Films on a shoe string

Luke Pickering

Head of Marketing and Communications at Sparks

BackgroundBackground

• Don’t need a film degree

• Currently at Sparks but GOSH key

• 60 films in past 4 years

• Films costing from to £200 to £200k

• Video editor

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

BackgroundUses of films

• Awareness

• Information/Engagement

• Fundraising

• Stewardship

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

BackgroundAdvantages

• Brings content to audience

• Share-ability

• Guaranteed messaging

• Analytics

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

BackgroundDisadvantages

• Tracking

• Not everything is filmable

• Cost…

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

BackgroundBriefing

• Briefing form:

- Pre-production or “just” filming

- Budget

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

BackgroundSuppliers

• Build supplier list and get 3 quotes

• First job discount

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

BackgroundProposals

• Itemised costs, do we need that?

• Agree feedback rounds

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

BackgroundOrganising

• Less days = less money:

- Long days

- Travelling

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

BackgroundOn the day

• Film generic and bespoke versions

• What can you do?

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

BackgroundEditing

• Visit production for 1st edit

• Collate feedback from the right people

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

BackgroundAvoid

• Agencies

• 3D animation

• Voiceover artists

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

BackgroundRushes

• Film rushes (all footage) should be gathered/stored as:

- Saves money

- Don’t film same place twice

- Last minute jobs

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

BackgroundDIY

• Storyboarding

• Voiceovers / stars

• Editing (Not just cheaper but opportunity cost)

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

BackgroundPro bono

• Think like a fundraiser:

- Cause

- Brand

- High level supporter asks

Background

Uses of films

Advantages

Disadvantages

Keep costs low

1. Briefing

2. Suppliers

3. Proposals

4. Organising

5. On the day

6. Editing

7. Avoid

8. Rushes

9. DIY

10. Pro bono

Visit the CharityComms website to

view slides from past events, see

what events we have coming up

and to check out what else we do.

www.charitycomms.org.uk

Ingredients for a

successful charity video

Seminar

19 March 2015

London

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