N=458 N=1915 N=207 N=745 N=828 N=1855 N=314 N=939 N=447 N=749 N=1775 N=1015 N=1398
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 4
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Market of origin.Market of origin (3 market groups).
CH
Other Europe
Outside Europe
56.2%
32.6%
11.2%
56.2%
32.6%
11.2%
24.8%
53.3%
21.9%
53.2%
30.6%
16.2%
64.4%
30.9%
4.7%
11.5%
48.9%
39.5%
30.7%
48.1%
21.3%
69.9%
27.4%
2.6%
61.7%
29.4%
8.9%
39.7%
52.2%
8.1%
32.4%
41.6%
26.0%
78.1%
18.4%
3.5%
68.7%
27.7%
3.6%
53.3%
26.6%
20.1%
8.7%
51.6%
39.7%
N=13884 N=13884 N=458 N=1915 N=207 N=745 N=828 N=1855 N=314 N=939 N=447 N=749 N=1775 N=1015 N=1398
Tourism zone.Tourism zone.
Alpine
Small City
Big City
Rural
62.2%
22.3%
14.2%
1.3%
62.2%
22.3%
14.2%
1.3%
0.0%
3.9%
96.1%
0.0%
95.8%
4.2%
0.0%
0.0%
22.2%
55.4%
0.0%
22.4%
0.0%
0.0%
100.0%
0.0%
19.9%
36.5%
43.6%
0.0%
100.0%
0.0%
0.0%
0.0%
0.0%
100.0%
0.0%
0.0%
47.1%
40.8%
0.0%
12.1%
0.0%
20.1%
79.3%
0.5%
6.3%
92.7%
0.0%
1.0%
100.0%
0.0%
0.0%
0.0%
70.1%
29.1%
0.0%
0.8%
0.0%
22.8%
76.9%
0.3%
N=12671 N=12671 N=458 N=1918 N=207 N=749 N=829 N=1860 N=315 N=943 N=450 N=749 N=1775 N=1016 N=null
Season.Season.
Winter
Summer
45.1%
54.9%
45.1%
54.9%
39.4%
60.6%
47.3%
52.7%
22.1%
77.9%
48.3%
51.7%
39.6%
60.4%
55.7%
44.3%
40.3%
59.7%
33.0%
67.0%
36.3%
63.7%
19.7%
80.3%
59.4%
40.6%
57.6%
42.4%
41.3%
58.7%
N=13924 N=13924 N=458 N=1918 N=207 N=749 N=829 N=1860 N=315 N=943 N=450 N=749 N=1775 N=1016 N=1402
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 5
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Accommodation.Type of accommodation.
Hotel/health resort/clinic
Supplemantary accommodation
41.8%
58.2%
41.8%
58.2%
40.1%
59.9%
46.6%
53.4%
33.8%
66.2%
45.5%
54.5%
41.3%
58.7%
47.2%
52.8%
29.6%
70.4%
41.3%
58.7%
41.9%
58.1%
45.5%
54.5%
37.9%
62.1%
49.6%
50.4%
43.1%
56.9%
N=13879 N=13879 N=458 N=1915 N=207 N=746 N=828 N=1859 N=313 N=942 N=447 N=749 N=1771 N=1013 N=1397
Type of accommodation.
Accommodation for groups
Bed & Breakfast
Campground
Flat of friends/relatives
Hotel/health resort/clinic
Mountain hut/Swiss Alpine Club
Own holiday apartment
Rented holiday apartment
Youth hostel/backpacking
other
1.9%
2.9%
4.6%
15.7%
41.8%
0.9%
8.2%
18.4%
4.0%
1.6%
1.9%
2.9%
4.6%
15.7%
41.8%
0.9%
8.2%
18.4%
4.0%
1.6%
0.2%
4.8%
1.1%
34.7%
40.1%
0.0%
3.3%
3.3%
10.9%
1.8%
2.5%
4.1%
4.6%
9.3%
46.6%
1.5%
7.8%
18.2%
4.2%
1.2%
2.8%
10.8%
9.6%
28.4%
33.8%
0.0%
2.4%
5.8%
1.3%
5.2%
1.9%
3.5%
0.9%
28.4%
45.5%
0.8%
1.8%
4.8%
10.6%
1.8%
1.6%
3.5%
4.1%
30.0%
41.3%
0.2%
3.2%
7.7%
4.0%
4.3%
1.8%
1.4%
2.4%
8.9%
47.2%
0.7%
13.9%
20.8%
2.3%
0.6%
1.1%
3.0%
12.5%
25.9%
29.6%
0.0%
0.3%
1.3%
24.8%
1.5%
1.2%
4.0%
4.1%
19.4%
41.3%
2.2%
5.5%
18.5%
2.2%
1.7%
0.8%
4.7%
0.9%
34.1%
41.9%
1.2%
1.3%
4.6%
8.0%
2.5%
0.2%
4.8%
14.6%
10.6%
45.5%
0.5%
7.1%
9.0%
6.8%
1.0%
1.7%
1.1%
2.4%
7.9%
37.9%
0.8%
8.6%
38.1%
0.9%
0.5%
4.1%
1.9%
3.3%
9.0%
49.6%
1.1%
9.6%
17.2%
2.7%
1.5%
0.9%
2.8%
0.6%
37.3%
43.1%
0.2%
1.2%
4.2%
7.4%
2.3%
N=13879 N=13879 N=458 N=1915 N=207 N=746 N=828 N=1859 N=313 N=942 N=447 N=749 N=1771 N=1013 N=1397
Hotel classification.
1*
2*
3*
4*
5*
No Category
0.4%
5.1%
50.1%
33.9%
7.4%
3.0%
0.4%
5.1%
50.1%
33.9%
7.4%
3.0%
0.8%
5.8%
52.4%
28.5%
11.1%
1.6%
0.0%
3.8%
44.3%
42.4%
7.8%
1.6%
0.9%
1.9%
62.4%
33.5%
0.0%
1.4%
0.9%
7.7%
42.0%
38.1%
10.3%
1.1%
0.1%
4.3%
48.8%
33.5%
12.7%
0.7%
0.3%
3.8%
48.3%
37.4%
6.7%
3.5%
1.5%
9.2%
66.5%
20.3%
1.7%
0.9%
0.6%
4.5%
59.3%
25.3%
8.4%
1.8%
1.7%
2.8%
53.2%
36.4%
5.0%
1.0%
0.6%
9.5%
49.5%
29.6%
8.5%
2.4%
0.3%
5.1%
57.4%
28.9%
6.0%
2.4%
0.5%
3.8%
45.6%
38.5%
6.1%
5.5%
0.8%
4.2%
36.0%
44.2%
11.4%
3.4%
N=5293 N=5293 N=140 N=774 N=50 N=335 N=293 N=817 N=72 N=325 N=172 N=312 N=668 N=499 N=571
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 6
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Length of stay.Length of stay.
1-3 nights
4-7 nights
8+ nights
29.5%
43.0%
27.5%
29.5%
43.0%
27.5%
52.1%
28.1%
19.8%
27.8%
43.0%
29.3%
43.6%
36.0%
20.4%
36.5%
35.0%
28.5%
30.1%
44.1%
25.9%
21.2%
47.8%
31.0%
42.0%
38.7%
19.3%
33.7%
42.0%
24.3%
32.3%
35.0%
32.7%
43.3%
35.5%
21.2%
20.3%
50.7%
29.0%
36.1%
41.5%
22.4%
37.5%
37.9%
24.6%
N=13110 N=13110 N=413 N=1840 N=201 N=668 N=764 N=1819 N=297 N=895 N=403 N=698 N=1726 N=948 N=1270
Touring.Touring.
Staying in one particular place in Switzerland
Touring within Switzerland
Touring within Europe
78.8%
13.4%
7.8%
78.8%
13.4%
7.8%
65.9%
19.2%
15.0%
78.0%
13.5%
8.5%
76.7%
18.7%
4.6%
45.3%
29.8%
25.0%
61.9%
24.9%
13.2%
91.5%
6.6%
1.9%
65.5%
30.0%
4.5%
70.8%
16.6%
12.6%
50.3%
31.2%
18.5%
84.2%
10.7%
5.1%
92.5%
5.7%
1.8%
73.6%
12.8%
13.6%
45.9%
28.1%
26.0%
N=13894 N=13894 N=458 N=1915 N=207 N=746 N=829 N=1858 N=314 N=942 N=448 N=749 N=1774 N=1015 N=1399
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 7
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Means of transport.Means of transport to Switzerland from abroad (across the border).
Did not arrive from abroad
Car
Air
Train
Bus
Motorhome/camper/van
Other
56.4%
19.2%
14.0%
6.7%
2.2%
0.8%
0.7%
56.4%
19.2%
14.0%
6.7%
2.2%
0.8%
0.7%
24.9%
14.8%
32.0%
20.2%
4.8%
0.5%
2.7%
53.3%
20.3%
15.7%
8.0%
1.5%
1.2%
0.1%
64.4%
16.4%
12.0%
3.4%
1.9%
1.5%
0.4%
11.6%
10.8%
53.9%
16.9%
5.5%
0.8%
0.4%
30.8%
21.9%
29.1%
11.5%
3.7%
1.2%
1.8%
70.0%
19.9%
4.8%
3.1%
1.5%
0.6%
0.2%
62.1%
16.0%
13.0%
7.5%
0.6%
0.5%
0.3%
39.7%
32.2%
12.9%
7.0%
2.0%
1.2%
4.9%
32.8%
21.0%
27.7%
14.5%
3.3%
0.6%
0.1%
78.2%
12.7%
3.3%
3.3%
0.7%
1.5%
0.2%
68.9%
19.4%
5.9%
3.9%
1.3%
0.4%
0.2%
53.3%
15.1%
17.0%
7.8%
5.8%
0.4%
0.5%
8.8%
17.4%
48.4%
19.4%
4.4%
0.6%
1.1%
N=13830 N=13830 N=455 N=1906 N=206 N=743 N=823 N=1855 N=312 N=940 N=442 N=745 N=1765 N=1015 N=1389
Airport in Switzerland.
Airport Zurich
Aéroport International de Genève
Euro-Airport Basel Moulhouse Freiburg
Lugano Airport
Flughafen Bern-Belp
Engadin Airport
Business Airport St. Gallen
54.1%
36.7%
8.5%
0.4%
0.2%
0.1%
0.0%
54.1%
36.7%
8.5%
0.4%
0.2%
0.1%
0.0%
28.6%
4.8%
66.3%
0.0%
0.3%
0.0%
0.0%
62.4%
29.7%
7.6%
0.0%
0.3%
0.0%
0.0%
34.6%
55.9%
9.5%
0.0%
0.0%
0.0%
0.0%
11.9%
87.1%
0.8%
0.2%
0.0%
0.0%
0.0%
18.3%
80.6%
0.8%
0.3%
0.0%
0.0%
0.0%
80.9%
11.5%
6.6%
0.0%
0.0%
1.0%
0.0%
53.8%
26.8%
19.4%
0.0%
0.0%
0.0%
0.0%
82.5%
13.3%
3.1%
0.0%
0.0%
0.0%
1.2%
63.5%
19.7%
13.6%
0.0%
3.2%
0.0%
0.0%
61.4%
16.3%
8.7%
13.6%
0.0%
0.0%
0.0%
40.7%
53.9%
5.5%
0.0%
0.0%
0.0%
0.0%
81.4%
9.8%
8.4%
0.0%
0.4%
0.0%
0.0%
90.9%
4.6%
4.4%
0.0%
0.0%
0.0%
0.0%
N=4101 N=4101 N=221 N=545 N=59 N=478 N=375 N=212 N=69 N=171 N=185 N=85 N=317 N=352 N=765
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 8
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Means of transport.Airline.
Swiss International Airlines
EasyJet
Lufthansa
British Airways
Emirates
KLM Royal Dutch Airlines
Air France
United Airlines
Aeroflot Russian Airlines
Air Berlin
Finnair
Turkish Airlines
Other
Iberia
Qatar Airways
SAS Scandinavian Airlines
Thai Airways
Singapore Airlines
Delta Airlines
Air Canada
TAP Portugal
American Airlines
US Airways
Etihad Airways
Aer Lingus
LOT Polish Airlines
Brussels Airlines
25.6%
18.7%
5.8%
5.0%
3.9%
3.2%
2.4%
2.4%
2.3%
1.8%
1.7%
1.7%
1.5%
1.4%
1.4%
1.3%
1.2%
1.2%
1.2%
1.2%
1.1%
1.1%
0.8%
0.7%
0.6%
0.6%
0.6%
25.6%
18.7%
5.8%
5.0%
3.9%
3.2%
2.4%
2.4%
2.3%
1.8%
1.7%
1.7%
1.5%
1.4%
1.4%
1.3%
1.2%
1.2%
1.2%
1.2%
1.1%
1.1%
0.8%
0.7%
0.6%
0.6%
0.6%
18.2%
40.0%
7.5%
4.7%
1.9%
4.0%
2.3%
0.5%
0.4%
1.0%
1.4%
5.0%
0.7%
0.0%
0.4%
0.0%
0.7%
1.1%
0.7%
0.2%
0.0%
2.5%
1.0%
0.0%
0.2%
0.0%
0.7%
29.6%
18.7%
4.9%
5.7%
5.6%
4.6%
1.7%
1.9%
3.0%
1.0%
0.8%
0.5%
1.2%
0.4%
1.6%
1.6%
1.6%
0.2%
1.9%
1.1%
0.1%
2.1%
0.5%
1.1%
0.6%
0.3%
0.3%
18.9%
37.8%
3.0%
5.7%
3.1%
0.0%
2.3%
3.8%
0.0%
3.3%
0.0%
2.1%
0.0%
2.2%
0.0%
0.0%
0.0%
0.0%
1.9%
2.2%
3.1%
0.0%
0.0%
0.0%
2.3%
2.1%
1.7%
16.0%
24.8%
8.3%
3.0%
5.0%
2.8%
3.5%
1.6%
4.2%
0.5%
3.2%
2.3%
1.9%
2.9%
1.3%
1.0%
0.4%
0.5%
0.0%
0.9%
1.4%
0.0%
0.3%
1.3%
1.4%
1.9%
0.3%
17.0%
28.7%
4.5%
4.2%
4.1%
2.0%
2.2%
3.7%
2.6%
0.0%
1.3%
2.6%
1.9%
1.6%
2.7%
0.9%
0.5%
0.6%
2.0%
1.5%
1.5%
0.0%
0.3%
0.4%
0.6%
0.2%
1.3%
34.8%
16.0%
8.0%
6.8%
1.5%
2.9%
1.2%
2.4%
2.6%
4.4%
0.9%
0.6%
1.2%
0.3%
0.2%
2.2%
0.2%
0.5%
1.5%
2.3%
0.6%
1.7%
1.1%
0.0%
0.0%
0.0%
0.0%
35.3%
16.9%
2.0%
7.8%
4.5%
7.2%
3.2%
1.7%
0.0%
1.9%
1.5%
0.8%
0.0%
0.8%
0.0%
1.5%
0.9%
0.0%
2.4%
0.8%
2.7%
0.0%
5.1%
0.8%
0.0%
0.0%
0.0%
29.6%
4.7%
3.8%
7.0%
2.5%
5.9%
1.7%
2.4%
4.3%
3.9%
1.8%
0.5%
0.8%
3.0%
0.5%
3.1%
0.8%
2.1%
0.6%
3.2%
2.7%
2.6%
2.2%
2.3%
0.5%
0.0%
0.4%
21.8%
17.7%
9.4%
4.5%
2.2%
4.0%
2.6%
1.8%
0.4%
1.0%
0.4%
2.1%
1.7%
2.2%
2.1%
0.0%
4.8%
2.2%
1.5%
0.3%
0.2%
0.6%
1.5%
0.8%
0.4%
1.0%
1.6%
26.7%
12.1%
5.6%
3.4%
7.3%
2.9%
1.8%
6.1%
1.5%
4.9%
1.1%
0.6%
1.9%
1.9%
0.0%
0.0%
0.0%
2.8%
1.2%
0.7%
6.6%
3.0%
0.0%
0.0%
0.0%
1.6%
0.0%
23.5%
19.6%
3.9%
6.7%
1.5%
3.5%
3.7%
2.1%
1.6%
0.9%
1.1%
1.5%
2.9%
0.2%
0.8%
1.7%
1.7%
2.0%
0.5%
0.5%
0.9%
0.4%
1.3%
1.4%
0.0%
0.6%
1.0%
26.5%
12.7%
4.4%
7.1%
3.8%
2.9%
3.5%
2.2%
2.1%
1.7%
2.4%
1.2%
1.9%
0.7%
2.9%
1.9%
2.9%
2.4%
2.8%
0.5%
0.3%
2.3%
1.1%
0.1%
1.1%
0.0%
0.0%
33.2%
8.7%
6.6%
3.3%
4.3%
2.4%
1.4%
2.0%
1.8%
2.5%
1.9%
1.9%
1.0%
2.5%
1.7%
2.0%
1.3%
2.1%
1.0%
1.4%
1.3%
0.9%
0.9%
0.3%
0.5%
0.6%
0.5%
N=4244 N=4244 N=224 N=561 N=61 N=480 N=377 N=231 N=74 N=176 N=194 N=87 N=324 N=366 N=794
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 9
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Means of transport.Airline. (cont.)
Germanwings
Austrian Airlines
Saudia
Wizz Air
Alitalia
Pegasus Airlines
Swiss Charter
Air Baltic
Edelweiss Air/(Swiss Leisure flights LX8000-LX9999)
Korean Air
Czech Airlines
Adria Airways
Norwegian Air Shuttle
Ukraine International Airlines
El Al Israel Airlines
Helvetic Airways
Hainan Airlines
Vueling
Transavia Airlines
Tunisair
Oman Air
Jet2.com
SunExpress
Flybe
Bmi
Air Europa
Niki
0.6%
0.5%
0.5%
0.4%
0.4%
0.4%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.1%
0.6%
0.5%
0.5%
0.4%
0.4%
0.4%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.3%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.2%
0.1%
0.0%
0.5%
0.0%
0.7%
0.0%
1.3%
0.0%
0.0%
0.0%
0.6%
0.0%
0.0%
0.0%
0.0%
0.6%
0.0%
0.0%
0.0%
0.0%
0.0%
0.2%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.5%
0.7%
1.4%
0.1%
0.3%
0.0%
0.0%
0.2%
0.0%
0.1%
0.0%
0.3%
0.0%
0.2%
0.4%
0.0%
0.2%
0.1%
0.0%
0.0%
0.3%
0.6%
0.0%
0.5%
0.0%
0.2%
0.0%
0.0%
0.0%
0.0%
3.3%
0.0%
0.0%
0.0%
0.0%
1.2%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.6%
1.2%
1.3%
0.8%
0.5%
0.0%
0.4%
0.0%
0.3%
0.1%
0.2%
0.6%
0.3%
0.2%
0.0%
0.2%
0.0%
0.0%
0.0%
0.0%
0.2%
0.0%
0.0%
0.0%
0.1%
0.0%
0.0%
1.1%
0.4%
0.8%
1.1%
0.2%
0.2%
0.0%
0.2%
0.2%
0.0%
0.0%
1.3%
0.4%
0.1%
0.3%
0.2%
0.2%
0.5%
0.6%
0.0%
0.0%
0.0%
0.0%
0.0%
0.4%
0.0%
0.0%
0.6%
0.0%
0.0%
0.7%
0.0%
0.4%
0.3%
0.8%
0.8%
0.0%
0.3%
0.0%
0.0%
0.5%
0.0%
0.0%
0.2%
0.0%
0.0%
0.0%
0.0%
0.7%
0.0%
0.4%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.9%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.7%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.8%
0.0%
0.0%
0.8%
0.0%
0.9%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.4%
0.4%
0.2%
0.0%
1.3%
0.9%
0.0%
0.4%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
1.4%
0.0%
0.0%
1.6%
0.0%
0.0%
0.4%
0.0%
1.0%
2.1%
0.0%
0.0%
0.4%
0.7%
0.2%
0.0%
0.0%
0.0%
0.4%
0.0%
0.0%
0.0%
0.0%
0.3%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
1.4%
2.2%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
1.0%
0.2%
0.0%
0.0%
0.0%
0.0%
1.2%
0.0%
0.6%
0.0%
0.0%
0.3%
0.3%
0.2%
0.0%
1.3%
0.2%
0.0%
1.0%
1.8%
0.0%
1.2%
0.0%
1.3%
0.3%
0.4%
0.4%
1.1%
0.6%
0.0%
0.3%
0.5%
0.1%
0.3%
0.0%
0.6%
0.7%
0.2%
0.0%
0.0%
0.3%
0.6%
0.4%
0.2%
0.4%
0.0%
0.0%
0.1%
0.0%
0.0%
0.0%
0.0%
0.2%
0.5%
1.9%
0.9%
0.2%
0.3%
0.4%
0.5%
0.1%
0.7%
0.4%
0.3%
1.2%
0.5%
0.1%
0.3%
0.0%
0.2%
0.7%
0.5%
0.0%
0.0%
0.8%
0.0%
0.2%
0.0%
0.3%
0.2%
0.5%
N=4244 N=4244 N=224 N=561 N=61 N=480 N=377 N=231 N=74 N=176 N=194 N=87 N=324 N=366 N=794
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 10
Filtered by: No Filter
All Tourists
(non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Means of transport.Airline. (cont.)
TUIfly
Air Transat
Luxair
Air Malta
Belair Airlines
Royal Air Maroc
Blue1
SkyWork
Qantas Airways
Darwin Airline
Egypt Air
Middle East Airlines
Air Algérie
Blue Islands
Iceland Express
Royal Jordanian
JAT Airways
Bulgaria Air
JAL Japan Airlines
Croatia Airlines
Rossiya Airlines
Cyprus Airways
Montenegro Airlines
WOW Air
City Airline
Air Arabia
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.1%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.3%
0.2%
0.0%
0.3%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.3%
0.0%
0.0%
0.2%
0.0%
0.0%
0.3%
0.0%
0.0%
0.0%
0.1%
0.0%
0.0%
0.0%
0.2%
0.0%
0.2%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
0.5%
0.0%
0.2%
0.2%
0.0%
0.0%
0.4%
0.2%
0.2%
0.2%
0.0%
0.2%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.2%
0.0%
0.0%
0.0%
0.0%
0.0%
0.3%
0.6%
0.2%
0.0%
0.2%
0.0%
0.0%
0.0%
0.0%
0.2%
0.4%
0.4%
0.0%
0.0%
0.0%
0.0%
0.0%
0.2%
0.2%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.2%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.5%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.5%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.4%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.4%
0.2%
1.8%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.8%
0.0%
0.0%
1.1%
0.0%
0.0%
0.0%
0.0%
0.0%
0.8%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.7%
0.2%
0.0%
0.2%
0.7%
0.2%
0.0%
0.0%
0.2%
0.0%
0.0%
0.2%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.4%
0.2%
0.0%
0.6%
0.0%
0.2%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
0.0%
0.0%
0.0%
0.2%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.2%
0.0%
0.0%
0.1%
0.0%
0.0%
0.0%
0.0%
0.0%
0.0%
0.1%
0.1%
0.1%
0.1%
0.0%
0.2%
0.0%
0.1%
0.1%
0.0%
0.0%
N=4244 N=4244 N=224 N=561 N=61 N=480 N=377 N=231 N=74 N=176 N=194 N=87 N=324 N=366 N=794
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 11
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Means of transport.Means of transport within Switzerland: train.
Yes
No
43.7%
56.3%
43.7%
56.3%
62.4%
37.6%
49.4%
50.6%
45.6%
54.4%
62.9%
37.1%
53.6%
46.4%
34.8%
65.2%
55.2%
44.8%
34.9%
65.1%
58.3%
41.7%
42.4%
57.6%
38.2%
61.8%
40.0%
60.0%
69.7%
30.3%
N=13924 N=13924 N=458 N=1918 N=207 N=749 N=829 N=1860 N=315 N=943 N=450 N=749 N=1775 N=1016 N=1402
Means of transport within Switzerland: bus, postal bus, motorcoach.
Yes
No
25.3%
74.7%
25.3%
74.7%
40.6%
59.4%
26.2%
73.8%
23.0%
77.0%
45.9%
54.1%
31.4%
68.6%
20.6%
79.4%
21.9%
78.1%
19.5%
80.5%
26.1%
73.9%
20.4%
79.6%
23.8%
76.2%
25.3%
74.7%
35.6%
64.4%
N=13924 N=13924 N=458 N=1918 N=207 N=749 N=829 N=1860 N=315 N=943 N=450 N=749 N=1775 N=1016 N=1402
Means of transport within Switzerland: private transport (e.g. car, motorhome).
Yes
No
64.0%
36.0%
64.0%
36.0%
33.6%
66.4%
64.5%
35.5%
65.2%
34.8%
31.4%
68.6%
52.7%
47.3%
73.7%
26.3%
48.4%
51.6%
70.1%
29.9%
50.8%
49.2%
65.2%
34.8%
70.2%
29.8%
64.1%
35.9%
39.2%
60.8%
N=13924 N=13924 N=458 N=1918 N=207 N=749 N=829 N=1860 N=315 N=943 N=450 N=749 N=1775 N=1016 N=1402
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 12
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Daily expenditure.Daily expenditure (7 categories).
<50 CHF
50-99 CHF
100-149 CHF
150-199 CHF
200-249 CHF
250-399 CHF
400 + CHF
10.9%
24.3%
22.6%
14.3%
12.4%
10.7%
4.9%
10.9%
24.3%
22.6%
14.3%
12.4%
10.7%
4.9%
13.9%
33.0%
18.6%
8.1%
11.7%
9.3%
5.4%
7.2%
19.1%
22.9%
15.4%
16.0%
12.7%
6.7%
16.8%
29.2%
19.4%
13.7%
11.3%
6.6%
3.1%
12.9%
27.8%
21.6%
11.3%
10.3%
7.3%
8.8%
17.9%
24.1%
20.0%
10.5%
10.7%
9.8%
6.9%
8.8%
18.9%
22.4%
17.5%
14.1%
12.9%
5.2%
14.5%
29.7%
25.9%
16.0%
8.9%
3.6%
1.4%
12.8%
28.8%
24.9%
11.5%
11.8%
6.9%
3.3%
12.6%
28.0%
24.0%
13.2%
9.2%
9.8%
3.3%
10.0%
26.4%
22.4%
14.1%
12.3%
10.2%
4.6%
8.2%
23.4%
24.3%
15.1%
12.5%
12.3%
4.1%
7.2%
26.3%
22.9%
12.5%
11.3%
13.4%
6.4%
12.7%
24.0%
21.8%
13.3%
11.9%
9.9%
6.3%
N=13729 N=13729 N=452 N=1892 N=201 N=742 N=822 N=1834 N=314 N=934 N=445 N=745 N=1754 N=1004 N=1379
High spender (yes/no).
Yes
No
15.6%
84.4%
15.6%
84.4%
14.7%
85.3%
19.4%
80.6%
9.7%
90.3%
16.1%
83.9%
16.7%
83.3%
18.1%
81.9%
5.0%
95.0%
10.2%
89.8%
13.0%
87.0%
14.8%
85.2%
16.4%
83.6%
19.8%
80.2%
16.2%
83.8%
N=13729 N=13729 N=452 N=1892 N=201 N=742 N=822 N=1834 N=314 N=934 N=445 N=745 N=1754 N=1004 N=1379
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 13
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Socio-demographics.Best ager.
16-55 years
56+ years
76.5%
23.5%
76.5%
23.5%
83.6%
16.4%
74.2%
25.8%
71.6%
28.4%
88.5%
11.5%
78.5%
21.5%
73.2%
26.8%
83.5%
16.5%
73.4%
26.6%
86.1%
13.9%
81.4%
18.6%
72.1%
27.9%
82.0%
18.0%
84.2%
15.8%
N=13777 N=13777 N=454 N=1901 N=207 N=739 N=820 N=1838 N=313 N=939 N=445 N=741 N=1760 N=999 N=1386
Family.
Non-family
Family
72.7%
27.3%
72.7%
27.3%
84.8%
15.2%
76.7%
23.3%
78.3%
21.7%
86.8%
13.2%
77.3%
22.7%
67.0%
33.0%
71.7%
28.3%
68.3%
31.7%
83.6%
16.4%
80.1%
19.9%
65.4%
34.6%
68.3%
31.7%
86.8%
13.2%
N=13873 N=13873 N=456 N=1915 N=207 N=749 N=828 N=1859 N=315 N=935 N=447 N=749 N=1773 N=1016 N=1395
Sex.
Male
Female
51.3%
48.7%
51.3%
48.7%
51.0%
49.0%
56.0%
44.0%
44.1%
55.9%
47.5%
52.5%
49.4%
50.6%
52.8%
47.2%
50.8%
49.2%
49.5%
50.5%
43.4%
56.6%
46.6%
53.4%
56.4%
43.6%
52.7%
47.3%
49.3%
50.7%
N=13761 N=13761 N=455 N=1897 N=207 N=739 N=820 N=1835 N=312 N=938 N=444 N=740 N=1757 N=997 N=1386
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 14
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Socio-demographics.Age (3 categories).
16-35 years
36-55 years
56+ years
30.5%
46.0%
23.5%
30.5%
46.0%
23.5%
47.6%
36.0%
16.4%
26.1%
48.1%
25.8%
32.2%
39.4%
28.4%
57.8%
30.7%
11.5%
38.6%
39.9%
21.5%
21.4%
51.8%
26.8%
35.3%
48.3%
16.5%
25.4%
48.0%
26.6%
51.3%
34.8%
13.9%
44.2%
37.2%
18.6%
19.0%
53.1%
27.9%
31.7%
50.3%
18.0%
52.2%
32.0%
15.8%
N=13777 N=13777 N=454 N=1901 N=207 N=739 N=820 N=1838 N=313 N=939 N=445 N=741 N=1760 N=999 N=1386
Age (17 categories).
16 - 20 years
21 - 25 years
26 - 30 years
31 - 35 years
36 - 40 years
41 - 45 years
46 - 50 years
51 - 55 years
56 - 60 years
61 - 65 years
66 - 70 years
71 - 75 years
76 - 80 years
81 - 85 years
86 - 90 years
91 - 95 years
96 - 100 years
3.2%
8.0%
9.4%
9.9%
10.1%
12.9%
12.4%
10.6%
8.4%
6.8%
4.9%
2.4%
0.7%
0.2%
0.0%
0.0%
0.0%
3.2%
8.0%
9.4%
9.9%
10.1%
12.9%
12.4%
10.6%
8.4%
6.8%
4.9%
2.4%
0.7%
0.2%
0.0%
0.0%
0.0%
2.0%
16.8%
13.7%
15.1%
8.3%
9.3%
9.9%
8.6%
6.8%
5.3%
2.0%
2.3%
0.0%
0.0%
0.0%
0.0%
0.0%
1.6%
7.1%
8.0%
9.5%
9.7%
13.0%
13.5%
11.8%
8.6%
7.5%
5.6%
2.7%
1.2%
0.1%
0.0%
0.0%
0.1%
2.2%
14.0%
6.2%
9.7%
8.7%
11.4%
7.6%
11.7%
11.9%
9.1%
4.5%
2.0%
0.0%
1.0%
0.0%
0.0%
0.0%
7.9%
18.1%
17.2%
14.6%
11.5%
8.0%
7.1%
4.1%
3.6%
3.0%
2.3%
1.8%
0.0%
0.6%
0.0%
0.0%
0.1%
4.1%
11.2%
11.5%
11.8%
10.1%
9.8%
9.2%
10.8%
7.8%
7.2%
4.5%
1.8%
0.2%
0.0%
0.0%
0.0%
0.0%
2.8%
3.8%
6.7%
8.0%
10.1%
16.9%
13.1%
11.8%
10.9%
8.4%
4.4%
2.2%
0.7%
0.2%
0.0%
0.0%
0.0%
9.3%
10.5%
9.1%
6.2%
5.9%
12.7%
14.4%
15.2%
5.7%
4.6%
3.4%
2.7%
0.0%
0.0%
0.0%
0.0%
0.0%
3.2%
4.8%
8.7%
8.7%
9.4%
14.2%
13.2%
11.2%
7.4%
6.9%
5.5%
4.4%
1.5%
0.6%
0.2%
0.0%
0.0%
4.6%
18.2%
16.0%
12.6%
8.0%
11.5%
8.0%
7.3%
5.3%
3.5%
2.3%
1.2%
1.2%
0.2%
0.0%
0.2%
0.0%
6.1%
12.0%
13.8%
12.3%
8.0%
8.8%
11.9%
8.4%
6.8%
5.0%
4.6%
1.7%
0.3%
0.2%
0.0%
0.0%
0.0%
1.6%
3.5%
5.8%
8.1%
12.5%
12.8%
16.3%
11.6%
9.7%
7.1%
7.4%
2.3%
1.1%
0.0%
0.0%
0.0%
0.1%
2.2%
7.7%
10.5%
11.3%
11.8%
15.4%
11.9%
11.2%
7.1%
6.0%
1.6%
2.6%
0.6%
0.1%
0.0%
0.0%
0.0%
5.2%
15.7%
17.0%
14.4%
10.8%
8.0%
6.0%
7.1%
5.2%
5.6%
2.9%
1.5%
0.4%
0.2%
0.0%
0.0%
0.0%
N=13777 N=13777 N=454 N=1901 N=207 N=739 N=820 N=1838 N=313 N=939 N=445 N=741 N=1760 N=999 N=1386
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 15
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Sources of information (strongly influencing: 8-10 of a 10-point scale).
Recommendation from friends, acquaintances or relatives
Internet site of a hotel/holiday-apartment owner/campsite etc.
Internet site of a regional/local tourist organisation
Guidebooks etc.
Internet site of Switzerland Tourism
Brochure, leaflet... from a hotel/holiday-apartment owner/campsite etc
Internet site of a tour operator/transport company
Information obtained in person/by phone from a hotel/holiday-apartment owner/campsite
Brochure, leaflet... from a regional/local tourist organisation
Report in a newspaper/magazine about destination
Report in a newspaper/magazine about Switzerland
Brochure, leaflet... from Switzerland Tourism
Brochure, leaflet... from a tour operator/transport company
Report on TV/radio about Switzerland
Newspaper, poster, TV/radio advertising from a hotel/holiday-apartment owner/campsite
Report on TV/radio about destination
Information obtained in person/by phone from a regional/local tourist organisation
Newspaper, poster, TV/radio advertising from a regional/local tourist organisation
Newspaper, poster, TV/radio advertising from Switzerland Tourism
Newspaper, poster, TV/radio advertising from a tour operator/transport company
Information obtained in person/by phone from a tour operator/transport company
Newsletter (email news) from Switzerland Tourism
Cinema/feature films
Information obtained in person/by phone from Switzerland Tourism
Holiday fair
Other internet site
Other sources of information
Other newsletter
47.3%
31.6%
27.2%
19.2%
18.7%
17.1%
17.0%
16.5%
13.9%
13.6%
12.3%
9.6%
9.4%
8.9%
8.4%
8.1%
7.9%
7.6%
7.0%
5.9%
5.2%
4.7%
3.8%
3.7%
3.3%
2.3%
2.0%
1.1%
47.3%
31.6%
27.2%
19.2%
18.7%
17.1%
17.0%
16.5%
13.9%
13.6%
12.3%
9.6%
9.4%
8.9%
8.4%
8.1%
7.9%
7.6%
7.0%
5.9%
5.2%
4.7%
3.8%
3.7%
3.3%
2.3%
2.0%
1.1%
56.4%
15.8%
15.9%
28.7%
18.1%
12.4%
17.6%
10.5%
14.8%
8.3%
14.5%
12.2%
13.8%
10.1%
4.5%
8.7%
5.1%
3.2%
4.9%
5.9%
4.2%
3.0%
6.0%
5.1%
4.4%
4.1%
1.6%
0.0%
46.9%
39.5%
30.6%
22.6%
23.1%
24.5%
22.3%
19.9%
17.6%
13.9%
11.5%
10.3%
12.1%
8.0%
10.2%
9.1%
9.6%
7.5%
7.4%
6.4%
6.7%
4.9%
3.3%
4.8%
4.3%
3.5%
2.4%
1.8%
59.0%
20.0%
22.3%
21.6%
24.8%
9.1%
18.0%
11.8%
22.3%
18.3%
14.5%
14.7%
4.5%
8.9%
9.0%
9.3%
11.2%
7.5%
4.8%
5.9%
6.0%
2.5%
4.3%
0.0%
6.3%
0.8%
4.4%
0.0%
62.7%
24.5%
19.1%
33.3%
27.0%
20.2%
24.9%
14.6%
14.7%
17.6%
17.0%
14.3%
18.9%
11.8%
10.4%
8.0%
12.3%
10.1%
9.7%
12.3%
11.6%
5.8%
9.4%
8.6%
7.0%
4.8%
1.5%
0.4%
54.8%
27.2%
23.5%
29.0%
23.1%
14.4%
19.7%
11.7%
15.5%
15.7%
13.2%
14.2%
9.5%
11.0%
8.1%
6.5%
7.8%
7.6%
9.0%
5.5%
6.6%
7.0%
7.4%
5.2%
4.4%
3.0%
2.3%
0.2%
36.3%
32.5%
28.0%
11.0%
13.9%
16.9%
14.2%
16.4%
10.6%
13.7%
12.1%
5.9%
5.6%
7.3%
8.4%
8.3%
5.7%
9.3%
7.3%
5.4%
4.4%
3.6%
2.4%
3.0%
1.2%
2.3%
1.5%
0.9%
49.6%
27.9%
22.3%
21.2%
17.3%
10.2%
16.6%
11.8%
12.6%
6.6%
12.1%
7.0%
7.0%
5.4%
2.2%
4.9%
4.8%
5.4%
7.7%
6.1%
1.5%
7.4%
1.9%
2.2%
3.5%
1.9%
2.9%
0.0%
51.1%
21.1%
19.9%
17.7%
12.5%
11.2%
15.3%
8.5%
10.2%
12.7%
10.4%
9.1%
8.5%
7.0%
5.0%
6.3%
3.3%
4.8%
4.5%
4.3%
1.8%
1.3%
2.2%
1.2%
2.7%
1.0%
2.5%
1.4%
62.8%
21.8%
18.2%
29.1%
26.2%
9.6%
18.2%
9.3%
14.4%
18.2%
14.4%
14.4%
12.9%
10.6%
4.2%
12.4%
7.9%
9.3%
8.7%
9.6%
10.7%
4.8%
8.6%
4.5%
2.5%
2.5%
0.5%
0.0%
46.5%
33.3%
20.8%
17.3%
17.5%
14.2%
17.8%
9.9%
12.4%
12.8%
16.3%
8.5%
11.5%
12.3%
7.9%
11.2%
5.7%
6.6%
6.7%
6.8%
3.8%
5.5%
3.1%
4.3%
5.0%
1.1%
0.3%
1.9%
41.6%
39.7%
36.3%
14.9%
17.4%
21.7%
14.1%
22.4%
15.0%
13.3%
10.5%
8.7%
8.2%
8.9%
10.5%
7.7%
8.7%
7.3%
5.5%
4.6%
4.6%
4.6%
1.5%
2.5%
2.5%
1.8%
1.9%
0.6%
45.9%
28.2%
27.5%
17.0%
19.5%
13.2%
16.2%
18.3%
12.5%
14.0%
9.6%
11.0%
13.0%
6.8%
6.5%
6.8%
9.0%
7.2%
8.5%
6.3%
6.7%
5.5%
5.7%
5.2%
3.0%
1.8%
1.9%
1.6%
73.0%
19.3%
20.2%
38.9%
29.9%
14.2%
28.4%
8.7%
21.4%
16.4%
19.6%
18.8%
18.4%
12.3%
8.9%
9.2%
11.3%
10.8%
10.9%
12.7%
10.3%
8.7%
11.5%
7.6%
6.1%
2.2%
3.0%
0.5%
N=5290 N=5290 N=187 N=719 N=92 N=321 N=368 N=617 N=140 N=302 N=175 N=206 N=865 N=342 N=486
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 16
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Booking behavior.Organization by tour operator.
Entire trip organised by a tour operator
Part of the trip organised by a tour operator
Trip not organised by a tour operator
4.1%
4.5%
91.4%
4.1%
4.5%
91.4%
5.5%
4.3%
90.2%
5.1%
6.6%
88.2%
0.7%
2.1%
97.2%
8.5%
7.4%
84.1%
7.0%
3.9%
89.1%
3.8%
4.5%
91.7%
1.6%
1.8%
96.6%
6.5%
6.2%
87.3%
3.7%
6.8%
89.5%
1.5%
3.0%
95.4%
2.6%
3.1%
94.3%
7.0%
7.3%
85.7%
6.0%
6.3%
87.7%
N=13864 N=13864 N=458 N=1906 N=207 N=747 N=827 N=1858 N=314 N=941 N=445 N=748 N=1774 N=1015 N=1390
Booking accommodation through online agency.
Yes
No
18.1%
81.9%
18.1%
81.9%
23.9%
76.1%
20.7%
79.3%
15.8%
84.2%
35.7%
64.3%
24.6%
75.4%
13.2%
86.8%
10.5%
89.5%
15.9%
84.1%
27.5%
72.5%
21.2%
78.8%
14.9%
85.1%
19.3%
80.7%
29.5%
70.5%
N=12119 N=12119 N=409 N=1618 N=197 N=626 N=719 N=1649 N=299 N=828 N=393 N=698 N=1602 N=792 N=1171
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 17
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Booking behavior.Beginning of travel planning: Days before travelling (11 categories).
0 days
1-3 days
4-7 days
8-15 days
16-21 days
22-31 days
5-9 weeks
10-26 weeks
27-52 weeks
13-24 months
more than 2 years
4.8%
4.8%
6.4%
9.7%
4.3%
7.7%
13.6%
25.0%
19.0%
2.9%
1.9%
4.8%
4.8%
6.4%
9.7%
4.3%
7.7%
13.6%
25.0%
19.0%
2.9%
1.9%
4.3%
5.1%
7.5%
14.1%
4.8%
12.2%
19.2%
21.3%
6.9%
2.3%
2.2%
4.9%
3.5%
4.5%
8.5%
4.5%
7.4%
12.8%
27.7%
21.0%
2.5%
2.6%
5.5%
8.1%
6.8%
9.4%
5.2%
9.0%
21.9%
23.4%
8.6%
0.0%
2.2%
5.0%
4.8%
5.7%
11.5%
5.2%
11.4%
16.9%
27.5%
8.9%
2.5%
0.6%
3.9%
4.8%
7.4%
9.4%
4.6%
10.5%
15.1%
30.8%
10.7%
2.3%
0.5%
6.0%
5.5%
6.5%
8.5%
3.8%
6.9%
11.6%
23.6%
22.4%
3.2%
2.0%
3.7%
6.2%
10.8%
13.6%
5.1%
11.5%
17.0%
19.2%
12.1%
0.8%
0.0%
1.9%
3.8%
9.3%
9.9%
4.6%
5.2%
13.8%
30.0%
17.6%
2.9%
0.9%
1.8%
12.3%
11.8%
12.3%
4.1%
7.8%
11.7%
23.5%
11.2%
3.0%
0.5%
5.1%
7.4%
8.3%
12.6%
5.8%
10.0%
16.0%
21.3%
10.7%
2.0%
0.9%
4.0%
3.0%
5.4%
7.9%
4.0%
5.2%
12.1%
23.3%
29.2%
3.4%
2.5%
7.0%
4.3%
5.2%
7.4%
2.7%
5.0%
12.0%
26.5%
21.4%
5.3%
3.1%
2.7%
3.6%
5.2%
11.6%
6.8%
9.9%
16.9%
29.5%
9.7%
3.1%
1.1%
N=11205 N=11205 N=356 N=1559 N=156 N=579 N=647 N=1586 N=269 N=782 N=329 N=624 N=1473 N=809 N=1031
Beginning of travel planning: Days before travelling (4 categories).
0 days
1-7 days
8-120 days
121+ days
4.8%
11.2%
50.1%
33.9%
4.8%
11.2%
50.1%
33.9%
4.3%
12.6%
66.6%
16.5%
4.9%
8.1%
49.1%
38.0%
5.5%
14.9%
58.7%
20.9%
5.0%
10.5%
62.2%
22.3%
3.9%
12.2%
58.7%
25.1%
6.0%
12.0%
44.4%
37.6%
3.7%
17.0%
55.7%
23.6%
1.9%
13.1%
50.5%
34.4%
1.8%
24.1%
52.4%
21.8%
5.1%
15.7%
57.7%
21.5%
4.0%
8.5%
42.2%
45.4%
7.0%
9.5%
43.4%
40.0%
2.7%
8.9%
63.8%
24.7%
N=11205 N=11205 N=356 N=1559 N=156 N=579 N=647 N=1586 N=269 N=782 N=329 N=624 N=1473 N=809 N=1031
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 18
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Non-sporting activities.
Excursions by mountain railway/gondola
Taste the regional cuisine (specialities)
Enjoy an elegant meal
Visit natural attractions
Shopping
Excursions outside of your destination
Visit historic and cultural attractions
Excursions by boat
Visits to art museums, museums of cultural history/exhibitions
Go to the theater/cinema
Après-Ski
Wellness and beauty treatments
Attend concerts, open air events, festivals
Nightlife: Go to bars, clubs, discos
Visits to contemporary art and cultural events (design, fashion, art galleries)
Attend folklore fests and festivals (such as Christmas markets, carnivals, New Year...)
Relax in chill out areas on the slope
Attend sporting events
Guided round-trips
Amusement park visits
Visits to contemporary architectural places of interest
Visit a nature park
Medical and health treatments
Other
45.4%
42.4%
39.3%
30.6%
29.3%
28.7%
27.4%
19.7%
16.5%
16.2%
15.5%
15.3%
11.0%
10.9%
10.4%
8.2%
7.2%
6.7%
6.0%
6.0%
5.4%
5.3%
2.9%
2.1%
45.4%
42.4%
39.3%
30.6%
29.3%
28.7%
27.4%
19.7%
16.5%
16.2%
15.5%
15.3%
11.0%
10.9%
10.4%
8.2%
7.2%
6.7%
6.0%
6.0%
5.4%
5.3%
2.9%
2.1%
22.7%
43.0%
33.4%
25.7%
36.9%
27.1%
55.9%
23.9%
47.9%
21.2%
3.5%
4.7%
19.5%
14.4%
30.8%
12.4%
2.0%
4.7%
8.4%
7.2%
19.2%
14.0%
1.6%
1.2%
59.1%
37.9%
37.1%
36.8%
27.7%
26.2%
21.4%
19.5%
11.6%
16.3%
18.9%
16.3%
8.1%
9.8%
6.8%
7.3%
9.3%
10.9%
6.6%
4.5%
3.2%
6.4%
1.8%
1.5%
24.7%
54.0%
40.9%
28.2%
22.2%
37.0%
48.9%
19.4%
32.8%
23.2%
0.6%
9.9%
11.1%
7.7%
17.1%
11.4%
1.0%
6.7%
4.7%
9.6%
9.4%
5.5%
0.6%
2.1%
28.2%
40.0%
29.4%
42.1%
40.6%
28.2%
53.8%
33.8%
39.1%
30.8%
5.0%
3.1%
15.9%
14.5%
27.6%
10.8%
4.3%
6.2%
15.9%
10.3%
11.3%
7.8%
3.2%
2.4%
33.4%
44.1%
34.7%
39.0%
32.4%
33.1%
46.2%
30.9%
28.1%
23.6%
7.6%
9.2%
15.6%
11.3%
19.9%
10.4%
5.0%
5.0%
9.5%
11.0%
9.7%
6.4%
2.7%
2.2%
52.6%
40.5%
44.2%
22.2%
25.4%
21.5%
13.7%
4.1%
10.3%
12.6%
24.0%
21.1%
8.2%
11.9%
5.5%
5.0%
11.5%
11.4%
4.3%
4.4%
3.7%
4.7%
2.7%
2.1%
22.7%
37.7%
30.6%
30.8%
36.9%
35.9%
45.6%
33.3%
26.6%
16.7%
1.1%
4.1%
10.1%
19.1%
14.9%
7.9%
3.0%
5.2%
7.9%
10.2%
6.4%
10.5%
1.0%
3.8%
37.4%
40.6%
31.5%
29.0%
22.2%
31.5%
38.4%
21.9%
21.3%
15.8%
7.8%
13.9%
10.8%
5.7%
11.1%
10.7%
5.8%
4.6%
7.9%
7.5%
5.7%
6.1%
3.6%
3.1%
32.1%
39.9%
26.2%
44.8%
42.7%
35.7%
57.4%
21.7%
37.6%
23.4%
4.5%
8.2%
14.7%
11.1%
21.0%
11.7%
5.3%
7.9%
8.1%
8.3%
11.5%
12.6%
2.4%
0.3%
41.7%
48.9%
50.9%
31.6%
45.6%
45.3%
26.1%
46.4%
9.3%
18.0%
1.0%
8.7%
19.0%
13.5%
9.7%
7.0%
1.2%
4.9%
3.2%
8.7%
4.8%
5.5%
1.2%
2.4%
52.8%
42.9%
43.1%
24.8%
23.2%
19.5%
11.8%
4.4%
7.5%
10.6%
29.1%
22.3%
7.7%
10.0%
3.7%
8.1%
10.9%
3.6%
3.6%
3.4%
3.2%
2.2%
5.3%
1.7%
49.9%
37.2%
40.0%
30.6%
26.5%
23.1%
27.8%
29.3%
13.5%
13.9%
20.0%
21.5%
8.0%
9.7%
9.8%
7.8%
6.6%
4.8%
6.9%
5.0%
3.8%
5.0%
2.2%
1.7%
32.0%
45.7%
28.8%
42.2%
37.7%
36.4%
51.8%
36.0%
34.7%
23.7%
3.7%
5.0%
15.2%
17.7%
24.2%
12.8%
3.8%
3.3%
11.0%
7.6%
11.8%
8.6%
2.8%
1.5%
N=13519 N=13519 N=455 N=1864 N=202 N=742 N=817 N=1793 N=307 N=905 N=444 N=741 N=1681 N=999 N=1381
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 19
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Sporting activities.
Walking (less than 2 hours walking time)
Hiking (at least 2 hours walking time)
Swimming (lake, pool, indoor pool)
Alpine skiing
Sledging
Ride a bicycle/racing bike (without electro bike)
Snowboarding
Running/Jogging
Take ski lessons
Mountain biking
Snowshoe hiking (on marked trails)
Cross-country skiing
Visit a fitness centre, weight training
Freeride (alpine skiing & snowboarding)
Climbing in the alpine environment
Long-distance hiking (at least 2 days)
Ice skating, Ice hockey, Curling
Snow/Ice sports (skiing, snowboard, snowshoe hikes, ice-climbing)
Nordic Walking
Tennis
Gymnastics/keep fit/fitness trail
Rowing/canoeing
Electric biking (E-bike)
Ski touring
Adventure sports (e.g. canyoning, river rafting, bungee jumping)
60.2%
46.0%
33.5%
28.4%
10.0%
9.4%
6.3%
5.8%
5.3%
5.2%
4.8%
4.1%
3.9%
3.5%
3.4%
3.4%
3.1%
3.0%
2.8%
2.5%
2.0%
1.9%
1.9%
1.8%
1.8%
60.2%
46.0%
33.5%
28.4%
10.0%
9.4%
6.3%
5.8%
5.3%
5.2%
4.8%
4.1%
3.9%
3.5%
3.4%
3.4%
3.1%
3.0%
2.8%
2.5%
2.0%
1.9%
1.9%
1.8%
1.8%
76.6%
29.7%
18.4%
5.3%
3.4%
11.7%
0.9%
10.4%
1.6%
2.2%
0.9%
0.2%
3.9%
0.3%
3.3%
2.5%
0.3%
2.9%
0.9%
2.5%
3.5%
2.0%
5.6%
0.8%
2.1%
56.9%
51.2%
30.4%
32.9%
11.6%
6.9%
6.3%
4.2%
5.0%
5.0%
4.2%
3.1%
5.1%
3.6%
3.4%
3.6%
3.6%
3.7%
3.1%
2.1%
1.5%
1.3%
2.2%
2.8%
3.6%
65.6%
41.9%
37.9%
8.0%
4.4%
18.0%
0.7%
6.3%
1.9%
5.7%
2.5%
2.5%
0.3%
0.4%
2.7%
3.5%
1.6%
4.0%
2.4%
0.7%
1.8%
2.2%
2.8%
0.6%
2.4%
74.8%
27.3%
15.8%
6.0%
2.8%
12.1%
2.4%
7.0%
2.7%
5.3%
1.5%
1.6%
4.1%
2.4%
5.4%
4.9%
1.4%
2.2%
2.3%
2.9%
3.5%
3.0%
2.5%
2.6%
3.9%
69.7%
38.0%
28.6%
14.5%
5.3%
10.1%
5.3%
7.5%
2.5%
5.9%
3.5%
0.9%
3.0%
2.8%
1.9%
3.5%
2.4%
4.0%
2.1%
3.6%
2.9%
1.9%
1.8%
1.2%
3.4%
53.4%
54.0%
37.9%
44.1%
15.1%
6.2%
9.3%
6.4%
7.3%
7.3%
5.6%
10.1%
5.2%
4.8%
2.8%
2.2%
6.5%
2.6%
3.4%
3.5%
1.4%
3.5%
1.7%
2.7%
0.9%
67.4%
36.4%
27.0%
2.3%
2.0%
31.8%
1.6%
5.1%
0.3%
3.9%
2.8%
0.4%
1.7%
2.3%
2.5%
3.7%
0.4%
0.9%
1.2%
3.4%
0.3%
3.3%
4.8%
0.9%
1.5%
54.1%
42.3%
36.2%
22.7%
6.9%
12.8%
7.9%
5.8%
5.4%
7.0%
3.1%
1.3%
2.4%
1.7%
5.0%
4.1%
1.0%
2.4%
2.6%
2.6%
2.1%
1.0%
3.6%
0.9%
1.1%
78.6%
37.3%
18.3%
5.1%
4.5%
9.7%
4.5%
6.0%
0.7%
1.9%
3.7%
0.6%
2.1%
0.5%
3.5%
3.3%
0.9%
2.9%
1.4%
2.0%
1.6%
1.8%
1.8%
2.1%
2.2%
66.5%
43.2%
54.5%
1.5%
0.8%
15.7%
0.7%
8.5%
0.1%
6.4%
0.6%
0.6%
5.9%
0.3%
2.0%
2.4%
0.3%
1.5%
2.5%
3.1%
1.5%
3.6%
2.5%
0.4%
2.0%
54.8%
48.9%
30.8%
48.0%
15.9%
3.0%
9.2%
4.0%
9.4%
3.2%
8.7%
4.0%
3.6%
4.6%
5.0%
3.9%
3.9%
4.4%
3.4%
2.1%
2.0%
0.3%
0.4%
1.6%
0.9%
62.7%
35.0%
30.6%
35.8%
14.0%
7.1%
8.4%
4.3%
8.4%
3.8%
6.7%
5.2%
4.2%
8.5%
2.3%
2.2%
2.5%
2.6%
2.7%
1.3%
2.9%
1.6%
1.6%
2.3%
1.4%
73.6%
36.3%
20.0%
7.8%
4.0%
13.6%
2.7%
7.3%
2.3%
4.8%
1.5%
1.7%
2.5%
1.2%
2.5%
3.8%
1.2%
2.6%
1.6%
1.4%
3.4%
1.4%
2.7%
1.2%
2.5%
N=13185 N=13185 N=409 N=1867 N=195 N=663 N=773 N=1814 N=284 N=900 N=414 N=714 N=1743 N=960 N=1271
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 20
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Sporting activities.
Golf
Other
Snowcross
Horseback riding
Winter funsport (e.g. air board, snow tubing, toboggaining)
Indoor climbing facility
Summer fun sports (e.g. air board, snow tubing, toboggaining)
Inline Skating
Winter-Iceclimbing
1.7%
1.6%
1.6%
1.2%
1.2%
1.2%
1.1%
0.8%
0.4%
1.7%
1.6%
1.6%
1.2%
1.2%
1.2%
1.1%
0.8%
0.4%
2.8%
1.1%
1.2%
2.5%
1.7%
1.9%
0.7%
0.3%
0.5%
1.1%
1.9%
1.5%
1.5%
2.0%
1.3%
1.1%
1.2%
0.3%
1.1%
1.9%
0.2%
1.0%
0.2%
0.3%
0.0%
0.6%
0.2%
2.8%
1.0%
0.9%
4.2%
2.0%
1.0%
2.4%
1.4%
0.8%
1.6%
0.2%
1.3%
2.2%
3.5%
0.6%
1.8%
1.2%
0.3%
1.9%
2.1%
2.0%
1.6%
0.7%
1.4%
0.7%
0.5%
0.4%
2.1%
7.7%
0.0%
0.6%
0.0%
1.0%
2.4%
1.1%
0.9%
1.9%
1.4%
1.5%
1.0%
0.9%
0.8%
0.8%
0.5%
0.7%
1.5%
0.7%
1.8%
2.7%
0.5%
0.8%
2.3%
1.6%
0.4%
2.2%
0.9%
0.1%
0.5%
0.3%
0.9%
1.2%
1.1%
0.0%
1.8%
1.0%
2.6%
0.4%
1.1%
0.7%
0.6%
0.3%
0.5%
0.7%
1.9%
3.4%
0.8%
2.3%
2.6%
1.7%
0.8%
0.3%
3.0%
1.2%
1.2%
1.2%
1.3%
1.5%
1.3%
1.1%
0.4%
N=13185 N=13185 N=409 N=1867 N=195 N=663 N=773 N=1814 N=284 N=900 N=414 N=714 N=1743 N=960 N=1271
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 21
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Tourists' needs.46 tourists' needs.
Mountains
Nature
Hospitality
Good price/benefit ratio
Recreational value
Peace and quiet
Easy to reach
Pleasant climate/weather
Sports activities
Hiking offers
Atmosphere
Public transportation at the location
Quality
Family friendly
Lake/rivers
Comfort
Interesting
Welcoming
Few/restricted traffic at destination
Historic experience value (buildings, sites, etc.)
Culinary offers
Cultural experience value
Authentic/original
Special natural attractions
Variety of options
48.4%
44.4%
40.1%
39.7%
32.4%
32.0%
30.1%
29.1%
28.9%
26.7%
26.0%
25.9%
24.3%
23.2%
19.2%
18.3%
17.9%
17.8%
17.4%
16.6%
16.4%
15.9%
15.5%
15.0%
12.9%
48.4%
44.4%
40.1%
39.7%
32.4%
32.0%
30.1%
29.1%
28.9%
26.7%
26.0%
25.9%
24.3%
23.2%
19.2%
18.3%
17.9%
17.8%
17.4%
16.6%
16.4%
15.9%
15.5%
15.0%
12.9%
16.0%
24.9%
29.9%
42.0%
16.4%
15.7%
31.7%
22.8%
9.3%
10.4%
30.2%
32.6%
22.2%
14.9%
17.5%
19.6%
30.2%
21.0%
10.1%
47.6%
22.9%
46.9%
25.9%
14.6%
18.0%
57.7%
51.3%
42.0%
41.9%
33.3%
36.0%
32.1%
23.6%
29.4%
31.5%
26.1%
29.2%
24.2%
22.6%
16.5%
19.6%
16.1%
18.7%
15.5%
10.6%
14.1%
10.7%
15.6%
18.3%
12.1%
27.1%
39.2%
35.1%
32.5%
17.4%
20.6%
23.7%
14.7%
17.7%
28.3%
21.0%
15.8%
17.8%
20.0%
20.4%
16.2%
21.3%
25.8%
12.4%
26.7%
23.9%
31.0%
18.1%
11.5%
15.7%
20.9%
32.8%
31.0%
36.2%
15.3%
19.9%
28.8%
28.6%
5.8%
9.3%
27.3%
29.5%
21.7%
12.6%
23.4%
24.5%
30.7%
23.4%
5.2%
34.0%
20.6%
30.6%
15.7%
22.7%
16.0%
29.7%
33.7%
34.8%
34.6%
20.1%
24.9%
31.0%
29.4%
12.5%
18.6%
29.3%
29.0%
21.7%
19.6%
23.0%
22.0%
25.0%
23.5%
9.8%
31.6%
19.8%
27.4%
19.1%
18.7%
14.7%
62.4%
48.9%
44.3%
41.5%
41.7%
34.2%
30.2%
28.4%
45.0%
33.9%
22.6%
31.5%
28.0%
26.6%
13.6%
17.9%
11.0%
13.9%
20.2%
6.7%
15.6%
6.2%
11.8%
10.5%
14.7%
20.7%
35.8%
43.8%
32.4%
25.5%
29.6%
30.5%
23.8%
13.4%
18.1%
29.8%
26.2%
17.8%
20.7%
34.9%
19.3%
22.4%
23.7%
12.6%
27.4%
16.3%
25.0%
15.5%
18.9%
10.1%
39.1%
46.4%
44.1%
37.5%
26.4%
32.3%
28.7%
20.8%
21.8%
28.3%
23.1%
18.6%
23.2%
24.9%
18.7%
15.1%
20.0%
19.1%
14.4%
20.5%
11.5%
20.1%
17.5%
16.0%
12.1%
26.4%
40.3%
31.9%
35.8%
16.3%
23.4%
30.1%
23.1%
10.2%
11.9%
32.2%
25.7%
22.4%
13.0%
17.6%
19.9%
29.8%
27.6%
5.7%
28.9%
16.3%
33.3%
23.2%
16.7%
13.9%
24.6%
35.1%
38.7%
39.6%
33.4%
25.1%
31.5%
48.6%
16.5%
21.1%
35.8%
22.8%
24.4%
15.3%
40.6%
18.4%
22.5%
17.7%
12.8%
20.8%
24.6%
20.5%
12.9%
12.4%
14.6%
68.3%
47.3%
41.6%
41.6%
40.1%
39.5%
30.1%
30.6%
40.7%
35.1%
22.3%
23.0%
24.4%
30.0%
8.7%
16.7%
10.7%
13.9%
28.9%
6.4%
12.6%
6.5%
12.9%
12.0%
9.8%
54.1%
46.0%
41.1%
44.0%
28.5%
30.0%
34.2%
21.1%
35.7%
19.3%
22.3%
19.4%
22.3%
27.3%
20.3%
17.2%
16.9%
15.2%
19.1%
18.6%
14.4%
14.5%
14.8%
15.9%
11.6%
26.5%
36.0%
30.3%
32.5%
13.6%
19.7%
27.9%
25.2%
8.4%
10.1%
28.7%
29.7%
26.5%
13.3%
24.4%
24.2%
30.4%
24.0%
4.7%
32.4%
15.7%
32.5%
21.3%
23.0%
17.1%
N=13846 N=13846 N=457 N=1911 N=207 N=744 N=827 N=1855 N=312 N=939 N=448 N=749 N=1772 N=1010 N=1382
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 22
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Tourists' needs.46 tourists' needs. (cont.)
Credible/honest/trustworthy
Uniqueness
Bad weather options
Traditional
Sustainability/environmental compatibility
Fascinating
Shopping
Adventure
Opportunities to meet the locals
Wellness and beauty services
Special attractions (except nature)
Entertainment value
Evening events/nightlife
Exclusivity
Health and prevention
Innovative
Luxury
Hip or cool
Exotic
Prestige
Other
12.9%
12.0%
10.7%
10.5%
10.1%
9.8%
9.4%
9.3%
9.0%
7.7%
7.1%
7.0%
5.9%
4.3%
4.2%
3.2%
3.1%
2.6%
2.6%
1.9%
1.0%
12.9%
12.0%
10.7%
10.5%
10.1%
9.8%
9.4%
9.3%
9.0%
7.7%
7.1%
7.0%
5.9%
4.3%
4.2%
3.2%
3.1%
2.6%
2.6%
1.9%
1.0%
15.3%
15.5%
13.0%
11.4%
9.2%
20.4%
15.9%
11.0%
10.5%
2.1%
17.5%
10.5%
9.1%
5.4%
3.7%
5.7%
3.5%
3.8%
3.9%
2.7%
0.9%
15.1%
11.8%
10.5%
13.4%
8.6%
8.3%
6.8%
10.2%
8.8%
8.1%
5.6%
5.7%
4.5%
3.8%
3.0%
2.5%
2.9%
2.2%
2.6%
1.8%
1.1%
13.6%
15.4%
11.5%
16.8%
11.4%
11.3%
12.4%
16.5%
12.2%
6.9%
5.1%
10.6%
3.5%
5.6%
2.2%
3.3%
1.1%
2.2%
2.2%
1.4%
0.8%
17.8%
19.6%
8.6%
13.2%
11.6%
14.3%
16.3%
15.1%
15.4%
3.1%
20.0%
13.3%
11.8%
6.9%
4.5%
5.2%
6.8%
4.5%
9.1%
5.0%
1.0%
12.4%
17.8%
10.0%
12.3%
8.9%
14.0%
10.1%
10.1%
13.1%
4.5%
9.2%
9.6%
5.1%
8.3%
2.5%
3.2%
3.7%
3.2%
5.1%
2.7%
1.5%
11.8%
7.6%
12.3%
9.5%
10.8%
6.6%
6.2%
7.9%
5.2%
9.4%
4.0%
5.2%
4.5%
2.9%
6.1%
3.3%
3.1%
3.1%
1.0%
1.8%
0.9%
13.2%
15.5%
8.2%
10.4%
10.9%
14.2%
13.0%
10.8%
12.7%
4.5%
12.5%
12.9%
9.1%
3.6%
2.0%
3.8%
1.4%
4.6%
2.6%
0.7%
2.8%
13.3%
11.3%
8.2%
13.3%
9.5%
11.0%
5.7%
6.3%
9.0%
5.7%
8.6%
6.4%
4.2%
4.6%
4.6%
4.4%
2.5%
1.6%
1.1%
1.3%
1.0%
13.6%
19.2%
13.7%
10.9%
12.9%
15.0%
9.9%
11.2%
10.0%
2.2%
15.2%
11.0%
6.8%
3.3%
2.0%
4.2%
1.9%
2.0%
5.0%
3.2%
0.2%
9.4%
12.0%
8.6%
8.1%
8.4%
9.8%
21.0%
9.2%
8.2%
7.0%
8.1%
10.0%
11.6%
3.8%
2.5%
3.8%
3.6%
3.6%
3.3%
1.9%
0.7%
11.2%
10.4%
12.2%
7.8%
11.9%
7.9%
5.4%
6.9%
6.9%
11.2%
3.6%
4.4%
3.7%
4.7%
5.5%
2.7%
2.4%
1.3%
1.3%
1.1%
1.0%
12.8%
13.1%
12.4%
9.3%
8.0%
7.1%
10.5%
10.5%
9.9%
11.4%
8.3%
7.4%
6.3%
3.9%
3.6%
2.7%
3.8%
1.6%
3.4%
1.5%
1.4%
17.3%
17.1%
5.4%
13.8%
7.1%
16.5%
16.5%
12.2%
12.3%
2.3%
14.9%
10.8%
10.4%
5.4%
2.9%
3.9%
5.4%
5.3%
5.5%
3.6%
0.5%
N=13846 N=13846 N=457 N=1911 N=744 N=744 N=827 N=1855 N=312 N=939 N=448 N=749 N=1772 N=1010 N=1382
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 23
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Image of destination.46 image items of destination.
Mountains
Nature
Peace and quiet
Recreational value
Hospitality
Hiking offers
Sports activities
Atmosphere
Pleasant climate/weather
Easy to reach
Public transportation at the location
Lake/rivers
Family friendly
Quality
Few/restricted traffic at destination
Good price/benefit ratio
Special natural attractions
Welcoming
Authentic/original
Uniqueness
Comfort
Traditional
Interesting
Historic experience value (buildings, sites, etc.)
Fascinating
64.4%
50.0%
36.9%
33.8%
32.3%
32.0%
31.4%
27.9%
27.5%
27.2%
25.1%
23.9%
23.3%
19.5%
17.9%
17.5%
17.1%
16.7%
15.5%
14.3%
14.0%
13.4%
13.2%
12.7%
11.7%
64.4%
50.0%
36.9%
33.8%
32.3%
32.0%
31.4%
27.9%
27.5%
27.2%
25.1%
23.9%
23.3%
19.5%
17.9%
17.5%
17.1%
16.7%
15.5%
14.3%
14.0%
13.4%
13.2%
12.7%
11.7%
12.5%
17.4%
18.8%
10.9%
25.6%
6.7%
5.4%
33.2%
12.8%
37.5%
37.7%
24.6%
14.9%
22.5%
8.5%
6.5%
10.3%
17.9%
17.9%
16.2%
12.4%
16.6%
28.3%
51.5%
15.2%
81.5%
58.8%
42.6%
36.2%
37.8%
39.4%
34.8%
28.2%
17.0%
28.4%
28.8%
18.9%
20.9%
21.0%
16.1%
20.3%
21.0%
21.3%
17.9%
13.7%
17.8%
20.3%
11.5%
5.4%
12.2%
38.6%
43.2%
36.0%
20.2%
39.6%
25.4%
16.3%
26.1%
16.1%
26.5%
18.4%
26.5%
24.7%
11.1%
9.2%
17.9%
12.5%
21.0%
28.8%
19.2%
10.0%
21.0%
24.1%
32.2%
11.3%
36.6%
33.9%
27.9%
9.0%
18.6%
6.9%
4.0%
23.5%
22.0%
27.0%
29.2%
39.4%
11.1%
19.7%
3.4%
9.4%
17.1%
17.2%
11.9%
13.7%
18.1%
11.2%
24.9%
29.3%
14.1%
44.8%
35.0%
32.8%
15.5%
24.8%
15.5%
14.2%
28.3%
26.4%
26.8%
27.8%
38.9%
17.4%
18.2%
4.9%
11.2%
17.2%
19.6%
15.3%
16.3%
13.7%
10.5%
21.7%
23.1%
13.4%
83.4%
58.8%
37.2%
44.2%
35.3%
42.3%
51.6%
23.6%
28.9%
25.8%
33.9%
12.4%
26.7%
24.6%
17.0%
19.8%
14.9%
13.1%
11.0%
11.8%
14.0%
11.2%
7.4%
5.0%
8.7%
18.5%
34.9%
24.3%
19.3%
38.3%
15.9%
12.4%
36.0%
12.5%
36.0%
23.0%
48.8%
29.1%
12.3%
9.1%
13.3%
12.8%
22.2%
23.2%
15.4%
11.6%
11.4%
23.2%
30.3%
16.0%
52.8%
49.5%
37.2%
25.4%
36.3%
30.4%
24.7%
22.5%
14.9%
32.9%
14.2%
21.8%
24.8%
15.1%
13.2%
17.4%
16.3%
17.4%
20.8%
12.9%
11.0%
18.9%
18.2%
20.2%
11.7%
36.8%
36.6%
32.9%
14.1%
27.5%
15.4%
9.1%
36.7%
15.4%
27.0%
23.3%
28.9%
13.0%
20.6%
9.9%
6.0%
17.8%
21.0%
19.9%
14.7%
16.2%
20.9%
26.4%
40.6%
16.7%
32.3%
37.3%
25.7%
40.4%
27.6%
27.2%
11.6%
40.0%
66.4%
27.6%
19.2%
53.9%
15.8%
15.2%
8.1%
15.5%
15.4%
15.4%
10.8%
14.7%
12.8%
7.9%
12.4%
10.8%
9.5%
85.4%
55.0%
41.3%
42.5%
34.9%
40.5%
46.2%
26.5%
28.9%
24.0%
20.9%
6.9%
28.3%
19.7%
38.2%
21.4%
19.2%
13.8%
13.2%
16.6%
13.2%
10.4%
7.6%
3.0%
12.4%
74.2%
50.3%
38.7%
31.2%
28.9%
27.2%
38.9%
25.9%
14.6%
32.7%
20.2%
26.4%
30.3%
18.5%
21.0%
17.5%
17.5%
14.6%
15.1%
13.4%
12.7%
14.5%
9.5%
11.7%
10.2%
36.4%
36.1%
28.1%
11.0%
24.3%
10.4%
6.3%
28.0%
16.3%
29.2%
35.4%
39.3%
14.7%
22.7%
5.3%
6.9%
16.7%
19.5%
15.5%
12.2%
17.6%
13.6%
23.9%
30.4%
15.2%
N=13891 N=13891 N=458 N=1915 N=207 N=747 N=828 N=1857 N=313 N=941 N=449 N=749 N=1775 N=1015 N=1398
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 24
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Image of destination.46 image items of destination. (cont.)
Cultural experience value
Credible/honest/trustworthy
Culinary offers
Variety of options
Shopping
Wellness and beauty services
Opportunities to meet the locals
Adventure
Sustainability/environmental compatibility
Bad weather options
Special attractions (except nature)
Exclusivity
Luxury
Entertainment value
Health and prevention
Evening events/nightlife
Prestige
Hip or cool
Innovative
Other
Exotic
10.9%
10.4%
10.2%
9.3%
8.5%
8.2%
7.1%
6.9%
6.8%
6.2%
5.5%
5.5%
4.9%
4.7%
4.2%
3.8%
3.4%
2.7%
2.5%
2.3%
1.8%
10.9%
10.4%
10.2%
9.3%
8.5%
8.2%
7.1%
6.9%
6.8%
6.2%
5.5%
5.5%
4.9%
4.7%
4.2%
3.8%
3.4%
2.7%
2.5%
2.3%
1.8%
47.9%
12.5%
12.7%
11.2%
19.8%
2.6%
8.3%
6.4%
8.4%
13.6%
11.9%
7.1%
4.2%
9.5%
4.0%
7.3%
3.7%
7.0%
4.7%
2.5%
2.5%
5.8%
13.2%
8.5%
10.0%
5.0%
9.7%
7.6%
9.4%
5.9%
4.5%
5.4%
5.6%
4.6%
5.6%
3.9%
2.5%
3.7%
1.8%
1.8%
1.9%
1.1%
17.8%
7.5%
18.8%
4.6%
7.4%
6.2%
13.1%
3.4%
6.0%
4.3%
6.0%
4.2%
2.2%
5.0%
3.2%
1.7%
1.5%
0.9%
4.3%
2.6%
3.2%
25.2%
12.4%
12.4%
8.6%
20.6%
2.3%
8.0%
8.5%
8.9%
4.9%
11.8%
8.0%
14.6%
5.3%
3.3%
5.4%
11.1%
4.3%
5.2%
4.8%
4.4%
23.1%
9.9%
11.9%
7.7%
11.0%
4.0%
9.0%
5.4%
6.5%
5.8%
8.1%
9.3%
6.7%
6.8%
3.2%
3.8%
6.3%
3.2%
3.2%
3.2%
3.0%
3.8%
10.1%
11.1%
14.1%
5.6%
10.0%
4.5%
6.6%
5.9%
7.5%
4.1%
5.3%
5.5%
5.7%
5.5%
4.6%
3.7%
4.2%
3.4%
2.1%
0.4%
20.9%
9.2%
10.8%
7.7%
15.0%
2.4%
12.7%
6.4%
4.5%
4.7%
6.4%
2.4%
1.7%
7.3%
3.6%
7.8%
1.3%
5.0%
2.0%
2.8%
0.8%
18.3%
11.6%
6.6%
6.7%
4.9%
7.0%
8.7%
6.1%
6.8%
4.5%
7.0%
3.3%
4.9%
2.7%
5.0%
1.9%
1.4%
0.8%
2.6%
2.9%
0.7%
29.3%
16.6%
7.9%
5.3%
19.6%
3.3%
6.6%
7.3%
7.2%
6.3%
9.7%
3.6%
4.1%
4.9%
3.5%
2.6%
2.7%
3.9%
1.9%
0.5%
3.5%
12.6%
5.6%
17.9%
7.7%
15.4%
4.6%
4.0%
5.5%
2.1%
3.3%
4.7%
5.0%
5.7%
5.0%
1.2%
6.4%
2.5%
2.2%
1.7%
1.5%
5.3%
3.1%
9.2%
7.4%
8.3%
4.2%
13.7%
7.0%
6.1%
9.2%
8.3%
3.8%
5.2%
2.5%
2.9%
6.2%
2.9%
2.3%
1.2%
1.6%
2.1%
0.4%
8.8%
10.9%
7.3%
7.6%
6.7%
11.8%
6.7%
9.8%
6.4%
9.7%
6.5%
3.5%
3.8%
3.3%
2.4%
2.7%
2.0%
1.5%
3.4%
1.9%
2.0%
25.3%
13.4%
8.9%
11.6%
18.9%
3.3%
8.3%
7.6%
7.4%
2.7%
7.8%
7.1%
12.3%
4.6%
2.7%
6.5%
7.0%
5.3%
3.7%
2.9%
3.7%
N=13891 N=13891 N=458 N=1915 N=207 N=747 N=828 N=1857 N=313 N=941 N=449 N=749 N=1775 N=1015 N=1398
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 25
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Strengths of destination (open question).
percentage of responses (not per tourist)
nature
other
panorama/scenery/landscape (general)
mountains
friendly/welcoming/charming (population)
rest and relaxation (incl. cozy ambiance/well-being)
skiing/snowboarding
easy to reach/centrally located/close to place of residence
climate/weather
water (lakes, rivers, waterfalls etc.)
lovely/beautiful (not specified)
public transportation (easy to reach)(incl. railway, bus, postbus, ship, airplane)
range of services/variety/multifaceted (not specified)
hiking (good hiking opportunities)/climbing
culture/variety of cultural events (not specified)/history
cleanliness
family-/kid-friendly
snow/snow conditions/reliable snow
traffic-free/low traffic conditions
lodging/lodging quality
atmosphere
special offers for guests (e.g. guest card, Swiss Pass, free public transportation)
sports/variety of athletic activities (not specified)
gastronomy/quality restaurants and dining
inexpensive/good price/performance ratio
7.8%
6.8%
6.0%
5.8%
5.0%
4.9%
4.8%
4.2%
3.4%
3.3%
3.3%
3.0%
2.9%
2.8%
2.2%
1.9%
1.9%
1.9%
1.6%
1.5%
1.5%
1.4%
1.1%
1.1%
1.1%
7.8%
6.8%
6.0%
5.8%
5.0%
4.9%
4.8%
4.2%
3.4%
3.3%
3.3%
3.0%
2.9%
2.8%
2.2%
1.9%
1.9%
1.9%
1.6%
1.5%
1.5%
1.4%
1.1%
1.1%
1.1%
3.8%
7.9%
4.4%
1.5%
5.1%
3.5%
0.9%
3.9%
0.6%
2.1%
5.9%
6.7%
2.0%
0.3%
9.4%
3.4%
1.0%
0.1%
0.1%
0.5%
1.6%
0.9%
1.0%
1.7%
0.1%
8.5%
6.4%
7.2%
9.1%
5.4%
5.3%
5.0%
3.9%
1.0%
2.2%
3.4%
3.7%
2.5%
3.7%
0.5%
1.7%
1.9%
0.9%
0.9%
1.8%
1.7%
0.5%
0.7%
0.7%
1.1%
6.3%
8.0%
7.2%
4.0%
6.3%
6.9%
0.1%
2.3%
0.8%
5.1%
3.1%
2.4%
3.3%
0.9%
7.9%
2.1%
0.7%
0.5%
0.7%
1.3%
0.3%
0.0%
1.6%
2.3%
0.6%
7.7%
11.2%
6.2%
3.1%
6.3%
4.1%
0.7%
2.6%
2.2%
4.3%
4.2%
5.1%
1.4%
0.9%
5.5%
3.3%
0.1%
0.3%
0.0%
0.5%
1.6%
1.0%
0.4%
0.5%
0.3%
7.3%
7.8%
7.8%
4.8%
4.8%
4.4%
1.9%
5.2%
3.3%
7.7%
5.4%
4.6%
1.1%
0.8%
4.4%
2.9%
0.9%
0.5%
0.4%
1.0%
1.7%
1.1%
0.6%
0.8%
0.6%
8.3%
6.3%
5.1%
5.3%
4.5%
4.3%
8.5%
3.8%
2.4%
0.9%
2.3%
2.8%
4.8%
4.3%
0.7%
1.3%
2.1%
2.9%
0.4%
2.1%
1.1%
3.9%
2.3%
1.5%
1.3%
7.6%
8.1%
5.2%
2.7%
3.8%
3.6%
0.8%
4.8%
1.0%
12.9%
5.3%
2.6%
2.1%
1.4%
7.0%
2.2%
0.6%
0.0%
0.0%
2.3%
2.0%
0.2%
1.1%
0.3%
0.9%
8.6%
6.6%
6.6%
5.0%
6.3%
5.1%
4.4%
6.3%
1.0%
3.7%
2.5%
2.1%
1.9%
3.0%
4.0%
2.3%
1.8%
0.6%
0.3%
1.3%
0.8%
0.1%
0.7%
1.2%
1.9%
8.8%
9.8%
6.8%
3.0%
5.5%
5.2%
0.3%
3.7%
0.6%
2.2%
4.0%
6.1%
0.5%
1.0%
7.3%
4.2%
0.9%
0.2%
0.6%
0.6%
1.8%
0.2%
0.8%
0.3%
0.7%
7.2%
7.5%
6.2%
5.3%
3.5%
3.4%
0.0%
4.8%
13.8%
10.1%
3.5%
1.5%
2.7%
1.2%
2.5%
2.7%
0.4%
0.1%
0.2%
1.1%
3.3%
0.2%
0.6%
2.2%
0.7%
6.8%
5.3%
4.6%
7.2%
5.1%
5.6%
7.8%
3.1%
3.0%
0.3%
2.5%
2.0%
3.5%
3.8%
0.3%
0.8%
3.1%
3.9%
5.8%
1.8%
1.5%
1.8%
1.2%
1.0%
1.6%
7.4%
5.9%
5.8%
7.4%
4.9%
4.4%
5.1%
6.7%
0.9%
4.2%
3.1%
3.3%
2.6%
1.4%
2.1%
1.6%
3.8%
4.2%
2.9%
2.0%
1.1%
0.1%
0.4%
0.4%
1.3%
9.5%
8.0%
7.5%
3.5%
5.8%
3.7%
0.6%
3.2%
1.3%
3.6%
6.1%
6.9%
1.8%
0.4%
5.5%
3.9%
0.3%
0.5%
0.0%
0.4%
0.9%
0.4%
0.5%
0.7%
0.6%
N=30165 N=30165 N=921 N=4078 N=518 N=1575 N=1836 N=4297 N=619 N=1937 N=894 N=1750 N=4171 N=2161 N=2733
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 26
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Strengths of destination (open question). (cont.)percentage of responses (not per tourist)
quality (not specified)/quality of life
reasonably sized/small
infrastructure (not specified)
variety
reliable/well organized/punctual
genuine/authentic
safe
traditional
few tourists/not crowded
wellness/spa
architecture
shopping/stores
urban/metropolis
service/quality of service (e.g. competent personnel, not specified)
mountain railways
distinctive/unique
lively/exciting
festivals/cinemas/theaters/musicals/events etc.
old town
swimming
comfort
tourist attractions/points of interest
clean air/clean drinking water
museums/galleries/exhibits
nightlife/bars
1.0%
0.9%
0.9%
0.9%
0.9%
0.8%
0.8%
0.8%
0.7%
0.7%
0.7%
0.7%
0.6%
0.6%
0.6%
0.6%
0.6%
0.5%
0.5%
0.4%
0.4%
0.4%
0.4%
0.3%
0.3%
1.0%
0.9%
0.9%
0.9%
0.9%
0.8%
0.8%
0.8%
0.7%
0.7%
0.7%
0.7%
0.6%
0.6%
0.6%
0.6%
0.6%
0.5%
0.5%
0.4%
0.4%
0.4%
0.4%
0.3%
0.3%
1.4%
1.3%
0.7%
0.3%
1.7%
0.8%
1.3%
1.1%
0.0%
0.0%
3.8%
1.1%
2.9%
0.2%
0.0%
0.5%
1.5%
1.8%
2.3%
0.0%
0.6%
1.0%
0.4%
5.3%
0.1%
1.3%
0.9%
0.8%
0.8%
1.0%
1.4%
0.6%
1.2%
1.1%
0.2%
0.6%
0.8%
0.1%
1.0%
1.2%
1.0%
0.8%
0.9%
0.1%
0.2%
0.6%
0.3%
0.3%
0.1%
0.2%
1.2%
1.4%
0.6%
1.6%
0.8%
2.1%
0.3%
2.2%
0.0%
0.8%
1.6%
0.8%
0.1%
0.1%
0.1%
0.4%
1.2%
0.4%
3.0%
0.3%
0.5%
1.2%
0.4%
0.8%
0.0%
1.3%
0.3%
0.7%
0.8%
1.1%
0.0%
1.7%
0.2%
0.0%
0.0%
0.9%
1.3%
1.5%
1.4%
0.1%
0.4%
1.6%
0.6%
1.1%
0.0%
1.1%
1.4%
0.8%
1.6%
0.7%
0.6%
0.7%
0.7%
1.2%
1.3%
0.3%
1.5%
0.6%
0.3%
0.0%
1.2%
0.6%
1.3%
0.5%
0.0%
0.4%
0.6%
0.1%
0.7%
0.1%
0.7%
0.5%
0.5%
0.4%
0.4%
1.0%
1.2%
1.6%
1.0%
1.0%
0.6%
0.4%
0.4%
1.2%
0.3%
0.3%
0.6%
0.2%
1.0%
0.9%
0.4%
0.4%
0.5%
0.0%
0.4%
0.4%
0.2%
0.5%
0.2%
0.5%
0.8%
0.3%
0.3%
1.1%
0.2%
0.3%
0.2%
0.2%
0.5%
0.0%
2.3%
0.6%
2.2%
0.9%
0.0%
0.4%
0.7%
0.4%
2.1%
0.1%
0.2%
0.8%
0.5%
1.0%
1.3%
1.0%
1.0%
1.2%
0.9%
0.6%
1.7%
0.6%
1.9%
1.2%
0.9%
1.1%
0.3%
1.2%
0.6%
0.4%
0.5%
0.6%
0.3%
0.6%
0.5%
0.2%
0.9%
0.5%
0.2%
0.0%
1.7%
0.6%
0.2%
0.5%
0.9%
1.2%
2.1%
1.1%
0.3%
0.0%
2.3%
1.6%
2.9%
0.2%
0.6%
1.4%
0.6%
0.0%
2.3%
0.1%
0.5%
0.3%
0.3%
1.5%
0.1%
0.9%
0.5%
0.3%
1.1%
0.6%
0.8%
0.6%
0.3%
0.1%
0.0%
0.6%
0.7%
0.7%
0.1%
0.1%
0.4%
0.4%
1.2%
0.3%
0.4%
0.2%
0.4%
0.1%
0.1%
0.4%
0.8%
0.9%
1.1%
0.6%
0.5%
0.9%
0.5%
0.7%
0.6%
2.4%
0.2%
0.4%
0.1%
0.6%
1.2%
0.9%
0.4%
0.2%
0.1%
0.7%
0.2%
0.1%
0.5%
0.0%
0.4%
0.7%
1.7%
1.0%
0.9%
0.7%
0.4%
1.3%
0.6%
0.9%
0.9%
0.5%
0.9%
0.7%
0.7%
0.1%
0.4%
0.5%
0.1%
0.2%
0.7%
0.4%
0.5%
0.1%
0.1%
0.1%
1.8%
0.3%
1.0%
1.6%
2.2%
0.3%
2.0%
0.2%
0.3%
0.1%
1.4%
0.5%
2.1%
0.7%
0.1%
0.4%
1.3%
0.2%
1.6%
0.0%
1.1%
0.8%
0.4%
0.8%
0.5%
N=30165 N=30165 N=921 N=4078 N=518 N=1575 N=1836 N=4297 N=619 N=1937 N=894 N=1750 N=4171 N=2161 N=2733
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 27
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Strengths of destination (open question). (cont.)percentage of responses (not per tourist)
Mediterranean/Italian/French/southern flair
reputation/prestige/recognition
sustainability/nature preservation
bicycle paths/mountain biking
exclusive/luxury
glacier
cathedrals and other monuments (castles, towers, fountains etc.)
tourism office/marketing
undeveloped/unspoiled, intact nature
foreign language skills/information in foreign languages
international flair
natural attractions
0.3%
0.3%
0.3%
0.3%
0.2%
0.2%
0.2%
0.2%
0.2%
0.1%
0.1%
0.1%
0.3%
0.3%
0.3%
0.3%
0.2%
0.2%
0.2%
0.2%
0.2%
0.1%
0.1%
0.1%
0.0%
0.1%
0.4%
0.0%
0.2%
0.0%
0.3%
0.2%
0.0%
0.2%
0.0%
0.2%
0.0%
0.5%
0.7%
0.0%
0.3%
0.2%
0.0%
0.3%
0.3%
0.2%
0.3%
0.1%
0.1%
0.0%
0.7%
0.9%
0.0%
0.0%
0.6%
0.0%
0.8%
0.1%
0.0%
0.0%
0.0%
0.3%
0.3%
0.0%
0.4%
0.0%
1.3%
0.9%
0.2%
0.8%
1.4%
0.3%
0.1%
0.3%
0.2%
0.2%
0.4%
0.2%
0.3%
0.4%
0.2%
0.2%
0.2%
0.0%
0.0%
0.7%
0.2%
0.3%
0.4%
0.1%
0.0%
0.1%
0.1%
0.0%
0.1%
0.0%
0.2%
0.5%
0.2%
2.1%
0.5%
0.0%
0.2%
0.0%
0.0%
0.0%
0.5%
0.1%
0.0%
0.1%
0.2%
1.0%
0.1%
0.0%
0.5%
0.5%
0.4%
0.1%
0.0%
0.3%
0.0%
0.5%
0.3%
0.0%
0.0%
0.0%
0.3%
0.1%
0.1%
0.2%
0.0%
0.0%
2.7%
0.1%
0.1%
0.4%
0.1%
0.0%
0.3%
0.0%
0.0%
0.1%
0.1%
0.0%
0.1%
0.2%
0.2%
0.1%
0.1%
0.7%
0.0%
0.0%
0.1%
0.1%
0.0%
0.0%
0.0%
0.2%
0.3%
0.1%
0.2%
0.1%
0.2%
0.4%
0.1%
0.2%
0.1%
0.2%
0.1%
0.2%
0.2%
0.1%
0.2%
0.0%
0.2%
0.7%
0.0%
0.5%
0.2%
0.1%
N=30165 N=30165 N=921 N=4078 N=518 N=1575 N=1836 N=4297 N=619 N=1937 N=894 N=1750 N=4171 N=2161 N=2733
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 28
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Weaknesses of destination (open question).percentage of responses (not per tourist)
expensive: other or not specified/price/performance ratio
other
unfriendly/not hospitable
difficult to reach/remote/not centrally located
too much traffic/traffic chaos (incl. electric cars)
climate/weather
winter (sport) options/snow conditions
does not offer enough/boring/too small etc.
public transportation: service, schedule etc.
overbuilt (ski lifts, buildings etc.)/construction sites
gastronomy/dining: quality
lodging: quality/difficult to book/offers
too many tourists/too touristy
lack of foreign language skills/translations
nightlife: poor/not enough parties/nothing to do at night
not enough stores/shopping opportunities
few alternative bad weather options
currency (unfavorable exchange rate)
mountain railways
no signage/lack of information
lack of infrastructure (general)
not family-/kid-friendly
lack of/not enough parking
gastronomy/dining: lack of special offers (vegetarian, Asian, regional etc.)
stores/shopping: opening hours
34.6%
9.6%
4.4%
3.8%
3.3%
3.2%
3.1%
2.9%
2.6%
2.3%
2.3%
2.3%
2.2%
2.0%
1.7%
1.4%
1.4%
1.3%
1.1%
1.1%
1.1%
1.0%
1.0%
0.9%
0.9%
34.6%
9.6%
4.4%
3.8%
3.3%
3.2%
3.1%
2.9%
2.6%
2.3%
2.3%
2.3%
2.2%
2.0%
1.7%
1.4%
1.4%
1.3%
1.1%
1.1%
1.1%
1.0%
1.0%
0.9%
0.9%
50.1%
10.3%
4.1%
1.3%
1.2%
3.1%
0.0%
0.5%
1.5%
2.1%
1.8%
1.6%
1.6%
3.8%
1.8%
0.7%
0.0%
2.8%
0.0%
3.2%
0.1%
0.1%
0.7%
0.3%
2.7%
34.3%
9.4%
3.4%
4.0%
2.6%
4.5%
3.4%
2.0%
3.4%
0.9%
2.5%
2.3%
2.8%
1.5%
2.2%
1.9%
1.5%
1.6%
1.9%
1.4%
0.5%
1.0%
1.0%
1.5%
0.9%
30.0%
7.9%
4.7%
3.1%
5.2%
6.5%
2.5%
2.8%
1.5%
0.0%
4.3%
2.3%
0.3%
4.8%
3.0%
3.2%
2.2%
0.3%
0.0%
1.1%
0.5%
1.2%
2.3%
1.4%
1.4%
46.7%
6.5%
4.0%
0.7%
1.8%
5.6%
0.0%
2.8%
1.4%
0.5%
1.8%
1.5%
0.7%
5.5%
1.9%
0.5%
0.3%
1.2%
0.1%
2.2%
0.7%
0.3%
0.8%
1.2%
2.5%
40.2%
7.9%
2.4%
1.6%
3.6%
4.7%
1.9%
4.4%
1.7%
1.0%
2.4%
1.7%
1.5%
3.3%
2.2%
1.0%
0.6%
1.3%
0.6%
0.8%
1.0%
0.1%
0.6%
1.1%
2.1%
32.9%
12.8%
3.8%
5.0%
4.0%
1.6%
4.0%
1.9%
1.6%
4.9%
2.4%
2.0%
2.6%
0.8%
1.2%
1.8%
1.1%
1.5%
1.0%
0.7%
0.8%
1.9%
0.7%
0.3%
0.7%
29.5%
7.8%
2.7%
5.6%
1.5%
4.1%
0.4%
3.6%
5.7%
3.2%
0.7%
6.1%
0.0%
3.9%
2.0%
0.0%
1.2%
0.4%
0.0%
2.2%
0.1%
0.0%
1.9%
0.2%
1.1%
34.5%
8.5%
3.8%
2.8%
2.0%
4.5%
2.3%
6.5%
1.5%
0.2%
3.1%
3.4%
1.1%
2.8%
2.5%
1.3%
2.0%
2.0%
0.5%
1.1%
1.5%
1.1%
0.4%
2.2%
0.7%
48.0%
4.1%
3.3%
2.8%
0.0%
5.4%
0.1%
5.2%
1.3%
3.5%
3.1%
1.7%
0.9%
3.5%
3.0%
0.1%
0.1%
1.5%
0.5%
1.9%
0.8%
0.0%
0.9%
1.3%
1.0%
34.0%
8.6%
4.6%
3.0%
8.4%
1.8%
0.0%
3.1%
3.2%
1.3%
1.6%
2.4%
5.5%
2.6%
1.0%
1.5%
2.6%
0.7%
0.1%
0.2%
0.6%
1.0%
1.5%
0.9%
0.3%
31.3%
9.2%
5.5%
4.4%
2.7%
2.5%
5.2%
2.3%
2.6%
2.7%
2.8%
1.7%
1.8%
0.9%
1.5%
0.8%
1.3%
1.6%
2.7%
1.1%
2.1%
1.3%
1.0%
1.0%
0.5%
32.6%
10.0%
3.1%
3.3%
1.6%
3.6%
6.3%
2.9%
2.9%
1.7%
1.7%
4.4%
2.2%
2.3%
3.8%
1.9%
2.5%
0.7%
0.3%
0.8%
1.4%
0.3%
1.2%
1.7%
0.6%
55.8%
5.7%
5.8%
1.3%
1.2%
4.8%
0.4%
2.2%
2.1%
0.1%
0.4%
1.7%
0.5%
4.7%
0.8%
0.5%
0.2%
0.9%
0.1%
1.1%
0.4%
0.1%
0.8%
0.9%
2.2%
N=12938 N=12938 N=400 N=1776 N=180 N=743 N=780 N=1862 N=225 N=817 N=385 N=692 N=1833 N=971 N=1174
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 29
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Weaknesses of destination (open question). (cont.)percentage of responses (not per tourist)
noisy/chaotic/hectic/too large
foreign citizens/foreign personnel
service (general): quality/poor organized
snowshoeing/hiking trails (e.g. no signage)
unsafe/violence/crime/fringe groups
no/not enough art/cultural events/museums
not beautiful/not an attractive place (general)/lack of ambiance
boring/not interesting for young people
wellness: quality/services
dirty/not clean
swimming facilities: not available/quality
bicycle paths/mountain biking routes: quality
tourism office: quality/opening hours/visitor's taxes, etc.
camping: infrastructure/quality
internet access: not available/expensive
not enough advertising
athletic activities: not enough
attractions: opening hours
political/legal issues/mentality
not touristy/not touristy enough/not a typical tourist place
lack of lakes/rivers
not enough nature (preservation)/green spaces/parks
comfort/not enough luxury
0.8%
0.8%
0.7%
0.6%
0.6%
0.5%
0.5%
0.5%
0.5%
0.5%
0.4%
0.3%
0.3%
0.3%
0.3%
0.2%
0.2%
0.2%
0.2%
0.1%
0.1%
0.1%
0.0%
0.8%
0.8%
0.7%
0.6%
0.6%
0.5%
0.5%
0.5%
0.5%
0.5%
0.4%
0.3%
0.3%
0.3%
0.3%
0.2%
0.2%
0.2%
0.2%
0.1%
0.1%
0.1%
0.0%
0.0%
0.2%
0.4%
0.0%
0.1%
1.3%
0.3%
0.0%
0.0%
0.1%
0.0%
0.0%
0.4%
0.3%
0.1%
0.8%
0.0%
0.3%
0.0%
0.0%
0.0%
0.2%
0.0%
0.7%
0.6%
0.4%
0.4%
0.5%
0.3%
0.5%
0.7%
0.2%
0.5%
0.5%
0.1%
0.1%
0.2%
0.4%
0.3%
0.4%
0.2%
0.2%
0.0%
0.1%
0.1%
0.0%
1.0%
1.5%
0.0%
1.2%
0.3%
0.3%
0.0%
0.3%
0.3%
1.2%
0.3%
0.0%
0.0%
0.9%
0.4%
0.0%
0.0%
0.0%
0.2%
0.0%
0.0%
0.0%
0.0%
0.3%
0.5%
0.4%
0.0%
2.8%
0.6%
0.5%
0.3%
0.0%
1.2%
0.0%
0.6%
0.1%
0.0%
0.4%
0.1%
0.0%
0.4%
0.3%
0.0%
0.1%
0.2%
0.0%
0.5%
0.9%
0.4%
0.2%
1.4%
1.7%
0.6%
0.0%
0.4%
1.0%
0.1%
0.5%
0.4%
0.5%
0.4%
0.3%
0.1%
0.6%
0.3%
0.1%
0.0%
0.0%
0.0%
0.9%
0.9%
0.4%
0.4%
0.3%
0.5%
1.0%
0.4%
0.6%
0.2%
0.3%
0.2%
0.2%
0.2%
0.1%
0.2%
0.2%
0.4%
0.0%
0.1%
0.1%
0.1%
0.1%
0.3%
1.2%
0.0%
0.0%
3.3%
0.6%
1.2%
0.2%
1.6%
2.3%
0.0%
0.0%
1.0%
0.4%
0.0%
1.4%
0.0%
0.0%
0.4%
0.6%
2.0%
0.0%
0.0%
0.6%
0.7%
1.2%
0.2%
0.1%
0.4%
0.9%
0.3%
0.2%
0.3%
0.6%
0.6%
0.1%
0.2%
0.0%
0.2%
0.2%
0.1%
0.1%
0.0%
0.2%
0.1%
0.0%
0.0%
0.0%
1.0%
0.0%
0.8%
1.3%
0.0%
0.1%
0.0%
0.3%
0.0%
0.0%
0.1%
0.6%
0.3%
1.2%
0.0%
0.0%
0.1%
0.0%
0.0%
0.0%
0.0%
1.7%
0.3%
0.9%
0.5%
0.7%
0.3%
0.5%
1.2%
0.5%
0.6%
0.2%
0.8%
0.3%
0.1%
0.3%
0.0%
0.5%
0.0%
0.0%
0.0%
0.0%
0.1%
0.0%
0.5%
1.3%
0.7%
1.2%
0.3%
0.6%
0.4%
0.5%
0.7%
0.4%
0.9%
0.4%
0.4%
0.1%
0.4%
0.2%
0.1%
0.1%
0.1%
0.2%
0.0%
0.0%
0.0%
1.0%
0.7%
0.8%
0.5%
0.3%
0.6%
0.1%
0.0%
0.4%
0.1%
0.3%
0.0%
0.2%
0.1%
0.2%
0.1%
0.5%
0.2%
0.3%
0.0%
0.0%
0.0%
0.0%
0.8%
0.0%
0.5%
0.2%
0.5%
0.5%
0.1%
0.1%
0.0%
0.4%
0.0%
0.0%
0.9%
0.2%
0.2%
0.3%
0.1%
0.1%
0.5%
0.1%
0.0%
0.1%
0.0%
N=12938 N=12938 N=400 N=1776 N=180 N=743 N=780 N=1862 N=225 N=817 N=385 N=692 N=1833 N=971 N=1174
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 30
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Satisfaction.Overall satisfaction [0-100].
Mean84.0 84.0 79.3 85.5 84.7 77.5 82.5 84.5 84.7 83.5 82.6 83.8 84.6 83.4 82.1
N=13447 N=13447 N=448 N=1855 N=204 N=718 N=807 N=1790 N=306 N=922 N=431 N=724 N=1723 N=962 N=1342
28 satisfaction items.
Hiking and foot paths
Friendliness of staff at the tourist office
Cleanliness
Printed documents / prospects etc. at the tourist office
Competence and advice at the tourist office
Satisfaction of bookings through the tourist office
Announcement of happenings and events of the tourist office
Mountainbike route offers
Accommodation
Cycling route offers
Tourist attractions / worthwhile sights
Reachability with public transport
Hospitality
Public transport at the destination
Entertainment / guest program of the tourist office
Gastronomy
Signposting
Water-sport possibilities
Other cultural offers
Event offers / Festivals
92.3%
89.4%
89.2%
87.8%
86.0%
85.7%
82.2%
81.1%
79.9%
79.2%
79.2%
79.1%
78.8%
77.2%
77.1%
76.0%
75.2%
69.9%
69.8%
67.6%
92.3%
89.4%
89.2%
87.8%
86.0%
85.7%
82.2%
81.1%
79.9%
79.2%
79.2%
79.1%
78.8%
77.2%
77.1%
76.0%
75.2%
69.9%
69.8%
67.6%
84.1%
83.6%
86.6%
84.4%
83.7%
83.0%
81.6%
75.5%
77.0%
81.9%
85.9%
90.9%
78.5%
87.9%
75.5%
72.0%
68.1%
78.5%
85.6%
77.8%
93.0%
89.0%
91.8%
87.7%
85.4%
85.3%
82.9%
81.2%
81.2%
81.1%
78.3%
79.2%
82.2%
77.3%
78.7%
73.4%
78.4%
62.7%
62.6%
64.3%
86.6%
91.9%
88.9%
84.1%
88.1%
76.3%
81.2%
75.9%
76.3%
72.8%
86.9%
77.5%
79.2%
72.0%
70.2%
77.7%
73.8%
66.1%
77.2%
67.7%
91.1%
85.6%
81.1%
85.2%
87.3%
88.1%
78.5%
77.9%
65.1%
74.2%
85.5%
88.3%
68.1%
86.0%
80.2%
67.9%
64.8%
74.8%
81.2%
75.8%
92.9%
88.5%
83.8%
89.8%
87.6%
86.0%
80.0%
75.2%
72.3%
73.4%
85.6%
86.8%
79.4%
82.3%
78.0%
72.1%
74.4%
75.9%
77.8%
73.9%
94.7%
90.8%
91.1%
90.2%
87.8%
85.1%
84.5%
87.5%
83.3%
82.5%
71.3%
78.3%
79.0%
84.5%
79.5%
78.9%
81.0%
68.6%
64.2%
67.2%
96.3%
88.1%
86.0%
93.6%
86.5%
87.4%
77.8%
89.4%
85.6%
97.1%
90.9%
84.4%
83.1%
82.5%
67.2%
86.9%
71.0%
79.3%
88.3%
74.4%
90.0%
90.5%
90.5%
87.3%
84.5%
87.7%
81.3%
81.0%
77.9%
83.7%
79.8%
75.4%
81.0%
75.7%
80.4%
69.0%
73.6%
67.8%
71.5%
62.0%
92.1%
84.9%
92.7%
85.0%
85.0%
90.5%
80.6%
81.1%
73.6%
86.1%
90.9%
82.4%
79.9%
82.9%
79.6%
64.7%
72.2%
72.8%
75.8%
64.1%
92.8%
89.1%
85.9%
85.6%
84.8%
87.6%
85.2%
80.8%
80.9%
80.9%
85.0%
77.1%
78.3%
70.4%
80.3%
85.9%
69.9%
88.9%
84.2%
85.0%
91.6%
88.1%
88.2%
86.8%
83.7%
82.3%
81.4%
73.7%
82.4%
66.1%
73.8%
78.9%
76.5%
70.8%
72.2%
77.5%
75.1%
56.8%
57.8%
56.7%
90.1%
90.0%
91.2%
88.1%
88.1%
85.6%
76.7%
73.6%
76.1%
72.5%
77.3%
74.6%
79.2%
72.7%
71.7%
70.6%
73.7%
59.0%
59.6%
52.1%
93.0%
92.0%
91.8%
88.4%
88.8%
90.5%
82.6%
84.6%
71.9%
85.2%
88.6%
89.4%
75.9%
89.4%
88.5%
70.8%
76.9%
80.3%
80.1%
75.3%
N=13479 N=13479 N=443 N=1877 N=206 N=726 N=816 N=1822 N=300 N=902 N=435 N=733 N=1749 N=962 N=1313
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 31
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Satisfaction.28 satisfaction items. (cont.)
Opening hours
Offers for children (entertainment programs...)
Shopping
Parking
All-inclusive offers
Bad-weather options
Evening program / nightlife
Cost/performance ratio
67.0%
66.6%
64.9%
62.4%
61.9%
56.7%
55.2%
39.3%
67.0%
66.6%
64.9%
62.4%
61.9%
56.7%
55.2%
39.3%
52.9%
75.7%
72.2%
36.7%
50.0%
70.2%
61.3%
18.0%
67.6%
65.0%
61.1%
64.3%
61.9%
55.4%
49.3%
42.1%
54.5%
49.5%
69.3%
58.6%
51.7%
59.6%
43.0%
41.8%
50.4%
65.9%
67.4%
41.8%
69.5%
60.7%
57.1%
17.1%
57.0%
65.8%
69.3%
56.4%
62.4%
61.7%
56.5%
34.8%
70.8%
65.5%
61.8%
63.0%
70.7%
59.7%
56.5%
40.8%
67.9%
76.5%
80.7%
64.5%
60.3%
71.3%
76.7%
49.8%
60.6%
60.6%
56.2%
72.8%
56.4%
53.4%
42.5%
39.4%
52.5%
60.9%
67.0%
53.2%
53.5%
66.4%
47.7%
30.2%
72.0%
72.0%
77.7%
58.5%
58.7%
52.9%
65.4%
40.3%
74.2%
68.7%
63.5%
67.7%
55.8%
53.1%
54.4%
43.6%
61.1%
58.9%
51.9%
65.0%
56.3%
52.9%
49.3%
35.6%
58.3%
73.3%
72.7%
47.3%
70.9%
63.2%
66.8%
21.9%
N=13479 N=13479 N=443 N=1877 N=206 N=726 N=816 N=1822 N=300 N=902 N=435 N=733 N=1749 N=962 N=1313
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 32
Filtered by: No Filter
All Tourists (non filtered) Total
Basel Region
Bernese Oberland
Fribourg Region
Geneva Region
Lake Geneva Region
Grau-bünden
Jura & Three-Lakes
Eastern Switzer-land
Bern Region Ticino Valais
Lucerne. Lake Lucerne Region
Zurich Region
Loyalty.Frequency visiting Switzerland (3 categories).
First-time visitor
2-5 times
More than 5 times
16.0%
18.2%
65.9%
16.0%
18.2%
65.9%
34.1%
27.6%
38.3%
17.1%
17.3%
65.6%
16.5%
19.3%
64.1%
55.1%
25.5%
19.4%
31.0%
29.4%
39.6%
5.2%
12.1%
82.7%
13.9%
21.0%
65.1%
17.9%
26.0%
56.1%
36.7%
27.2%
36.1%
8.0%
17.1%
74.9%
6.0%
14.1%
79.9%
23.7%
16.5%
59.8%
46.5%
30.2%
23.3%
N=13870 N=13870 N=456 N=1913 N=207 N=746 N=829 N=1856 N=314 N=938 N=448 N=746 N=1771 N=1011 N=1399
Price sensitivity.
Would have considered other destinations if costs were 10% higher than now 48.7% 48.7% 55.8% 46.5% 47.3% 63.5% 51.2% 48.9% 38.3% 51.9% 49.0% 43.4% 48.7% 52.5% 58.5%
N=13449 N=13449 N=448 N=1852 N=204 N=718 N=807 N=1792 N=307 N=922 N=430 N=725 N=1722 N=962 N=1342
Recommendation.
Active recommendation of destination 54.9% 54.9% 56.6% 58.6% 59.1% 46.1% 54.9% 54.6% 55.4% 50.1% 51.0% 55.9% 56.3% 50.6% 52.5%
N=13453 N=13453 N=448 N=1854 N=204 N=718 N=807 N=1793 N=306 N=922 N=431 N=725 N=1723 N=962 N=1342
Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 33
Color legend.
red color underrepresentation [segment value = 0% or at least -25% below total value (all tourists)]
green color overrepresentation [segment value at least +25% over total value (all tourists)]
Research methodology.
Sample n=13,924 overnight tourists from all parts of the world staying in a Swiss destination
Survey period tourism year 2013
Sampling method (>90% of cases) 1. Email acquisition of tourists (person to person) at 180 representatively - in terms of geography and size - choosen Swiss destinations
2. 1-2 weeks after Email acquisition: Email dispatch with survey link
3. Computer assisted self-interviewing (CASI)
Carryied out by Market Research, Switzerland Tourism
Source Switzerland Tourism